With more than 50 million kids heading back to school this fall, the National Center for Missing & Exploited Children® (NCMEC) and Honeywell (NYSE:HON) are urging parents, guardians and educators to start conversations about safety now. The KidSmartz™ program, a joint effort between NCMEC and Honeywell, is making those conversations easier with new animated videos to help elementary school students understand and remember the “Four Rules of Safety”
“A nine-year analysis by NCMEC of more than 9,000 attempted abductions revealed important patterns, including the fact that many attempts happen on the way to and from school,” said Linda Krieg, NCMEC acting CEO. “Safety is a year-round concern, but the analysis tells us that this time of year is a critical time to prepare our kids for potential dangers. KidSmartz equips teachers and parents with tools they need to help kids make smarter and safer decisions.”
NCMEC’s attempted abduction analysis revealed not only the tricks used by people trying to abduct kids but also the ways kids can get away. KidSmartz, which launched last year as part of more than ten years of partnership between NCMEC and Honeywell, uses classroom activities, role-playing, animated videos and a “Safety Dance” song and dance to teach children in grades K-5 the “Four Rules of Safety.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7616251-ncmec-honeywell-kidsmartz-back-to-school/
Smokey Bear, the icon featured in the longest running public service campaign in U.S. history, turns 70 years old this Saturday, August 9, 2014. Created in 1944 by the U.S. Forest Service, the National Association of State Foresters and the Ad Council-- Smokey Bear, along with his trademark, “Only You Can Prevent Wildfires,” --has helped reduce the number of acres burned annually by wildfires from 22 million in 1944 to an average of 6.7 million annually today.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7285651-ad-council-smokey-bear-celebrates-70th-birthday-prevent-wildfires/
In an effort to learn more about driver
inattention, one of the biggest killers on WA roads, RAC created the
world's first Attention Powered Car -- a car that goes when you're
paying attention and slows when you're not. On the final
leg of our road trip, we visited Narrogin in the Wheatbelt, which is
also often dubbed by emergency services as the 'accident belt'. Here,
single vehicle crashes with young drivers behind the wheel are
particularly high, so we wanted to see if inattention was part of the
problem. Our first driver, Shawn, took the Attention
Powered Car and few mates around town. Not surprisingly, his mates
proved to be a distraction, as well as thinking about his girlfriend
and sadly, friends lost on the road. Next up was Speedway Driver Coby.
She performed well on the open road, but had plenty inattention moments
to match. Perhaps most telling though, was her insight into the minds
of many drivers who even after being made aware of their limitations,
aren't likely to change behaviour. Check out the video to
see the Attention Powered Car on the road and how our drivers
performed. Plus, follow the journey, watch all webisodes from our
journey and keep up-to-date with what we have planned next by visiting
forthebetter.com.au
Did you use the plywood from your hurricane shutters to build a tree house or use your garage door brace to hold up the bird feeder? If so there’s a good chance your home may not be hurricane ready.
Being properly prepared is paramount during hurricane season. To learn more about how to protect yourself and your property, visit State Farm Learning Center. It can make a big difference to your safety, security and survival. Is your property hurricane ready?
To view the Multimedia News Release, go to http://www.multivu.com/players/English/65822-state-farm-severe-weather-disaster-preparedness/
Obwohl Toyota bei seinem RAV4 des Modelljahrgangs 2013 zumindest in der USA-Version - in den Bereichen Lenksäule und Fußraum das neue Modell nachgebessert hat, ist es beim von dem anerkannten amerikanischen Insurace Insitute für Highway Safety (IIHS) durchgeführten Frontalcrasch mit kleiner Überlappung durchgefallen. Mit dem Crash, bei dem mit einer Geschwindigkeit von 40 Meilen (64,37 km/h) 25 Prozent der Front auf eine Barriere treffen, werden die Auswirkungen eines Unfalls simuliert, bei dem zwei Fahrzeuge mit ihren Frontecken zusammenstoßen beziehungsweise das Auto auf einen Baum prallt. Ein sehr realistischer Test, den das Institut erst seit vergangenem Jahr zu seinen vier anderen Crashformen – moderate Überlappung der Front, Seite, Überschlag und Heck – hinzugefügt hat und inzwischen mit der „moderaten Überlappung“ zusammen als wichtigsten Test ansieht. Der – wegen der Nachbesserungen des Herstellers – extra verschoben, verlief nun alles andere als erfolgreich. Laut IIHS wurde die Karosserie-Struktur schwer beschädigt und drang teilweise in den Fußraum, so dass auch der linke Fuß des Fahrers – wenn es kein Dummy gewesen wäre – verletzt worden wäre. Darüber hinaus zeigte sich der Frontal-Airbag als „nutzlos“, da die Lenksäule durch den Aufprall nach rechts gebogen wurde und der Kopf des Dummys kaum geschützt wurde. Und obendrein arbeitete der Sicherheitsgurt nicht korrekt, so das Kopf und Oberkörper auf das Armaturenbrett prallten. Auch wenn der RAV4bei den anderen vier Crashtest überall mit der Note „Gut“ abgeschnitten hatte, gab es nur ein Urteil: Schlecht.
