Pinnacle Entertainment, Inc. (NYSE: PNK) today announced it is offering players a wealth of extraordinary benefits in its mychoice guest loyalty program. Just one year after enhancing the program, Pinnacle is now offering an innovative new benefit: annual trips to Atlantis, Paradise Island resort in The Bahamas. Atlantis joins an array of iconic brands already available to mychoice members such as the opportunity to earn an annual lease on Mercedes-Benz vehicles, cruises on Royal Caribbean International and stays at Wynn Las Vegas and Encore.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55465-pinnacle-entertainment-mychoice-casino-rewards-program
Each day, 600,000 New Yorkers hop in the back of a taxi – the iconic yellow cab that is a symbol of New York City around the world. Starting today, the first full vehicle prototype of the Taxi of Tomorrow can be seen by drivers, passengers and owners. The 2014 Nissan NV200 taxi, New York’s Taxi of Tomorrow, will make its global debut tonight at a special event in SoHo with Mayor Michael Bloomberg and Nissan President and CEO Carlos Ghosn.
Following the event, the Taxi of Tomorrow is headed to the 2012 New York International Auto Show, where it will be on display for New Yorkers and visitors from around the world. The auto show at the Jacob Javits Center is open to the public April 6-15, 2012.
To view Multimedia News Release, go to http://www.multivu.com/players/English/55179-nissan-new-york-city-taxi-of-tomorrow/
Many Americans can still recall the DieHard TV ad from the mid-70s: a visual of a car parked on a frozen lake. The announcer’s voice over: “International Falls, Minn. A car sits on a frozen lake through January, February and March. Then in April – it started. Thanks to a DieHard.”
Today, more than 35 years later, the DieHard® brand unveiled an updated version of the iconic ad. The new TV spot will debut as the first-ever television commercial for DieHard alkaline batteries. Celebrating 45 years as America’s most trusted auto battery brand,DieHard batteries now deliver the power and superior performance customers expect from the brand with a full line of alkaline batteries for household devices.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55412-sears-diehard-remakes-frozen-lake-commercial-alkaline-batteries
THINK: A decade of iconic beauty with Rimmel London and Kate Moss.
WHAT IT IS: Kate Moss’s supermodel style, captured in a bold lipstick collection. In honor of Kate Moss’ ten years as the face of Rimmel London, the brand presents five Lasting Finish Lipsticks created exclusively by Kate Moss. Each lipstick is housed in a chic matte black bullet, reflective of Kate Moss’s signature rocker style, and bears the supermodel’s signature in bold red for elegance with an edge.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53874-rimmel-london-kate-moss-lasting-finish-lipstick-collection
Family-owned Bacardi Limited officially marks the 150th anniversary of the founding of the Company and its iconic BACARDI® rum brand on February 4 with activities around the world honoring the world’s favorite rum brand. The Company is celebrating its spectacular growth from a small distillery founded by Don Facundo Bacardí Massó in Santiago de Cuba in 1862 to what is now the world’s largest privately-owned spirits company.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53404-bacardi-limited-150th-anniversary-family-celebration-birthday-parties-rum
DC Entertainment, home of the world’s greatest super heroes, today unveiled an unprecedented giving campaign to fight the hunger crisis in the Horn of Africa. This multi-million-dollar commitment over the next two years will be supported across all Warner Bros. Entertainment’s and Time Warner’s businesses and feature DC Entertainment’s iconic Justice League characters, including Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg, issuing the call to action, “We Can Be Heroes.” The announcements were made at a press conference today in New York by Barry Meyer, Chairman & CEO, Warner Bros.; Jeff Robinov, President, Warner Bros. Pictures Group; and Diane Nelson, President, DC Entertainment.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54077-dc-entertainment-we-can-be-heroes-giving-campaign-hunger-in-horn-of-africa
Great things come in threes – particularly when it comes to the third SoBe® skinsuit and three new SoBe Lifewater® with Coconut Water flavors.
This year, SoBe celebrated its South Beach roots to set the stage for the newest SoBe skinsuit model – star of the TV series “Chuck” and upcoming feature films “My Mother’s Curse” and “I, Frankenstein,” actress Yvonne Strahovski. Yvonne traded her role as a not- so-secret agent on her hit TV show, for a turn as the latest SoBe skinsuit model. Body painted in palms and coconuts, Yvonne launches new SoBe Lifewater with Coconut Water, three new flavors infused with coconut water that taste as good as they look. The sizzling photo spread, the third installment of the popular SoBe skinsuit series, will appear exclusively in the iconic Sports Illustrated Swimsuit 2012 out on February 14.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53861-yvonne-strahovski-of-chuck-sobe-skinsuit-new-lifewater-flavors-coconut
The 2012 Campari Calendar, entitled It’s the end of the world, baby!, was unveiled in Milan today.
Now in its 13th edition, this year\'s iconic Campari Calendar is inspired by the many prophesies that in 2012 the world will see a global transformation leading to the end of the world as we currently know it. With nothing but a blur of unknown possibilities, Campari takes a positive look at intriguing theories, and presents their vision in a series of powerful, awe inspiring photos starring Hollywood actress and supermodel, Milla Jovovich.
To ivew Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/campari/52149/
The 2012 Campari Calendar, entitled It’s the end of the world, baby!, was unveiled in Milan today.
Now in its 13th edition, this year\'s iconic Campari Calendar is inspired by the many prophesies that in 2012 the world will see a global transformation leading to the end of the world as we currently know it. With nothing but a blur of unknown possibilities, Campari takes a positive look at intriguing theories, and presents their vision in a series of powerful, awe inspiring photos starring Hollywood actress and supermodel, Milla Jovovich.
To ivew Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/campari/52149/
Are you ready to rock? It’s show time as Hasbro Inc.’s (NASDAQ: HAS) iconic PLAYSKOOL brand introduces the LET’S ROCK! ELMO interactive plush, the most innovative Elmo toy yet. Joined by music industry veteran and Grammy Award-winning producer Randy Jackson, LET’S ROCK! ELMO made his official debut at a private event yesterday at the Empire Hotel in New York, NY. Known for his ability to guide the next generation of music superstars into the spotlight, Jackson was on hand to offer advice as LET’S ROCK! ELMO takes the stage at retail this fall. The truly interactive LET’S ROCK! ELMO plush character sings, plays instruments, and invites little musicians to rock out with him!
To view Multimedia News Release, go to http://www.multivu.com/mnr/52202-randy-jackson-joins-hasbro-playskool-for-let-s-rock-elmo-launch
In February 2012, Sydney’s iconic Manly Beach will be swimming with surfers and buzzing with tourists and spectators as it hosts the inaugural Australian Open of Surfing event from February 11-19. The Australian Open of Surfing will go far beyond the traditional boundaries of a surfing event, creating a significant experience that promotes the energy of Sydney’s outdoor lifestyle, with a nine-day festival of surfing, skate, music, fashion and art specifically aimed at the youth traveler (18 to 30 year olds).
To view Multimedia News Release, go to http://www.multivu.com/mnr/51790-desitnation-nsw-manly-beach-australia
Pampers, the iconic and one of the original diaper brands to distribute disposable diapers around the globe, is continuing its year-long 50th birthday celebration with the completion of their most recent mission in its Little Miracle Missions program, which seeks to celebrate, support and protect babies everywhere through acts of kindness to little miracles (babies) and their families, while encouraging parents to “pay it forward” and support others.
To view Multimedia News Release, go to http://www.multivu.com/players/English/49336-Pampers-50th-Anniversary/
