Southwest Airlines® (NYSE: LUV) introduced a modern new look to its iconic brand today at an event dedicated to its Employees. The airline proudly unveiled a new aircraft livery, named Heart, airport experience, and logo. The new look puts the airline’s Heart on display, showcasing the strength of the nearly 46,000 Employees Companywide—whose dedication can be felt by every Customer each time Southwest Airlines connects them to what’s important in their life.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7316751-southwest-airlines-unveils-new-heart-look-logo-livery-airport-experience/
Crimson Wine Group (CWG), today announced the national release of Luminary, the first American wine to cross state lines and blend fruit from four iconic properties in four renowned wine regions through a collaborative effort to create a truly unique wine. The first American wine of its kind, Luminary is an extension of the driving philosophy of the Crimson Wine Group and showcases the preeminent appellations and estate vineyard sites of each region with a dedication to handcrafted quality and the highest respect for the land. A bold new concept for the red wine category, Luminary represents a unique blend that only Crimson Wine Group can create from its preeminent estate holdings.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7310651-crimson-wine-group-launches-luminary-highly-anticipated-renowned-american/
Clorox® Bleach, best known for keeping the iconic tighty whitey, white is breaking all the laundry rules this Mercedes-Benz Fashion Week revealing a signature “Cloey De La Rox” line of updated undies via Vine for the first-of-its-kind Vine-based underwear fashion show. Under the nom de plume of faux fashion designer, “Cloey De La Rox,” the makers of Clorox® Bleach are celebrating their first foray into patterns, stripes and dots to highlight the debut of new Clorox® Smart Seek™ Bleach. No longer exclusive to all-white items, Clorox Smart Seek™ Bleach enables whites and whites with a little bit of color to be thrown into the same bleach load.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7312651-clorox-smart-seek-bleach-unveils-cloey-de-la-rox-bleachable-patterns-mercedes-benz-fashion-week/
SLS Las Vegas, the culmination of a years-long, $415 million dollar renovation of the legendary Sahara, opened its doors today welcoming the public back to the North end of the iconic Las Vegas Strip. A fully-integrated, entertainment-driven resort and casino with more than 1,600 guest rooms and suites, SLS Las Vegas features a curated collection of hospitality industry trendsetter sbe’s most beloved brands, refined and reinvigorated for Las Vegas as well as original concepts all set in an atmosphere that’s both dynamic and approachable.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7289852-sls-las-vegas-opens-doors-bringing-new-life-to-the-north-end-of-the-strip/
Eight–time Grammy Award–winning megastar Usher and Buzz the Bee, the iconic Honey Nut Cheerios™ character, are using dance to spread the word that being healthy can be fun and delicious. Starting today, the two new friends are asking people to celebrate and share healthy and happy moments, like dancing to Usher’s new single “She Came to Give it to You” and enjoying a heart–healthy breakfast with Honey Nut Cheerios. With health issues like heart disease on the rise, Buzz wants to get people buzzing about the importance of physical activity and healthy food choices as part of a healthy lifestyle.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7303651-usher-joins-honey-nut-cheerios-bee-happy-and-healthy/
Jockey International, Inc. announces a new marketing campaign under the platform “Supporting Greatness” which features historical greats Babe Ruth, Buzz Aldrin and George Patton. The iconic underwear brand tapped its rich history of superior products and high-profile fans to showcase the legacy of great men who were supported by Jockey during their remarkable careers.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7299651-jockey-unveils-new-men-s-marketing-campaign-supporting-greatness-ruth-aldrin-patton/
Get ready to lockdown your October. Zak Bagans, Nick Groff and Aaron Goodwin – the seasoned experts who have become synonymous with paranormal investigations – return for a brand-new season of Travel Channel’s “Ghost Adventures” on Saturday, October 4 at 9:00 p.m. ET/PT. This season launches with lockdown investigations in five iconic locations airing throughout the month of October, including a two-hour Halloween special which investigates the ancient Celtic demons that make up the country’s haunted Halloween history. Season ten is comprised of thirteen hour-long episodes and one two-hour special.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7038057-travel-channel-ghost-adventures-season-10/
Every cat owner knows how difficult it can be to impress their furry feline. Taking on one of his toughest challenges, celebrity chef, restaurateur and animal lover Richard Blais teamed up with Fancy Feast® to show cat lovers that there’s no better way to wow their cats than with Fancy Feast® Broths. The gourmet cat food brand is revolutionizing the cat food category with the introduction of eight recipes that offer a delicious combination of delectable broth with real seafood and veggies, crafted without by–products or fillers. Blais helped introduce Broths at an exclusive launch party at the Tasting Table Test Kitchen & Dining Room in New York City on Tuesday, July 22, where he premiered the product and a new video starring himself opposite the iconic Fancy Feast cat.
To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7273751-fancy-feast-broths-richard-blais-cat-food/
Today, Campari® is officially unveiling the Hollywood actress Eva Green as the star of the 2015 Campari Calendar. The stunning French born actress will take the lead role in this year’s iconic Calendar, entitled ‘Mythology Mixology’, which is dedicated to celebrating Campari’s colourful history and the intrinsic stories linked to twelve of its best-loved classic cocktails. Each month will focus on a classic cocktail and with it, imaginatively depicts the beautiful and little-known anecdotes, tales and curiosities behind each iconic recipe.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/71400577-Campari-Calendar-2015/
For the first time in the 80-year history of the brand, Wheaties will offer America the opportunity to select the next elite athlete to be featured nationally on the iconic Wheaties box. Kicking off today is the Wheaties NEXT Challenge powered by the leader in Connected Fitness, MapMyFitness. Five world-class athletes from five emerging sports will compete for this honor in an innovative way—by asking their fans to get out and move. Challenge participants will vote for their favorite athlete by logging workouts through the MapMyFitness platform – either manually documenting online, recording through any of the apps (MapMyFitness, MapMyRun, MapMyRide, MapMyWalk) or by connecting any one of the 400+ compatible devices. The Wheaties NEXT Challenge runs through August 31, and the athlete with the most votes via workouts logged will appear on the Wheaties box in early 2015.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7260151-wheaties-fans-to-elect-america-s-next-box-champion/
Blonde is so much more than a hair colour, it’s a state of mind. Light and bright—the perfect blonde elevates your look and your attitude. To empower blondes everywhere to be the best blonde they can be, the John Frieda® Sheer Blonde® hair care professionals pioneered a line of custom colour care specifically designed for blonde needs. Now the John Frieda® team is joining forces with TV personality, fashion designer, author, and iconic blonde, Lauren Conrad to introduce the first Keep up with Your Blonde Campaign.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7235151-john-frieda-sheer-blonde-hair-partners-lauren-conrad
The Las Vegas Strip got a whole lot sweeter today as the Hershey’s Chocolate World retail experience opened at New York-New York Hotel & Casino. The West Coast flagship store, which occupies two floors and boasts an eye-catching 74-feet high Hershey’s Milk Chocolate Bar that visitors can walk through, provides guests with an experiential concept that immerses them in more than 800 candy and chocolate offerings, including iconic brands they love: Hershey’s, Hershey’s Kisses, Reese’s, Ice Breakers, Jolly Ranchers, Twizzlers and more.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7236351-hershey-s-chocolate-world-las-vegas-flagship-store-unwrapped
