Schick Hydro announced today the next step in its quest to foster innovation by spotlighting and investing in a community that continues to transform the industry – independent game developers. The brand’s efforts include a new, fan-choice award for The Game Awards 2017 (“The Best Debut Indie Game – Presented by Schick Hydro”), a consumer giveaway that puts break-out indie games in fans’ hands, an exclusive indie game jam in partnership with Playcrafting and a custom arcade experience at The Game Awards.
“From the launch of the Schick Hydro 3 to the evolution of Schick Hydro 5, Schick Hydro is a challenger brand that’s constantly evolving to enhance the men’s grooming experience and bring innovation to the category,” said Anastasia Tobias, Senior Brand Manager of Schick Hydro at Edgewell Personal Care. “Innovation is about challenging the status quo to create something that enhances people’s lives. As innovators, it’s important that we support other innovators, which is why we’re extending our mission to “protect and defend” to indie game developers – creating opportunities for these rising-stars to continue to hone their craft and advance their industry.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8232951-schick-hydro-the-game-awards/
Xenith, LLC (“Xenith”) announced today the launch of the Xenith Shadow, the game’s most advanced football helmet. Xenith Shadow offers athletes the protection, fit, feel and comfort to be the most confident on the field at an approachable price point.
Rigorously engineered and tested for the athlete, the Xenith Shadow is an evolution of the company’s current patented helmet technology. Its streamlined design improves fit and protection while increasing comfort and minimizing distractions. Combining an enhanced shock arrangement with an industry-first, novel polymer shell, it absorbs energy and protects the athlete from a variety of impacts on the field.
To view the multimedia release go to:
https://www.multivu.com/players/English/8460351-xenith-shadow-football-helmet/
Today, GENYOUth announced the launch of Fuel Up to Play 60 en español, an evolution of its national flagship program. The program encourages Spanish-speaking communities nationwide to live healthier lifestyles through good nutrition and physical activity. Fuel Up to Play 60 launched a redesigned website (FuelUpToPlay60.com) that provides Spanish-language content and materials, extending the reach and access of the program to students, teachers and families across the country. Several organizations have supported the effort, including the PepsiCo Foundation, which has provided a previously announced grant of $550,000 to develop Spanish-language materials and resources. In addition the PepsiCo Foundation will provide another $100,000 for mini-grants for health and wellness activities and programming within Los Angeles Unified School District and Miami-Dade County Public Schools.
Fuel Up to Play 60, a program founded by the National Football League (NFL) and National Dairy Council (NDC), is designed to engage and empower youth to take action for their own health by implementing long-term, positive nutrition and physical activity changes for themselves, their schools and their communities. Studies show that physical fitness may benefit brain health and academic performance, suggesting active kids may do better. However, only 1 in 3 kids are active every day, potentially leaving many at a disadvantage inside and outside of the classroom.
To view the multimedia release go to:
http://www.multivu.com/players/English/7646551-fuel-up-to-play-60/
In a grand launch event at Ferrari World Abu Dhabi, Miral unveiled the new identity for the Yas Island destination. Designed to reflect the destination’s ethos, the new brand identity is a vibrant representation of an Emirati-bred, world-class destination that is home to a multitude of leisure, cultural, social, and business attractions suited for all audiences.
HE Mohamed Khalifa Al Mubarak, Chairman of Miral, commented: “Through its efforts to develop a world-class leisure and entertainment destination, Miral is playing a key role in supporting the efforts of the Abu Dhabi Vision. Tourism is a significant pillar of the Emirate’s growth and development plans, and the evolution of the Yas Island brand is a natural next step as the destination itself continues to evolve. The way in which Yas Island is being developed ensures that it will continue to be a major proof point for Abu Dhabi as a truly global destination.”
To view the multimedia release go to:
http://www.multivu.com/players/uk/7936651-miral-unveils-new-identity-for-yas-island/
Sleep Inn, an all new construction brand and leader in the midscale lodging segment has revealed the latest evolution of its successful prototype. The concept builds upon the current prototype, which has demonstrated great appeal for its simply stylish aesthetic as well as its cost effectiveness to build and operate. The enhanced look and feel has evolved to meet the changing tastes and behaviors of travelers while still remaining cost neutral to today’s already efficient prototype. Leaders of the brand, which is franchised by Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel companies, made the announcement during the Choice Hotels Annual Convention in Las Vegas attended by nearly 6,000 Choice Hotels franchisees and hospitality professionals.
