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Fans of racing, “The Dark Knight” and Mountain Dew® (DEW) start your engines! Mountain Dew and Dale Earnhardt Jr. will give fans everywhere a first taste of this summer’s most anticipated blockbuster, Warner Bros. Pictures’ and Legendary Pictures’ The Dark Knight Rises, before it hits theaters on July 20. Teasing the final film of “The Dark Knight” trilogy, Earnhardt calls on fans to give his No. 88 Diet Mountain Dew Chevrolet a “Dark Knight”-inspired makeover before it hits the track in Michigan on June 15. The new promotion marks the official kick-off to Mountain Dew’s interactive The Dark Knight Rises campaign by putting the power in the hands of the fans to determine which of four “Dark Knight”-inspired paint schematics will appear on Earnhardt’s No. 88 Chevrolet. Each paint scheme captures a different element featured in the third and final installment of Christopher Nolan’s Batman trilogy and time will tell if Batman or Gotham City’s newest terrorist, Bane will win out, or if fans will select The Dark Knight Rises logo as part of Earnhardt’s paint scheme. Earnhardt himself will also get his ownsignature “Dark Knight” look thanks to a custom fire suit that will also make its race debut in Michigan on June 15. To view Multimedia News Release, go to http://www.multivu.com/mnr/56208-mtn-dew-dale-earnhardt-jr-dew-crew-the-dark-knight-rises

All the big digital players are gathering in London 21-22 September to discuss, debate, share strategy and answer your questions at ad:tech London 2010. Google, Twitter, Facebook, YouTube, Coca Cola, LVMH, DELL, BT, Moshi Monsters, WPP, Microsoft, AKQA, Lush, BBC, 20th Century Fox, King of Shaves, Phone Valley, Mail Online, the Mirror, Neo@Ogilvy and MindShare will all be present to share strategy, case studies and give you the answers to your questions. To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/adtech/44208/

The National Insurance Crime Bureau (NICB) reported today that 2011 is on track (final numbers will be published in the fall) as yet another consecutive year of declining vehicle thefts. Four of the top 10 Metropolitan Statistical Areas (MSAs) reported more thefts in 2011 (+925 collectively) while the remaining six posted fewer (-2,017 collectively). To view Multimedia News Release, go to http://www.multivu.com/mnr/53840-nicb-national-insurance-crime-bureau-vehicle-theft-annual-report-hot-spots

Starwood Hotels and Resorts, Inc. (NYSE: HOT) announced that it will grow its New York City portfolio by 50% this year and open more hotels in New York in 2010 than any other city in the world. Today, Starwood operates 12 hotels in the Big Apple across six of its nine distinct and compelling brands. The company's NYC boom will result in 18 high-caliber Starwood hotels including the debut of Starwood's two newest brands in Manhattan — Aloft and Element. The company's bullish focus on NYC is illustrative of its meaningful global growth strategy — Starwood is on track to open more than 80 hotels in key markets around the world this year. To view Multimedia Newsw Release, go to http://multivu.prnewswire.com/mnr/starwood/45288/