Las Vegas launches the latest “What Happens Here, Stays Here” commercial today, titled “Transformation.” The 30-second spot makes its debut, along with a series of digital and social extensions. For more than 10 years, the iconic campaign has celebrated adult freedom, and “Transformation” illustrates the clandestine freedom people experience in Las Vegas while instilling the destination’s message of: be yourself or anyone else.
The narrative follows the journey of lead male and female characters as they spend the day crossing paths with their appearances evolving at each location. The lead characters come together at the end of the commercial as Imagine Dragons performs their latest single, “I Bet My Life.” The destination was eager to work with the Las Vegas quartet on the pop-culture entrenched campaign as it continues to elevate Las Vegas as the “Entertainment Capital of the World.”
To view the Multimedia News Release, go http://www.multivu.com/players/English/63040-las-vegas-what-happens-here-stays-here/
Vayama (www.vayama.com), a leading online travel agency uniquely focused on international travel, is crossing the United States as part of the Vayama Go Somewhere Tour. This 12-market U.S. campaign is designed to inspire people to think about where in the world they’d like to travel and help them get one step closer to making that dream a reality. The centerpiece of the Go Somewhere Tour is an 18-foot custom-designed truck that serves as a hub for global discovery and travel inspiration at each event along the way. The next stop on the Go Somewhere Tour is Houston, TX on May 9.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61265-vayama-go-somewhere-tour-across-u-s-international-dream-trip
As hundreds of admiring fans bid Wilmer Valderrama an enthusiastic farewell as he headed to the airport in Brownsville, Texas, it was clear this is a passionate community filled with people who are proud of their home, heritage and stories. Johnnie Walker joined forces with Valderrama, celebrated actor, director and activist, to travel to the U.S.-Mexico border to showcase the stories of Americans raised in close proximity to the border and the impact of cross-cultural influences on their personal progress.
This journey to the U.S.-Mexico border was part of Johnnie Walker’s new campaign, Keep Walking America, which celebrates the cultural progress and diversity that is shaping the new face of America today. While on the border, Valderrama got up close and personal with the people and places that define this iconic border town. He walked the fence-line of the border along the Rio Grande, witnessed the daily ebb and flow of people crossing the International Bridge, and spoke with several hometown heroes to learn about their dreams, struggles and stories of personal progress.
To view the multimedia release go to:
http://www.multivu.com/players/English/7962951-johnnie-walker-wilmer-valderrama-keep-walking-america/
After successful exploration runs in 2013 and 2015 the Dutch polar cruise company Oceanwide Expeditions has announced two new expeditions to the Ross Sea in 2017. The ice-strengthened vessel “Ortelius” will be accommodated with helicopters for the two Antarctica cruises, sailing from the South-American continent to the Antarctic Peninsula, crossing the Polar Circle, further west to Peter I Island, sailing in the Bellingshausen sea along the ice-edge of “deep Antarctica” into the Ross Sea. The voyage continues to the uninhabited sub-Antarctic Campbell Island and ends after 32 days in New Zealand. The second cruise offers the same itinerary, but in reverse.
The Ross Sea Challenge
The Ross Sea region of Antarctica has always presented a dream but also a challenge to visit to explorers. The Ross Ice Shelf prevents a full seasonal operation and distances are enormous. Apart from the extremes, landing sites are still difficult to reach. “With the advantages of the “Ortelius” in combination with the use of helicopters, our travelers are having some great opportunities exploring Antarctica’s most fascinating sites”, says CEO Michel van Gessel.
To view the multimedia release go to:
http://www.multivu.com/players/English/7726051-oceanwide-expeditions-new-ross-sea/
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FC Barcelona has organized a talk named Crossing Bridges, hosted by Aperture Foundation in New York. This talk was part of the promotional activities of the FCBARCELONA PHOTO AWARDS, which is the first one in its nature, initiated by a sports club and aiming at photographs that will best depict the positive values of sports for the society.
The Awards expect participation of artists who use photography as a vehicle for artistic expression, professional photographers, as well as photojournalists. Rather than professional sports photography, The Jury will prioritize the submissions that show sports as it is practiced in daily life everywhere in the world.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7994851-fcbarcelona-photo-awards-new-york/