Toyo Tire U.S.A. Corp. has brought year-round versatility and winter-weather safety together in one with Toyo® Celsius®, the revolutionary new variable-conditions tire. Toyo Tires® created the new segment called “Variable-Conditions” in order to define the unique capabilities of this product.
Built for the varying road conditions that drivers may face, Celsius picks up where all-season tires fall short. It provides better ice and snow traction than a typical all-season tire, yet offers the convenience of year-round use and a 60,000-mile treadwear warranty*. For vehicle owners, this means year-round versatility plus winter-weather safety… all in one tire.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7569251-las-vegas-2015-sema-show-autotrader/
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Apple® and Samsung® smartphones transform from tech tools to fashion accessories with the latest innovation from OtterBox®, the No. 1-selling smartphone case in the United States.* Artful style and premium protection collide with Symmetry Series™, now available for the iPhone® 5/5s, iPhone 5c and GALAXY S® 4.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/66065-otterbox-symmetry-series-flashes-fashion-for-apple-samsung-phones
Supergoop!® announces its partnership with entrepreneur and international tennis sensation Maria Sharapova, welcoming her to the Supergoop! team as a co-owner with Founder and CEO Holly Thaggard. Supergoop! is the first and only multi-functional skincare line in prestige distribution with a foundation in UV protection and 100% dedication to sun safety. This partnership will be a vehicle for Supergoop! to spotlight the brand’s mission to elevate skin cancer awareness alongside the many skincare and beauty benefits attributed to applying UV protection every single day.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7190451-supergoop-partnership-tennis-maria-sharapova-sun-protection-skincare
A rite of passage for many families is packing up the car and heading to a relative’s house to celebrate the holidays. Whether you’re flying part of the way or driving the entire distance, keeping the kids quiet and entertained is paramount to a stress-free trip. Just as important as going over your safety check list is packing your children’s favorite snacks, as well as activity bag chock full of mini board games, coloring books and puzzles. Wearing comfy clothes and bringing cozy blankets can also make a long (and sometimes COLD!) trip much more comfortable.
Travel expert and self-defined “über-busy working mom,” Amy E. Goodman is a pro when it comes to traveling with her family. She is available for live interviews to share with your viewers how to put together a stress-free, relaxing winter getaway – whether to the relative’s or a much needed winter escape!
Nissan has created the world's biggest working Zorb, complete with a full-sized Note safely cushioned inside.
The giant inflatable ball, which measures six metres in diameter and more than 18 metres in circumference, was constructed to highlight Nissan's Safety Shield technology featured on the Nissan Note, its popular small family car.
Nicknamed the 'CarZorb', the colossal structure was successfully rolled down a course of steep hills in a two minute film released today.
To view the Multimedia News Release, go http://www.multivu.com/players/English/72762577-nissan-biggest-zorb-car-inside/
Things defying gravity and floating away into the sky, people flying and unimaginable objects gliding around have all fascinated us forever. Our television and films have routinely offered us computer-generated treats that seem astonishingly real. While theatre and Live entertainment slowly regains our attention, There is a need to have this same magic of flight recreated on stage. Live. There’s a need to have dancers perform in thin air, of cars ‘driving’ up the sides of buildings, of a superstar ‘flying’ onto the stage in front of our very eyes. And there is a crying need for doing all this with utmost safety.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400522-natura-aerial-rigging-flying-safe-and-effortless
