As part of National Teen Driver Safety Week, the National Highway Traffic Safety Administration and the Ad Council announced today their first national public service campaign designed to prevent underage drinking and driving. Following the success of iconic campaigns including “Friends Don’t Let Friends Drive Drunk” and “Buzzed Driving is Drunk Driving,” the new public service ads (PSAs) were unveiled this morning by Mark Rosekind, Administrator for the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), at the National Organizations for Youth Safety (NOYS) Teen Safe Driving Summit in Washington, DC.
“One teenage death from drinking and driving is too many,” said NHTSA Administrator Mark Rosekind. “Our goal with this campaign is to raise awareness among teenagers that drinking and driving is one of the worst mistakes they can ever make, with deadly consequences that can’t be undone.”
Motor vehicle crashes are the leading cause of death among teens in America, and almost half of teens killed in crashes are the drivers themselves. Despite a minimum legal drinking age of 21 in all 50 states, almost one-quarter of young drivers involved in fatal traffic crashes had alcohol in their systems according to data from NHTSA.
To view the multimedia release go to:
http://www.multivu.com/players/English/7662551-ad-council-ultimate-party-foul/
Last night Sandvik Coromant, a global leading supplier of cutting edge tools, tooling solutions and know-how to the metalworking industry, lit up the Chicago skyline with insightful images designed to spread the word about the profound impact data and technology has on the manufacturing industry and people’s daily lives. The display also included inspirational images depicting the future of digital manufacturing created by Samuel and Erika Flickinger, a brother and sister from Decatur, IL. The two students, who participated in STEM education “Dream It. Do It.” summer camps created by The Manufacturing Institute, literally helped ‘flip the switch’ on the light show and also each received a $1,000 check toward their future education.
“Our goal with this light show was to raise awareness about the amazing opportunities that the use of data is driving in the manufacturing industry and honor two very creative students,” said Sean Holt, President Sandvik Coromant Americas. “We are proud to help raise awareness about the present and future opportunities of digital manufacturing, including the skilled and high paying career options for future generations.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7833454-sandvik-coromant-manufacturing-technology-show/
Clayton, one of the largest home builders in America, is focused on providing affordable housing options that fit the needs and wants of millennials, who make up 35% of the company’s current customer base.
As a demographic, millennials also share different obstacles to obtaining homeownership than those who came before them. For instance, according to the Harvard Joint Center for Housing Studies (HJCHS), many first-time home buyers possess the household income to qualify for homeownership, but struggle to save money for a down payment due to lingering debts from student loans and other debts. This combined with a low supply of available, affordable houses and a high pool of active buyers is driving up prices and competition. As a result, more millennials are choosing to rent or live with their parents. According to the U.S. Census Bureau, the share of millennials in 2015, or adults born between 1982 and 2000, is over 25 percent of the population. At 87 million strong, millennials are the largest generation in history according to HJCHS.
To view the multimedia release go to:
https://www.multivu.com/players/English/8011659-clayton-affordable-housing-for-millennials/
Volvo Cars presents a unique, complete system solution that makes it possible to integrate self-driving cars into real traffic – with ordinary people in the driver’s seat.
“We are entering uncharted territory in the field of autonomous driving,” says Dr Peter Mertens, Senior Vice President Research and Development of Volvo Car Group. “Taking the exciting step to a public pilot, with the ambition to enable ordinary people to sit behind the wheel in normal traffic on public roads, has never been done before.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7443851-volvo-first-self-driving-car-system/
Express Scripts clinical innovations saved its clients $45 billion in 2018 and delivered a 25-year record low drug trend of just 0.4 percent across employer-sponsored plans, according to data released today in its annual Drug Trend Report, an authoritative analysis of drug spending in the U.S.
Express Scripts’ solutions for driving lower drug prices and fostering the use of lower-net-cost treatments are making medication more accessible for beneficiaries. Unit drug costs decreased in 2018 for employer-sponsored and Medicare plans, while utilization of medications rose.
To view the multimedia release go to:
https://www.multivu.com/players/English/8478051-express-scripts-2018-drug-trend-report/
Last December, nearly one-third of all car crash fatalities involved a drunk driver, according to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). Today, to help make our roads safer during the holiday season, the Television Bureau of Advertising (TVB) launched the 13th annual “Project Roadblock” initiative, in which local broadcast TV stations donate airtime to support NHTSA and the Ad Council’s “Buzzed Driving is Drunk Driving” PSA (public service advertising) campaign.
