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The owners of GUINNESS® beer, the world’s number one stout, last night hosted the 2010 Arthur’s Day global celebration, which kicked off at the world famous St. James’s Gate Brewery. Westlife, The Script, Brandon Flowers, Snow Patrol, Kelis, The Manic Street Preachers, and Paolo Nutini performed in local pub venues across Dublin, Cork and Galway, Ireland, whilst millions of consumers across the world took part in a global “To Arthur” toast which began at 17:59 in Dublin, Ireland and will finish in Kuala Lumpur, Malaysia 24 hours later. To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/guinness/44223/

Check out Paolo Nutini's hit song "New Shoes" on the big screen. A song this good is definitely worthy of its own ad.