Esurance caused a bit of a scene. The home and auto insurer staged a fender bender to encourage safe driving, an important message to address the recent series of car accidents caused by people playing mobile games while driving.
The scene on Chicago’s popular Magnificent Mile featured a car’s run-in with a hot dog cart, all caused by a fictional distracted driver and Esurance mobile game-inspired creature that causes fender benders, the Fenderbendix. As visitors walked past the jarring scene, they discovered that nobody was hurt. And they learned an important message about safe driving, smart people #DontCatchAndDrive.
“We’re always looking for unexpected, relatable ways to connect with people. Staging this scene allowed us to capture people’s attention and send an important message about safe driving,” said Alan Gellman, chief marketing officer at Esurance. “We understand the appeal of exciting modern technology like augmented reality gaming, but we want people to be smart about how they use it.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7910451-esurance-don%E2%80%99t-catch-and-drive/
The Honda CR-V has won Motor Trend Sport/Utility of the Year for 2015.
The CR-V claims the title with a long list of vehicle enhancements for 2015, including its improved fuel economy and uncompromised driving dynamics, thanks to the inclusion of Honda’s Earth Dreams Technology™ powertrain, the launch of an all-new Touring trim, the debut of Honda Sensing™ assistive and driver safety technologies and the CR-V’s excellent value for money paradigm.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7258851-honda-cr-v-named-2015-motor-trend-sport-utility-of-the-year/
Nissan has created the world's biggest working Zorb, complete with a full-sized Note safely cushioned inside.
The giant inflatable ball, which measures six metres in diameter and more than 18 metres in circumference, was constructed to highlight Nissan's Safety Shield technology featured on the Nissan Note, its popular small family car.
Nicknamed the 'CarZorb', the colossal structure was successfully rolled down a course of steep hills in a two minute film released today.
To view the Multimedia News Release, go http://www.multivu.com/players/English/72762577-nissan-biggest-zorb-car-inside/
In an effort to learn more about driver
inattention, one of the biggest killers on WA roads, RAC created the
world's first Attention Powered Car -- a car that goes when you're
paying attention and slows when you're not. On the final
leg of our road trip, we visited Narrogin in the Wheatbelt, which is
also often dubbed by emergency services as the 'accident belt'. Here,
single vehicle crashes with young drivers behind the wheel are
particularly high, so we wanted to see if inattention was part of the
problem. Our first driver, Shawn, took the Attention
Powered Car and few mates around town. Not surprisingly, his mates
proved to be a distraction, as well as thinking about his girlfriend
and sadly, friends lost on the road. Next up was Speedway Driver Coby.
She performed well on the open road, but had plenty inattention moments
to match. Perhaps most telling though, was her insight into the minds
of many drivers who even after being made aware of their limitations,
aren't likely to change behaviour. Check out the video to
see the Attention Powered Car on the road and how our drivers
performed. Plus, follow the journey, watch all webisodes from our
journey and keep up-to-date with what we have planned next by visiting
forthebetter.com.au
INRIX®, Inc., a global leader for transportation analytics, today released its 2015 Traffic Scorecard, a benchmark for governments and agencies in the U.S. and Europe to measure progress in improving urban mobility.
The report reveals the U.S. faces large challenges to solve congestion issues, fueled by continued economic and population growth, higher employment rates and declining gas prices. Cities that have experienced the most economic improvement during the past year are at highest risk for consequences related to worsened traffic conditions, including reduced productivity, higher emissions and increased stress levels. For example, Washington D.C., San Francisco, New York, Seattle and Boston all saw reduced unemployment rates bringing them below the national average of 5.3 percent for 2015.1 However, according to the INRIX Traffic Scorecard, congestion in those cities alone combined to waste 1.5 billion hours for daily car commuters last year. Nationwide, commuters spent a total of more than eight billion extra hours stuck in traffic, representing almost 50 hours per driver.
To view the multimedia release go to:
http://www.multivu.com/players/English/7775551-inrix-2015-traffic-scorecard/
http://www.forthebetter.com.au There
are plenty of things in our cars these days that can be distracting,
but what are the worst? We took the Attention Powered Car on the
world's longest inattention road test and we discovered that on average
our drivers lost attention at least once every minute. The Attention
Powered Car then headed back to the RAC Driving Centre where further
tests were conducted to investigate initial findings from the road
trip. In this new webisode we explore some of the different in car
distractions and the impact they can have on a driver's attention
levels. From mobile usage to eating and drinking, see the surprising
results on what are the worst in car distractions from our experiments.
