Celebrating Post Grape-Nuts’ role in Sir Edmund Hillary’s historic ascent up Mt. Everest 60 years ago, the iconic crunchy cereal unveils a new marketing campaign today that encourages consumers to conquer their everyday mountains. Beyond advertising, the campaign engages consumers in the “playgrounds” of active outdoor and fitness enthusiasts – such as ski resorts, state parks and even “Everest-like skyscrapers” – before culminating with celebratory activities on the actual anniversary in May.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60590-post-grape-nuts-challenges-consumers-to-conquer-everyday-mountains
Emdeon Inc., a leading provider of revenue and payment cycle management and clinical information exchange solutions, today announced the launch of Emdeon EDGE™, an integrated, technology-enabled solution that includes complete payment integrity and cost containment services designed to help detect improper healthcare claims and prevent inaccurate payments.
To view Multimedia News Release, go to http://www.multivu.com/mnr/48121-emdeon-edge-payment-integrity-cost-management
Today, the National Highway Traffic Safety Administration (NHTSA), the State Attorneys General and Consumer Protection Agencies and the Ad Council joined with Twentieth Century Fox Television and Twentieth Century Fox Home Entertainment to unveil new public service advertisements (PSAs) featuring scenes from season three of Fox’s award-winning television series “Glee” to educate young adult drivers (16-24) of the dangers of texting while driving.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57432-ad-council-nhtsa-and-glee-encourage-young-adults-to-not-text-and-drive
Verizon Wireless is giving mobile gaming a boost today with the launch of Exent’s GameTanium™, a new mobile game subscription service for Android™ smartphones and tablets available now, exclusively to Verizon Wireless customers. Powered by Verizon Wireless’ network, GameTanium provides unlimited access to more than 100 of the best Android smartphone games and more than 50 tablet games, including hits like Doodle God™, Fruit Ninja and World of Goo for the low monthly fee of $5.99 per device.
To view Multimedia News Release, go to http://www.multivu.com/mnr/45074-verizon-wireless-exent-gametanium-unlimited-android-game-subscription-app
http://monolithmanagement.com/
Monolith Management is a Consulting, Artist Development, and Management Agency, with clients around the world. In 2009, former Chelsea Grin guitarist and CEO of Matchless Records, Chris Kilbourn, wanted to offer up and coming bands a new take on the current business structure of today’s music industry, giving bands proper representation, consultation, publicity, contract negotiation, graphic design, label and booking agency shopping, concert booking, and more. We have spent the necessary time and capital to design and construct services that directly benefit what a band is looking to achieve. With our teams experience and knowledge of a rapidly advancing industry, we help you stay ahead of the curve.
Last summer, Sierra Coulthard’s life changed forever.
She spent a week identifying her strengths and discovering who she was. She learned what it takes to be a leader and how leaders can change lives. And the Wisconsin high school student realized just how real and rampant poverty is in the world today.
“My eyes were opened to so many troubles in the world,“ she said. “I saw how real the needs of people are and I wanted to do something to help.”
Coulthard returned home and immediately connected with Nashville-based Soles4Souls, which since 2005 has secured more than 17 million new and gently used shoes for people throughout the world. The charity shipped her a large supply of new shoe boxes that she placed throughout her home town of Neillsville to encourage donations. Nearly 1,000 pairs of shoes were donated to the “Sierra’s Shoes” drive.
And last month, she was able to travel to Haiti and pass them out to deserving children who needed them.
Coulthard’s vision for the drive was developed at the National FFA Organization’s annual Washington Leadership Conference, which focuses on leadership development, personal growth and community service. More than 2,200 students – up to 340 a week – from throughout the U.S. who are FFA members will attend one of the conference’s seven week-long sessions in June and July.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56306-2012-national-ffa-organization-washington-student-leadership-conference
Touch-screen technology is everywhere and it comes as no surprise that today’s children are practically born digital. It’s second nature for even the youngest children to pick up a smart device and instinctively navigate to find their favorite, age-appropriate apps. As parents try to help their children find a healthy balance between traditional and tech play, one thing is for certain…this growing trend isn’t slowing down any time soon.
In 2011, Fisher-Price, the leading maker of infant and preschool toys and Mattel’s largest brand, took an innovative approach to integrating “app-cessories” into its product line by creating the Laugh & Learn™ Apptivity™ Case for iPhone® and iPod® touch devices to protect parents’ coveted devices from babies’ dribble and drool. The Apptivity Case, appropriate for children ages six months+, was developed in conjunction with free Laugh & Learn apps to enable infants to experience their favorite Laugh & Learn characters, like the beloved Puppy, in a new, engaging format.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56836-fisher-price-laugh-learn-apps-toddlers-touch-screen-technology
The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced the launch of the new Pure Radiance™ Crackling LumiWick™, featuring natural wood with our exclusive Lumiwick™ to create an extra-wide crackling flame with a soft, radiant glow. When lit, this new candle form creates a unique home experience for friends and family with an ambient crackling wood fire experience. The Crackling LumiWick™ with etched bark glass, will be available in three Pure Radiance™ fragrances this holiday season. Pure Radiance™, launched earlier this year, has a modern design, custom soy wax blend and innovative LumiWick™ technology for a wide flame and consistent burn. The new holiday fragrances are available for purchase now at Yankee Candle’s more than 550 retail stores, www.yankeecandle.com and select specialty retailers and gift shops.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56813-yankee-candle-pure-radiance-crackling-lumiwick
MGM Resorts International (NYSE: MGM) unveiled details today about the experience it is creating in Las Vegas surrounding the world-class 20,000-seat arena under development in partnership with renowned sports, entertainment and facilities organization AEG. Plans include new Stripside experiences at New York-New York and Monte Carlo resorts and a public park leading to the new state-of-the-art arena. The Company also announced details about the team who will bring this robust new experience to fruition.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61204-mgm-resorts-unveils-plans-for-las-vegas-entertainment-district-arena
Activision Blizzard, Inc., the largest third-party interactive entertainment software publisher (Nasdaq: ATVI), and Tencent Holdings Limited, a leading Internet services provider in China (SEHK: 00700), today announced a strategic relationship to bring Call of Duty Online to Chinese game players.
Call of Duty Online has been in development by Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, for approximately two years. Under the multi-year agreement with Activision Publishing, Tencent has the exclusive license to operate Call of Duty Online in mainland China. The game is free-to-play and monetized through the sales of in-game items.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56961-activision-and-tencent-bring-call-of-duty-franchise-to-china
Bing, Microsoft Corp.’s search engine, today is launching a national campaign to highlight Bing’s commitment to honest search results and to help explain to consumers the risks of Google Shopping’s newly announced “pay–to–rank” practice, in which the shopping search results customers see are not true search results such as they see elsewhere on Google; they are actually ads that are ranked, in part, by who pays the most. More information on these practices is available at http://www.scroogled.com.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59069-bing-warns-shoppers-don-t-get-scroogled-this-holiday-season
MasterCard (NYSE:MA) today announced PayPass Wallet Services, a new global offering for banks, merchants and partners that will make it faster and easier for their customers to make purchases in stores or online by allowing them to securely pay with a simple click of the mouse, touch of the tablet screen or tap of the smartphone.
American Airlines and Barnes & Noble will be among the first merchant partners to incorporate the PayPass Online checkout button on their websites, and American will integrate PayPass Wallet into its mobile application.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55963-mastercard-simplifies-shopping-with-launch-of-paypass-wallet-services
