Cole Haan, the iconic American lifestyle footwear and accessories brand and retailer, is proud to launch Made in Maine, USA – a limited-edition collection blending quality American craftsmanship with timeless designs.
“Creating a shoe that will last a lifetime is an exceedingly personal, painstakingly accurate process from start to finish and is the very definition of American craftsmanship. This quality has allowed Cole Haan to build a legacy that lives on today,” explains David Maddocks, Chief Marketing Officer and General Manager of Business Development.
To view the multimedia release go to:
http://www.multivu.com/players/English/7923751-cole-haan-made-in-maine-usa/
Cole Haan, the iconic American lifestyle footwear and accessories brand, unveils GrandRevølution – a dual gender collection that brings the innovation associated with performance footwear to dress shoes.
“With the launch of GrandRevølution, we have dramatically reinvented the design and construction of dress footwear,” says Jack Boys, Chief Executive Officer at Cole Haan. “We have re-engineered traditional dress silhouettes in a way no dress footwear company has since the invention of the Goodyear Welt in 1869. You must see and feel it to believe it,” he added.
To view the multimedia release go to:
http://www.multivu.com/players/English/7908951-cole-haan-grandrevolution-collection/
Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
In honor of its 50-year legacy at the center of the Las Vegas Strip, the iconic Caesars Palace celebrated its golden anniversary with an opulent birthday pool party, featuring a five-tier cake, champagne toast and a 10 minute fireworks extravaganza hosted by award-winning chef Gordon Ramsay. The anniversary festivities continued on Saturday, Aug. 6 with a once in a lifetime gala headlined by world-renowned entertainers Tony Bennett, Jennifer Lopez, Howie Mandel, Wayne Newton, Donny & Marie Osmond, Matt Goss and The Righteous Brothers. Special Icon Awards were also presented to honorees that have helped shape Caesars Palace’s rich history, including Calvin Harris, Gordon Ramsay, Celine Dion, Elton John, Jerry Seinfeld and more.
“During the past five decades, Caesars Palace has set the standard for the Las Vegas experience,” said Mark Frissora, President and CEO of Caesars Entertainment. “Tonight not only do we thank our great entertainers and world-renowned chefs but we say a special thank you to our customers, employees and community partners for helping to shape our rich history and our bright future.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7895751-caesars-palace-50th-anniversary/
On Thursday, July 28, the Estate of Michael Jackson teamed up with Michael Jackson ONE by Cirque du Soleil and Mandalay Bay to pay tribute to the King of Pop as they unveiled his iconic HIStory Statue. Featured on the cover of his world-famous album HIStory: Past, Present and Future Book 1, which became the best selling multiple disc album worldwide, the HIStory Statue is the third piece of memorabilia to be loaned by the Estate for display on the Mandalay Bay property.
The highly anticipated unveiling ceremony took place in the Main Lobby of Mandalay Bay, where fans had the opportunity to witness the live reveal of this historic sculpture. To welcome the piece, members from the cast of Michael Jackson ONE delivered a never-before-seen performance created especially for this event, dazzling the audience as they performed to “SCREAM,” the first single from the HIStory album. Following the performance, fans were able to meet and take photos with those cast members.
To view the multimedia release go to:
http://www.multivu.com/players/English/7891751-cirque-de-soleil-michael-jackson-one/
To coincide with Independence Day, the Ad Council, R/GA and an unprecedented group of brands launched “We Are America,” an extension of the iconic Love Has No Labels campaign, explaining that love for country is love for the people who make up this country. The new PSAs, featuring WWE Superstar John Cena, continue to further the campaign message of acceptance of all communities regardless of race, religion, gender, sexual orientation, age and ability. Love Has No Labels encourages audiences to recognize their implicit bias – biases that live in our subconscious – in order to promote inclusion. “We Are America” invites everyone to submit their photos to demonstrate the true diversity that makes up America. Upworthy, a 2015 campaign launch partner, shared “We Are America” on its social platforms and will be creating a series of videos launching in the coming months to help further the campaign message.
The iconic Caesars Palace celebrated Independence Day Weekend by paying homage to its colorful history of hosting amazing daredevil stunts with a night jump by the Red Bull Air Force skydiving team in front of the famed resort on Sunday, June 3, followed by a colossal 13 ½ minute fireworks extravaganza.
The festive party began just before sundown with live entertainment on the iconic front fountains. Winner of “American Idol” season five, Taylor Hicks, got the patriotic party started with his popular song, “Seven Mile Breakdown,” followed by “Nineteen”. The roster of live entertainment also included cast members from ABSINTHE and the TSA Color Guard.
Royal Caribbean Cruises Ltd. (NYSE: RCL) today announced an agreement with Miami-Dade County to construct and operate a dramatic new cruise terminal at PortMiami, on land leased from the County. The new terminal will be a striking addition to PortMiami, and will serve as homeport to Royal Caribbean International ships, including a 5,400-passenger Oasis-class ship, the world’s largest and most innovative cruise ships. The agreement will come before the Miami-Dade County Board of County Commissioners on July 6, 2016.
