Eighty-two percent of young adult drivers (16-24) have read a standard text message while driving, according to a national survey conducted by the Ad Council. In an effort to educate young drivers about the dangers of texting while driving, the State Attorneys General and Consumer Protection agencies, the National Highway Traffic Safety Administration (NHTSA)and the Ad Council are launching a new public service advertising campaign (PSA) nationwide. The campaign includes TV, radio, outdoor and digital PSAs. Additionally, to extend the campaign messages online, new Facebook, Twitter and YouTube social media channels go live today.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51785-ad-council-texting-and-driving-prevention-nhtsa-state-attorneys-general
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Sephora North America is proud to announce the Sephora App for iPad is now available on the App Store. The Sephora App offers a fully integrated digital beauty experience that brings diverse social feeds into one fun, magazine-like format.
The Sephora App includes up-to-the-minute beauty news and information from Sephora’s Facebook and Twitter feeds, its BeautyTalk community, Beauty And The Blog website and Sephora’s newly revamped YouTube Channel, providing the latest beauty trends and advice. The sophisticated and information-rich layout updates each time the app is accessed and can be tailored to only show the content individual users want for a truly personal experience.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51195-sephora-app-for-ipad
On April 19, 2011, Walt Disney Studios Home Entertainment will be proudly unveiling Sharpay’s Fabulous Adventure, an all-new movie on Blu-ray™ and DVD staring Ashley Tisdale reprising her role as Disney Channel’s global sensation “High School Musical” drama queen character Sharpay Evans. A full three minute sneak peek of the movie is now widely available for fans of all ages to get a glimpse of this hilarious fish-out-water tale about a small town Diva and her dog’s adventures in New York City at http://www.youtube.com/disneymovies.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/disney/49037/
Bank of the West has seen a rise in mortgage loan applications since April as homeowners seek to take advantage of low interest rates under the government’s Home Affordable Refinance Program (HARP) 2.0.
For consumers wanting to learn more about HARP, Bank of the West has published Eight Essential Harp Tips and introduced an educational video series on HARP loans that can be viewed on YouTube at YouTube.com/Bankofthewest.
“We are anticipating that one out of every five new borrowers will be a homeowner seeking a HARP 2.0 refinance loan this year,” said Karen Mayfield, Bank of the West’s National Sales Manager for the Mortgage Banking Division. “This program is providing real relief for homeowners who are current on their mortgage but have been unable to refinance due to a decline in the value of their home.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/54577-bank-of-the-west-mortgage-loan-applications-refinance-harp-2-0
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