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Last December, nearly one-third of all car crash fatalities involved a drunk driver, according to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). Today, to help make our roads safer during the holiday season, the Television Bureau of Advertising (TVB) launched the 13th annual “Project Roadblock” initiative, in which local broadcast TV stations donate airtime to support NHTSA and the Ad Council’s “Buzzed Driving is Drunk Driving” PSA (public service advertising) campaign.
To help the campaign’s message reach those who could benefit most, the Ad Council is conducting a special push to TV stations in the 10 states that accounted for 53% of all alcohol-impaired driving fatalities in 2015: Texas, California, Florida, North Carolina, Georgia, Pennsylvania, Ohio, New York, Illinois, and South Carolina.
To view the multimedia release go to:
http://www.multivu.com/players/English/8003951-nhtsa-ad-council-tvb-anti-drunk-driving-psa/
InComm, a leading provider of integrated technology solutions to retailers at point-of-sale (POS), announced the availability of its SIM card and no-contract wireless plan bundled into one Bring Your Own Device (BYOD) Starter Kit package. The InComm BYOD program was recently named a winner in the Best Choice Retail Card category in the 2015 Paybefore Awards.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7410151-incomm-byod-starter-kit/
To coincide with Independence Day, the Ad Council, R/GA and an unprecedented group of brands launched “We Are America,” an extension of the iconic Love Has No Labels campaign, explaining that love for country is love for the people who make up this country. The new PSAs, featuring WWE Superstar John Cena, continue to further the campaign message of acceptance of all communities regardless of race, religion, gender, sexual orientation, age and ability. Love Has No Labels encourages audiences to recognize their implicit bias – biases that live in our subconscious – in order to promote inclusion. “We Are America” invites everyone to submit their photos to demonstrate the true diversity that makes up America. Upworthy, a 2015 campaign launch partner, shared “We Are America” on its social platforms and will be creating a series of videos launching in the coming months to help further the campaign message.
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Antoine’s – an icon and a standard bearer for traditional French Creole culinary traditions in America – will commemorate its 175th anniversary in 2015 with a year of special events, menus and celebrations inside the walls of its fabled French Quarter dining rooms, as well as in other markets around the country. The legendary New Orleans restaurant is the oldest continuously operating restaurant in America, the birthplace of Oysters Rockefeller, and remains owned by the same family that started it nearly two centuries ago. “Dinner at Antoine’s” is such an experience that those three words fittingly served as the title to a famous novel, and the restaurant’s namesake is considered “the father of Creole cooking.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7412051-new-orleans-restaurant-antoines/
https://www.youtube.com/watch?v=Gf2Xy9Cozto Mario Balotelli First Goal in Premier League 2014-2015 Season HD Mario Balotelli Liverpool First Goal in Premier League 2014 2015 Season Mario Balotelli Liverpool vs Tottenham Hotspur First Goal in Premier League 2014 2015 Season
Hyundai launched its first plug–in hybrid vehicle today at the North American International Auto Show in Detroit. The 2016 Hyundai Sonata Plug–in Hybrid Electric Vehicle (PHEV) is expected to travel up to 22 miles on electric power and can recharge in as little as two and a half hours with a Level 2 charger. Sonata Plug–in Hybrid will be built at the Asan, South Korea plant and will go on sale in select markets later this year.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7417751-hyundai-sonata-naias-2015/
Penfolds, Australia’s leading winemaker, is delighted to once again partner with GQ Magazine, the premier men’s magazine for style and culture, and launch the second annual joint search for the “Best Dressed Somm” of 2015. Until September 30, 2015, wine professionals employed in the U.S. and Canada as sommeliers, also referred to as “somms,” are encouraged to submit their most dapper photos on Instagram and Twitter using the hashtag #BestDressedSomm for a chance to win the coveted title of Penfolds and GQ’s Best Dressed Somm 2015.
“In top restaurants across North America, modern day sommeliers challenge traditional wine attitudes and rules and set new trends in wine and style,” said DLynn Proctor, Penfolds U.S. Winemaking Ambassador. “A somm’s personal style is about exploring and knowing how to choose, and as a fellow somm I’m excited to be part of Penfolds’ and GQ’s celebration of style as a component of the total wine experience.
To view the multimedia release go to:
http://www.multivu.com/players/English/7614451-penfolds-gq-best-dressed-somm/
Clayton, one of the largest home builders in America, is focused on providing affordable housing options that fit the needs and wants of millennials, who make up 35% of the company’s current customer base.
As a demographic, millennials also share different obstacles to obtaining homeownership than those who came before them. For instance, according to the Harvard Joint Center for Housing Studies (HJCHS), many first-time home buyers possess the household income to qualify for homeownership, but struggle to save money for a down payment due to lingering debts from student loans and other debts. This combined with a low supply of available, affordable houses and a high pool of active buyers is driving up prices and competition. As a result, more millennials are choosing to rent or live with their parents. According to the U.S. Census Bureau, the share of millennials in 2015, or adults born between 1982 and 2000, is over 25 percent of the population. At 87 million strong, millennials are the largest generation in history according to HJCHS.
To view the multimedia release go to:
https://www.multivu.com/players/English/8011659-clayton-affordable-housing-for-millennials/
Concur, the world’s leading provider of integrated travel and expense management solutions and services, today announced partnerships with Lyft and HotelTonight. These partnerships continue the company’s commitment to meet modern business travelers’ needs for on-demand services, while also providing finance and travel managers greater visibility and manageability for business expenses.
A 2015 survey of travel managers found that more than 50 percent say the booming on-demand and sharing economies are a top trend impacting travel programs. Supporting this observation, Concur saw a 7x increase in amount of spend by Concur customers expensing Lyft. Also, data from HotelTonight shows that more than 40 percent of people who book with the app have used it for business travel.
To view the multimedia news release visit
http://www.multivu.com/players/English/7203652-concur-lyft-hoteltonight-partnership/
Autism Speaks – the world’s leading autism science and advocacy organization – today joined the Ad Council and BBDO New York, the long-time volunteer agency for Autism Speaks, to announce the launch of a new series of public service advertisements (PSAs) designed to help parents recognize the early signs of autism and take immediate action. For the first time in the campaign’s history, the new PSAs feature an imaginative world, created using 3D and stop-motion animation, inspired by stories of real children with autism and told from the perspective of a child with autism. The PSAs are an extension of the award-winning “Learn the Signs” campaign, created by BBDO, which has helped significantly increase the percentage of parents who recognize the early warning signs of autism.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7674151-ad-council-autism-speaks-psa-s-2015/