“We are truly excited to be working with Miami-Dade County and PortMiami to create not just another cruise terminal, but a truly iconic building,” said Richard Fain, chairman and CEO for Royal Caribbean Cruises Ltd. “This new terminal is a symbol of our commitment to Miami, the city where our company first started almost 50 years ago. We can’t wait to bring an Oasis-class ship to PortMiami.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7657052-royal-caribbean-miami-dade-cruise-terminal/
Bob Evans Farms, Inc. (NASDAQ: BOBE), is proud to announce its commitment to support America’s active duty, veterans, and their families with the launch of its “Our Farm Salutes” campaign. As part of the program, Bob Evans Farms has painted its iconic barn purple, a color that represents every branch of service, and is donating $200,000 as well as thousands of meals to support the Gary Sinise Foundation’s (GSF) Serving Heroes program, an initiative that provides meals to active duty, veterans, and their families as a way of showing gratitude for their service and sacrifice.
“Supporting the men and women that serve our country has always been a part of the culture at Bob Evans Farms, and we could not be more excited to further our commitment of showing gratitude by encouraging others to join us as we salute all of those that unselfishly serve us,” said Bob Evans Farms, Inc. President and CEO Saed Mohseni. “In painting the Bob Evans barn purple and partnering with the Gary Sinise Foundation in support of their Serving Heroes program, we are making it known that ‘Our Farm Salutes’ all of America’s active duty, veterans, and their families.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7865851-bob-evans-our-farm-salutes/
Think “muscle car” performance, and images of speed and power are more likely to come to mind than crash tests and safety ratings. Because no one buys a sports car to drive in the slow lane, the best all-¬ around occupant crash protection is crucial. The Insurance Institute for Highway Safety (IIHS) recently put a trio of iconic sports coupes through their paces, and unlike more sedate sedans, none earns the scores needed to clinch a TOP SAFETY PICK award.
IIHS evaluated 2016 models of the Chevrolet Camaro, Dodge Challenger and Ford Mustang in the full battery of crashworthiness evaluations. The Mustang comes closest to earning TOP SAFETY PICK, while the Camaro falls shortin one category and lacks an available front crash prevention system. The Challenger is most in need of improvement.
To qualify for TOP SAFETY PICK, vehicles must earn good ratings in the small overlap front, moderate overlap front, side, roof strength and head restraint evaluations and have a basic-¬rated front crash prevention system. To qualify for the Institute’s highest award, TOP SAFETY PICK+, vehicles must earn good ratings in the five crashworthiness tests and an advanced or superior rating for front crash prevention.
For over a quarter century, PBS has inspired viewers with the annual broadcast of the multi award-winning NATIONAL MEMORIAL DAY CONCERT, dedicated to our men and women in uniform, their families at home and all those who have given their lives for our country. Live from the West Lawn of the U.S. Capitol, the night of remembrance will honor the over 400,000 valiant men and women who are laid to rest in the hallowed grounds of Arlington National Cemetery; and chronicle the experiences of the millions of American veterans who still suffer from the seen and unseen wounds of war.
Tony Award-winner Joe Mantegna (CRIMINAL MINDS) and Emmy Award-winner Gary Sinise (CRIMINAL MINDS: WITHOUT BORDERS) are set to co-host this poignant and heart-warming event for the 11th year. The acclaimed actors, whose dedication to the show is evident, are also longtime supporters of veterans’ causes and our troops in active service. The all-star line-up includes: distinguished American leader General Colin L. Powell USA (Ret.); world-renowned four-time Grammy Award-winning classical superstar Renée Fleming; iconic music legends The Beach Boys; gifted actress and singer Katharine McPhee (SCORPION); country music star and Grammy-nominated member of the Grand Ole Opry Trace Adkins; Emmy, Golden Globe and SAG Award-winning actress S. Epatha Merkerson (CHICAGO MED, LAW & ORDER); Award-winning actor Esai Morales (MOZART IN THE JUNGLE); plus Tony Award-winning international sensation Alfie Boe, who is currently starring in Finding Neverland on Broadway; in performance with the National Symphony Orchestra under the direction of top pops conductor Jack Everly. And marking the end of an era, Trent Harmon, the final winner of AMERICAN IDOL, will open the show with a special performance of the “National Anthem.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7124755-capital-concerts-memorial-day-2016/
HomeAway, the world leader in vacation rentals, is giving guests from around the globe a chance to make history as the first to ever to sleep over in the world’s most iconic landmark: the Eiffel Tower.
Starting today, travelers can enter a contest at homeaway.com/eiffel-tower to win an extraordinary vacation this summer including the opportunity to stay in custom-built accommodation inside the Eiffel Tower by answering the question: What would you do if the HomeAway Eiffel Tower Apartment was all yours for a night?*
“For over a decade, HomeAway has brought loved ones together to create unforgettable experiences in whole home vacation rentals in more than 190 countries,” said Brian Sharples, co-founder and CEO of HomeAway. “Now we present this unprecedented Eiffel Tower history-making adventure, guaranteed to provide the most epic vacation memories of a lifetime.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7842251-homeaway-eiffel-tower/
