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An international and bilingual conference designed and organized by Christophe Ginisty will take place in Paris on Friday, January 16th 2015 around the umbrella theme "The brand and the territory": a fascinating dive into territories' reputation and some fascinating strategies of brands that link their reputation to one geography. Created in January 2013 in partnership with the International Public Relations Association (IPRA), the ReputationWar International Conference has become one of the main events on reputation management at the digital age. To view the Multimedia News Release, go to http://www.multivu.com/players/English/7411151-reputation-war-conference/

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Volvo Cars, the premium car maker, has revealed its distinctive approach to developing autonomous cars with the introduction of a family of four at the Detroit Motor Show. The Hain family, from Gothenburg in Sweden, are the first people chosen to take part in a real-life autonomous drive research program using real cars, in real traffic. “We do things differently at Volvo Cars – we always have,” said Håkan Samuelsson, President & CEO, Volvo Car Group. “Our main focus has always been on people and making their lives easier. To view the multimedia release go to: http://www.multivu.com/players/uk/8017451-volvo-cars-develop-autonomous-cars/