For the first time a YSL skincare product joins the collection at a science museum. Glycobiology, the science of glycans applied to the skin and cosmetics pioneered by YSL Beauté with FOREVER YOUTH LIBERATOR SERUM, is now part of the Berlin Museum‘s newly inaugurated permanent exhibition dedicated to the central role played by glycans in the realm of life.
After being closed for renovations for three years, the Berlin-based Sugar Museum has reopened as part of the Deutsches Technikmuseum with an expanded exhibition about sugars: “Sugars and Beyond! Food – Matter – Energy”, from November 26, 2015. In addition to the traditional focus of the former Sugar Museum, which concentrated on the production, use and social history of cane and beet sugars, the newly opened exhibition sheds light on the topic of sugar from entirely new perspectives.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7709551-ysl-beaute-forever-youth-liberator-serum/
The Prostate Cancer Foundation (PCF) and Major League Baseball (MLB) are once again teaming up to hit home runs for prostate cancer research and encourage fans to “Keep Dad in the Game” as part of the yearly celebration of Father’s Day and annual Home Run Challenge.
This year Joe Torre, MLB’s Chief Baseball Officer, Hall of Famer and prostate cancer survivor, encourages baseball fans everywhere to support PCF’s efforts to end prostate cancer by delivering an important public service announcement, “to step up to the plate, help save lives and get one step closer to finding a cure.”
“Joe has been a great partner in our progress toward improved treatment outcomes and an eventual cure,” said PCF Founder and Chairman Mike Milken. “His work as well as those by MLB and all 30 Clubs has helped us raise more than $45 million for research programs that are saving thousands of lives.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7729251-pcf-and-mlb-prostate-home-run-challenge/
Approximately half a billion people worldwide have correctable vision issues, but lack access to quality vision care. They are unable to see the words in a book or on a chalkboard and even more so to reach their potential and bring their goals and dreams into focus. As part of an ongoing effort to shine a spotlight on this issue and the importance of healthy, enhanced vision, Transitions Optical and vision care nonprofit OneSight have teamed up with GRAMMY® and CMA Award winning music artist Darius Rucker to launch a public service announcement aimed toward raising awareness and inviting others to join the cause at www.onesight.org.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7194751-transitions-optical-onesight-darius-rucker-make-dreams-come-true/
Holland America Line has broken ground on a new “Base Camp” complex at the company’s McKinley Chalet Resort near the entrance to Alaska’s Denali National Park. Expected to be complete for the 2016 Alaska cruise season, Base Camp is part of Holland America Line’s ongoing enhancement program at the property that also includes room updates, upgrades to soft goods and hotel decor and additional modifications.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7363851-holland-america-denali-base-camp/
As part of its mission to help cat owners solve tough litter box odors, Tidy Cats® recently gave one cat owner a once-in-a-lifetime experience: a Littervention. Devoted cat owner Ricci Rivera, together with his cat named Bella of San Tan Valley, AZ, were named the Grand Prize Winner among hundreds of entries to the Tidy Cats® with Glade™ Tough Odor Solutions Littervention Contest. In his entry, Rivera attributed his need for a Littervention due to his home’s open floor plan, which can carry overwhelming litter box odors throughout the house. As the Grand Prize Winner, Rivera received a visit from the Tidy Cats® “Scentsational Littervention” Crew, including cat-loving home and design expert and current co-host of Love it or List it, Too Jillian Harris, who showed him how to neutralize even the toughest litter box odors and how to keep a clean litter box area and welcoming home.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62803-tidy-cats-jillian-harris-give-one-owner-littervention-of-lifetime
LIFEWTR, the premium water brand that believes art is as essential to life as water, is committing to advancing arts education in schools nationwide as the foundation of where creativity begins. New research shows we are heading toward a creativity crisis in schools – 91% of American parents agree that arts education is important to teach children to think outside the box, yet 4 in 5 people say that arts education is not being offered as much as it once wasi. This week, in partnership with Americans for the Arts during its National Arts Action Summit, LIFEWTR announced its commitment to making every day vibrant by infusing creativity into schools across the U.S., reaching 10 million students through school and community beautification projects and arts education programming as part of its continued collaboration with Scholastic.
“At LIFEWTR we believe that arts education plays an invaluable role in helping students achieve success and reach their full potential in school and beyond,” said Alexis Porter, Senior Director, LIFEWTR Marketing. “Students involved in the arts are four times more likely to be recognized for academic achievementii, which is why it’s more important than ever to #BringArtBackToSchools. Through our collaboration with Scholastic and Americans for the Arts, we are making a concerted effort to impact 10 million students nationwide through arts education programming and to preserve the critical source of where creativity begins, in our schools.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8503551-pepsico-lifewtr-scholastic-macklemore-school-art-beautification-project/
The topic of friends is in many times overlooked or underrated whether the talk is about having good friends or staying away from the bad ones. This video is filled with evidences from the Quran, Sunnah and real life examples of how friends influence you in this life, in the grave and in the afterlife. This topic should be learnt by every Muslim. May Allah bless you and gathering you on the day of judgment with Prophet Muhammad -salla Allahu alayhe wa sallam-.
Today, premium men-s undergarment brand Tommy John launches the lightest men-s underwear ever created, aptly called Air. On the heels of their recently launched viral film campaign “The Big Adjustment”, Tommy John is debuting this collection of underwear and undershirts made from some of the most advanced fabric technology in the world.
After almost two years of product development, which included Founder and CEO Tom Patterson personally wear-testing, washing, drying, weighing and re-weighing the newest product line, Air is now available to the public. As part of the Light category of solution-based products, Air weighs-in at an average of two ounces. The ultra-lightweight and anti-microbial mesh fabric provides wearers maximum ventilation with unmatched durability and superior quick drying features.
“Air isn't only our greatest product achievement to date, but what we believe to be one of the greatest achievement ever for men's undergarments. We were able to create a product at less than half the weight of our competitors with Air,” says Tom Patterson, Founder & CEO of Tommy John. “We have never been so excited for a new collection.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
To coincide with Valentine’s Day, the Ad Council, R/GA and an unprecedented group of brand partners launched, “Fans of Love,” an extension of the iconic Love Has No Labels campaign. The new PSAs, filmed live at the NFL Pro Bowl in Orlando in January, put a twist on the traditional kiss cam by replacing it with an unbiased camera that features all forms of love –friendships, families and romantic relationships– across race, religion, gender, sexuality, ability and age. The goal of the campaign has always been to flood culture with a message of unbiased love, but this year, they’re doing so by actually reframing an iconic part of culture.
“On Valentine’s Day ‘Fans of Love’ highlights that love has the power to bring people together regardless of our differences – a message that is more important now than ever,” said Lisa Sherman, president and CEO of the Ad Council. “We hope that this new creative will encourage all of us to reflect on our own biases and the role we can play in creating a more accepting and inclusive world.”
