Hotwire.com®, a leading discount travel site, today unveiled a new brand centered on the happiness all types of travelers experience when scoring a fantastic deal. Along with a new logo and the new “Hotels. Deals. Happiness.™” tagline, the travel site has also launched two distinct TV campaigns—one of which was directed by award-winning documentarian Errol Morris. The campaigns, which are inspired by hundreds of real travelers’ feedback, have their own distinct narrative to illustrate how any traveler, seasoned Hotwire® customers and new users alike, can reap the joyous benefits of discounted travel through the site. In conjunction with the brand rollout, Hotwire has launched re-designs of its website and suite of mobile apps for iOS and Android.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7050451-hotwire-celebrates-power-of-deal-in-new-brand-campaign-with-errol-morris
Concur, the world’s leading provider of integrated travel and expense management solutions and services, today announced partnerships with Lyft and HotelTonight. These partnerships continue the company’s commitment to meet modern business travelers’ needs for on-demand services, while also providing finance and travel managers greater visibility and manageability for business expenses.
A 2015 survey of travel managers found that more than 50 percent say the booming on-demand and sharing economies are a top trend impacting travel programs. Supporting this observation, Concur saw a 7x increase in amount of spend by Concur customers expensing Lyft. Also, data from HotelTonight shows that more than 40 percent of people who book with the app have used it for business travel.
To view the multimedia news release visit
http://www.multivu.com/players/English/7203652-concur-lyft-hoteltonight-partnership/
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Transaero Airlines launched the Flight of Hope project to provide its passengers with an opportunity to participate in the mission of saving children’s lives.
Olga Pleshakova, Transaero Airlines CEO, said: “I’m convinced that business should be socially responsible, in other words, that it should have a human face. And if charitable giving in Russia evolves in such a way that someday passengers will book tickets on purpose for Flights of Hope that will be the highest recognition for the entire project.”
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64163-transaero-airlines-flight-of-hope-project
The RCS Engineers Rocketry Team from Russellville, Ala., beat out 100 competitors to claim first place at the National Finals of the 2015 Team America Rocketry Challenge (TARC). After months of rocketry design, test flights and qualification launches, hundreds of students from across the country traveled to Great Meadow in the Plains, Va., to vie for the title of champion of the largest rocketry competition in the world.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7427051-team-america-rocketry-challenge/
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