To support its first-ever global creative platform, Bare Escentuals (www.BareEscentuals.com) takes an unprecedented approach and pursues a blind casting call to select the women that will appear in its ‘Be a Force of Beauty™’ campaign launching this September. Featuring five women—another first for the brand that has traditionally featured their award-winning bareMinerals foundation in its marketing efforts—Bare Escentuals recognizes the casting process was as fundamental to the campaign as the idea itself.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51918-bare-escentuals-be-a-force-of-beauty-blind-casting-call
Launching this September, Bare Escentuals (www.BareEscentuals.com) unveils its first-ever global creative platform and marketing campaign. Rooted in the company’s 35-year history, ‘Be a Force of Beauty’ amplifies the core belief that beauty can change the world, both by inspiring positivity and activating women to put beauty into action.
Playing off the notion, Pretty is. Beauty does.™ Bare Escentuals celebrates and gives emphasis to the influential power of beauty as more than meets the eye. By going beyond the surface visage, Bare Escentuals builds upon its heritage as an unconventional beauty brand, recognizing the opportunity to give women a voice and to champion the individual stories that represent their own ‘force of beauty.’
To view Multimedia News Release, go to http://www.multivu.com/mnr/51796-bare-escentuals-be-a-force-of-beauty-campaign
Emmy® and Tony® award-winning actress Blythe Danner and Amgen (NASDAQ:AMGN) today launch Act 2 Reduce Fractures™, an educational campaign for women with postmenopausal osteoporosis at increased risk for fractures. Earlier this year, Danner was diagnosed with postmenopausal osteoporosis at increased risk for fractures and wants to encourage women like her to educate themselves, take action and speak to their doctors to learn all they can about helping to strengthen their bones. The campaign is being supported by American Bone Health, the Global Healthy Living Foundation and the Older Women’s League.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/amgen/48052/
A Marketing Consultant and an Orthotist from South Africa have won a global competition hosted by BUSHMILLS™ Irish Whiskey that will see the world-famous Old Bushmills Distillery 'go on tour' to a city in the Rainbow Nation.
Jonathan 'Oros' Oliff, 28, from Durban and Sean Tickner, 30, from Cape Town were together chosen as the winners of 'Make it 2 Bushmills', winning two weeks working at the world-famous Old Bushmills Distillery, where they will make their own unique blend of BUSHMILLS Irish Whiskey, live in luxury penthouse accommodation and get £5,000 spending money.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/bushmills/50540/
The Frost & Sullivan 2011 Global Entrepreneurial Company of the Year Award in Digital Asset Management has been awarded to ADAM Software in recognition of ADAM’s thought leadership and innovation in the global Digital Asset Management (DAM) market. The award is given to the best-in-class company worldwide chosen amongst all competitors in their market sector, and is based on a stringent analysis of how the companies manage growth, leadership and innovation.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/frostsullivan/51609/
FedEx and ORBIS International, a leading global organization dedicated to saving sight worldwide, today kicked off a North American Goodwill Tour in Los Angeles, California with the announcement of a new $5.375 million commitment in the form of cash and in-kind gifts from FedEx. In addition, FedEx will donate an MD-10-30 cargo aircraft to ORBIS to be the third-generation Flying Eye Hospital. The Flying Eye Hospital will also visit Burlington, VT, Dallas/Fort Worth, TX, Memphis, TN, and Toronto and Ottawa, Canada between August and November to raise public awareness of the need to eliminate avoidable blindness.
To view Multimedia News Relwase, go to http://multivu.prnewswire.com/mnr/orbis/45157/
Telcordia, a global leader in the development of Mobile, Broadband and Enterprise communications software and services, announced today that it has been honored as the winner of the Aegis Graham Bell 2011 Award in the “Innovation in Telecom OSS/BSS” category for the company”s Telcordia® Converged Revenue Management solution. For the second consecutive year, Telcordia received this award for its work with the region's CSPs, enabling them to accelerate new customer and revenue growth in a highly competitive market.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51269-telcordia-aegis-graham-bell-award-innovation-telecom-india/
Since its early days, Kiehl’s Since 1851 has been committed to the betterment of the communities where it serves its patrons. In celebration of the company’s 160th Anniversary, Kiehl’s establishes “Kiehl’s Gives” – an ongoing global initiative to promote philanthropy around the world, in proud partnership with Julianne Moore, Pharrell Williams and the Scissor Sisters.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51089-kiehls-gives-julianne-moore-pharrell-williams-scissor-sisters
Cicero Inc., a global leader in customer experience management and desktop integration, announced that it has released Cicero XM Discovery 2.1, adding application performance to its existing award-winning desktop activity monitoring and reporting product. Using Cicero XM Discovery, companies can capture and monitor desktop activities and application performance data to ‘find and fix’ process bottlenecks and technical problems across the enterprise. As pioneers in the idea of efforts analytics, empowering agents to give every customer the best experience, Cicero will continue to spotlight their theme of “Find and Fix” solutions for the contact center with a series of partnered events with Frost & Sullivan.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cicero/51035/
With today’s launch of Windex® Mini, a concentrated refill pouch that uses 90 percent less plastic packaging than a traditional 26 fluid ounce trigger bottle, global environmental leader SC Johnson is taking another bold step to help consumers make greener choices.
Concentrates use less packaging, decrease shipping impacts and reduce waste that ends up in our nation’s landfills. Yet sales data shows U.S. consumers prefer not to refill their household cleaning bottles. This means stores won't stock concentrates and companies hesitate to create them. With this test, SC Johnson wants to understand how to motivate consumers and retailers to consider trading up from traditional cleaning methods to a greener choice.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/scjgreenerchoices/50904/
Uncertainty and erratic moves will be the norm rather than the exception reports Saxo Bank, the online trading and investment specialist, in its economic outlook for the third quarter of 2011. The second half of 2011 will be volatile and the uncertainty almost as great as during the financial crisis.
The most probable outlook for Q3 is that the world extends monetary stimulus across the global economies. This will bring marginal higher growth but also increase the burden on fiscal payments and a need for structural changes. Any long-term solution needs to be forward looking and involve an agenda for dragging Europe out of the low growth stalemate. A solution based on buying more time will only take us closer to the feared full blown Crisis 2.0.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/saxobank/50522/
Based on its recent analysis of the condition monitoring market, Frost & Sullivan recognizes GE’s Bently Nevada® product line, a unit of GE Measurement & Control Solutions, with the 2011 Global Frost & Sullivan Award for Customer Value Enhancement. The company leverages more than 50 years of experience in condition monitoring to understand the issues of customers in a wide variety of industries. It follows a customer-driven innovation strategy when developing new products or enhancing existing product capabilities to address those issues.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/frostsullivan/50767/
