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While consumers may claim to have a preferred brand of sparkling water and the ability to differentiate between their preferred brand and its competitors, their tastes may not as be fine-tuned as they think. A recent survey of sparkling water drinkers found that 83 percent of respondents say they had a preferred brand of sparkling water, and 59 percent of that subset said they could tell the difference between competing sparkling water brands. But participants in a blind taste test conducted by SodaStream yesterday had quite different views, based on their in-person experiences. The taste test, carried out in celebration of today’s National Hydration Day, found more discernment between competing brands, but tasters overwhelmingly preferred the taste of New York City tap water made sparkling using a SodaStream machine. To view the multimedia release go to: https://www.multivu.com/players/English/8125751-sodastream-sparkling-water-taste-test/

Vice President and Prime Minister of the UAE and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum and Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces His Highness Sheikh Mohamed bin Zayed Al Nahyan, yesterday inaugurated Warner Bros. World™ Abu Dhabi, the world’s first-ever Warner Bros. branded indoor theme park developed by Miral, Abu Dhabi’s creator of destinations, in partnership with Warner Bros. Entertainment, with an investment of $1 billion. Their Highnesses attended the official inauguration ceremony, which took place in the Warner Bros. Plaza at Warner Bros. World Abu Dhabi. The ceremony included the first screening of the Warner Bros. Cinema Spectacular, a captivating show that brings Warner Bros.’ unparalleled film library to life. Guests were also treated to a series of festive celebrations incorporating the park’s beloved characters. To view the multimedia release go to: https://www.multivu.com/players/uk/8373051-warner-bros-world-inauguration-yas-island/