To see what we've learning about driver inattention, and to get
involved with making WA roads safer, go to
http://www.forthebetter.com.au
Kia Motors America (KMA) today unveiled the all-new 2017 Sportage at the Los Angeles Auto Show. The fourth-generation Sportage, KMA’s longest-running nameplate, wraps stunning contemporary design around a structure that is both stiffer and more spacious than before. Advanced driver assistance technologies, significant suspension and steering improvements, and available intelligent AWD vastly improve the Sportage’s driving dynamics while premium materials and world-class craftsmanship create a class-up experience in an otherwise utilitarian segment.
“Simply put, the Sportage is a breed apart in the compact CUV segment,” said Orth Hedrick, vice president, product planning KMA. “Instead of bland utility, the Sportage combines distinctly European and sporty styling with thoughtful design and functionality, including innovative packaging, premium materials, a turbocharged engine and surprising features. Sales of compact CUVs are on a sharply upward trajectory, and the all-new 2017 Sportage hits the sweet spot by providing an alternative for those seeking to express themselves with a vehicle that’s versatile enough to suit their unique lifestyle.”
The all-new Sportage’s roomier, more luxurious cabin features an impressive level of craftsmanship, with high-quality, soft-touch materials and a range of technologies improving overall comfort, convenience, and connectivity. Updates to the drivetrain provide enhanced efficiency and performance, while changes to the suspension deliver better ride and handling. Like the outgoing model, the all-new Sportage will be built at Kia’s production facility in Gwangju, Korea, and be available in three distinct trim levels (LX, EX, SX Turbo) when it goes on sale next year. Pricing will be announced closer to the Sportage’s on-sale date.
To view the multimedia release go to:
http://www.multivu.com/players/English/7436354-2017-kia-sportage-l-a-auto-show-debut/
Today at the North American International Auto Show, Kia Motors America (KMA) hosted the global debut of the all-new 2019 Forte which enters its third generation with a more sophisticated design and desirable features that transforms one of Kia’s best-selling vehicles into something more than a compact car meant for getting people from one point to another. Thanks to a number of improvements, Forte now offers drivers a higher level of comfort, fuel efficiency and advanced driver assistance technologies that are aimed to make the journey – whether a short commute or long haul – a more rewarding and decidedly upscale experience.
To view the multimedia release go to:
https://www.multivu.com/players/English/8246051-kia-2019-forte-north-american-international-auto-show/
http://forthebetter.com.au/
We took the Attention Powered Car on the world's longest inattention road test and we discovered that on average our drivers lost attention at least once every minute.
The Attention Powered Car then headed back to the RAC Driving Centre where further tests were conducted to investigate initial findings from the road trip.
In this new webisode we explore the effects a passenger can have on a driver's attention levels and ways in which passengers might help drivers regain or keep attention behind the wheel.
To see what we've learning about driver inattention, and to get involved with making WA roads safer, go to http://forthebetter.com.au/
http://www.forthebetter.com.au When we
think about causes of inattention when driving we instantly think about
things like mobile phones and passengers. But we wanted to know if
different emotional states could be just as distracting, so we put 5
drivers to the test in the Attention Powered Car to see just how
distracting our emotions can be. We're back at the RAC Driving Centre
to delve into this issue of inattention on our roads and see the true
impact different emotional states really has on our attention levels
when driving. To see what we've learning about driver inattention, and
to get involved with making WA roads safer, go to
http://www.forthebetter.com.au
Raminator, a monster truck sponsored by the Ram Truck brand, has broken the GUINNESS WORLD RECORDS® record for the Fastest Speed for a Monster Truck at Circuit of The Americas in Austin, Texas. Hitting a record speed of 99.10 miles per hour (mph), Raminator and Driver Mark Hall secured the GUINNESS WORLD RECORDS title at 8:44 a.m. (CT), breaking the previous record of 96.8 mph.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/71011510-raminator-and-hall-brothers-racing-shatter-guinness-world-records-fastest-speed-for-monster-truck/
AutoTrader.com® is releasing a new app that gives car shoppers and enthusiasts the ability to experience new vehicles online without physically touching a mouse, keyboard, mobile device or computer screen.
Driver’s View by AutoTrader.com is the first automotive app to be released for Leap Motion. The Leap Motion Controller creates a 3-D interaction zone around a user’s computer, allowing actions on the screen to be precisely controlled through natural hand and finger movements in the air. The Driver’s View app gives users a three-dimensional sense of walking around the exterior of a new vehicle and sitting in the driver’s seat, all controlled by a series of simple hand movements in front of their computer screen.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59578-autotrader-releases-first-automotive-app-for-leap-motion-controller
