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Clayton, one of America’s largest homebuilders, announced the launch of a customer-driven ‘Clayton Built™ Storytelling’ initiative. The video series reinforces the national homebuilder’s purpose of opening doors to a better life, one home a time, through the eyes of manufactured and modular homeowners across America. The goal of the series is to tell the before and after stories of real customers who purchased Clayton Built™ homes. The first video in the series tells the story of long-time spouses, Lucille and Lee Allen, as they reflect on the past 10 years of living in a Clayton Built™ home. The couple recounts this pivotal point in their lives and the excitement they experienced as their new home was delivered. They marvel as the home is built in steps by trained craftsmen and assembled in two sections at the final home site. To view the multimedia release go to: http://www.multivu.com/players/English/7716451-clayton-homes-storytelling-campaign/

Maytag® brand and Boys & Girls Clubs of America (BGCA) have awarded 11 Boys & Girls Clubs across America with the “2012 Maytag® Dependable Club Award” in recognition for their demonstrated commitment to dependability and dedication to keeping youth on the path to achieve great futures. The Clubs were selected to receive the distinction and a financial award to help deepen their impact in the community. To view Multimedia News Release, go to http://www.multivu.com/mnr/59049-maytag-dependable-club-award-boys-girls-club-america-bgca-lucille-o-neal

Song by Ariane Kranz: Shecomes - Lucille (A Girl Named Lucy Lawless)