To view the multimedia release go to:
http://www.multivu.com/players/English/7772451-choice-hotels-sleep-inn-prototype/
From Vodafone’s “FORO” theory to Netflix’s “binge racing” phenomenon, Vodafone Passes partners commented on how consumers are experiencing content in the here and now, and what the future will bring.
The London event marked the launch of Vodafone Passes: new Chat, Music, Video, Social and Combo Passes designed to cater for customers’ specific content passions - providing freedom to enjoy endless monthly data on what matters to them most.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8221551-vodafone-passes-evolution-content/
Der neue MINI übernimmt den Führungsanspruch des Originals im Premium-Segment der Kleinwagen von seinem Vorgänger und untermauert ihn mit deutlichen Fortschritten in allen für Fahrspaß, Qualität und Individualität relevanten Bereichen. Sein evolutionär weiterentwickeltes Design signalisiert den gereiften Charakter des neuen Modells, der unter anderem durch signifikante Optimierungen in den Bereichen Raumangebot, Sicherheit, Ausstattung, Material- und Verarbeitungsqualität sowie Sportlichkeit und Fahrkomfort zum Ausdruck kommt. Die mit der Neuauflage des MINI verbundene Aufwertung der Produktsubstanz resultiert unmittelbar aus der Entwicklungskompetenz der BMW Group und fällt umfangreicher aus als jemals zuvor in der Geschichte der Marke. Eine neue Motorengeneration steigert Fahrspaß und Effizienz, die Auswahl innovativer Fahrerassistenzsysteme wächst ebenso wie das Infotainment-Angebot von MINI Connected. LED-Scheinwerfer, das MINI Head-Up-Display, der Emergency Call und der MINI Connected XL Journey Mate mit Real Time Traffic Information sind weitere zuvor nur in höheren Fahrzeugsegmenten verfügbare Highlights im Ausstattungsprogramm, die den Premium-Charakter des neuen MINI unterstreichen.
Edgewell Personal Care Company (NYSE: EPC) today announced the launch of the Company’s new direct-to-consumer website, SchickHydro.com. SchickHydro.com will provide consumers with increased choice, value, innovation and now added convenience to improve their overall shaving experience. Today’s announcement also extends consumer choice in Men’s Systems to an entirely new level, with the launch of Schick Hydro Connect – the next evolution in the brand’s razor franchise designed to fit Gillette® Fusion® and Mach3®† handles***. The first-of-its-kind branded refill will initially be available exclusively on SchickHydro.com (in the U.S.).
To view the multimedia release go to:
https://www.multivu.com/players/English/8098551-schick-hydro-connect/
Created in honor of Toyota’s shift to a mobility company and its eight-year worldwide partnership with The International Olympic and Paralympic Committees, “Start Your Impossible,” Toyota’s first-ever global marketing campaign, will roll out in 27 countries at the start of and through the Olympic and Paralympic Winter Games PyeongChang 2018.
“Start Your Impossible” shares Toyota’s evolution by highlighting real-life mobility stories of Olympic and Paralympic athletes as well as everyday athletes who demonstrate the values of humility, hard work and never giving up. The campaign marks Toyota’s long-term commitment to support the creation of a more inclusive and sustainable society in which everyone can challenge their impossible through stories of determination as well as through Toyota technologies. The two creative pillars of the multi-platform global campaign include, “inspiration,” which celebrates the human spirit and product “evidence,” showcasing Toyota’s ideas for innovations that can help people move freely.
To view the multimedia release go to:
https://www.multivu.com/players/English/8271451-toyota-olympic-paralympic-games-start-your-impossible/
Jive Software, Inc. (Nasdaq: JIVE), today announced an evolution of its interactive solution that combines the collaborative capabilities of the enterprise social network with its new suite of purpose-built mobile apps. By fully integrating Jive-w mobile apps, including Jive Chime, Jive Daily and Jive Circle with the industry-leading Jive-n internal solution, Jive liberates employees to work wherever and however they want through the power of a truly mobile, interactive intranet. Additionally, the latest release of Jive-n accelerates time-to-deployment with out-of-the-box, best-practice templates for HR, sales and corporate communications functions that deliver immediate value for all lines of business.
“Jive is on a mission to help people work better together,” said Elisa Steele, chief executive officer at Jive Software. “To remain competitive, companies are looking for connected, modern digital solutions with everything needed to get their jobs done. This next-generation intranet solution is tailored, managed and expanded with little or no burden on IT, which delivers immediate business value and clear ROI. It's totally mobile, with smart, elegant apps that keep everyone connected to their company and colleagues.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7447051-jive-software-interactive-internet/