To help the campaign’s message reach those who could benefit most, the Ad Council is conducting a special push to TV stations in the 10 states that accounted for 53% of all alcohol-impaired driving fatalities in 2015: Texas, California, Florida, North Carolina, Georgia, Pennsylvania, Ohio, New York, Illinois, and South Carolina.
To view the multimedia release go to:
http://www.multivu.com/players/English/8003951-nhtsa-ad-council-tvb-anti-drunk-driving-psa/
China's leading automobile manufacturer GAC Motor has released the first concept car EnLight on November 18 at the 14th China (Guangzhou) International Automobile Exhibition, marking a new milestone in the company’s continuous path of innovation.
EnLight is an unprecedented smart electric supercar that applies the latest cutting-edge technologies, most futuristic design concepts and natural driving experience. The slim bodied supercar with butterfly wing doors has both the autonomous and manual driving modes while achieving four-wheel independent drive with the in-wheel motors.
“EnLight is a forward-thinking concept car representing the highest level of GAC Motor’s independent research and development as well as our unparalleled technological capabilities, which will also provide GAC Motor strong confidence and support to seek advanced development in the direction of reaching the top of the auto industry through innovation and creativity,” said Zeng Qinghong, president of GAC Motor.
To view the multimedia release go to:
http://www.multivu.com/players/English/7994651-gac-motor-smart-electric-concept-supercar/
The Toyota Prius v is the only midsize car out of 31 evaluated to earn a good rating in the Insurance Institute for Highway Safety’s first-ever headlight ratings.
The best available headlights on 11 cars earn an acceptable rating, while nine only reach a marginal rating. Ten of the vehicles can’t be purchased with anything other than poor-rated headlights.
A vehicle’s price tag is no guarantee of decent headlights. Many of the poor-rated headlights belong to luxury vehicles.
The ability to see the road ahead, along with any pedestrians, bicyclists or obstacles, is an obvious essential for drivers. However, government standards for headlights, based on laboratory tests, allow huge variation in the amount of illumination that headlights provide in actual on-road driving. With about half of traffic deaths occurring either in the dark or in dawn or dusk conditions, improved headlights have the potential to bring about substantial reductions in fatalities.
There's something about the road trip that really speaks to many Americans. It gives them the freedom to travel the country's highways and back roads to explore new places and familiar destinations. It allows them to taste local food and experience local culture–on their own timeline. And it's a cost-conscious way to have a truly memorable vacation.
It's only natural, then, that many people think road trips are the best way to travel. A brand-new survey from AARP Travel (http://travel.aarp.org), a valuable resource for America's 76 million baby boomers who spend over $120 billion annually in leisure travel, finds that more than 7 in 10 people 45-plus say that road trips are their favorite way to travel.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7488431-aarp-travel/
Volvo Cars is looking ahead to when its drivers can sit back and enjoy free time in their car on the daily commute.
At the 2016 Consumer Electronics Show (CES) Volvo revealed that it is developing intelligent, high bandwidth, streaming capabilities with its technology partner, Ericsson, that will ensure drivers and passengers get the most out of their time travelling in an autonomous Volvo.
“We recently unveiled our design vision for fully autonomous cars with Concept 26. Now we are actively working on future solutions to deliver the best user experience in fully autonomous mode. Imagine a highway full of autonomous cars with their occupants sitting back watching their favourite TV shows in high definition. This new way of commuting will demand new technology, and a much broader bandwidth to ensure a smooth and enjoyable experience,” said Anders Tylman General Manager Volvo Monitoring & Concept Center at Volvo Car Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7717751-volvo-ericsson-intelligent-media-streaming/
Not a single small SUV out of 21 tested earns a good rating in the Insurance Institute for Highway Safety’s headlight evaluations, and only four are available with acceptable-rated headlights.
Among the 21 vehicles, there are 47 different headlight combinations available. More than two-thirds of them are rated poor, making this group of vehicles even more deficient when it comes to lighting than the midsize cars that were the first to be rated earlier this year.
Headlight performance in today’s vehicles varies widely. Government standards are based on laboratory tests, which don’t accurately gauge performance in real-world driving. The issue merits attention because about half of traffic deaths occur either in the dark or around dawn or dusk.
As with midsize cars, the IIHS evaluations of small SUVs showed that a vehicle’s price tag doesn’t correspond to the quality of headlights. More modern lighting types, including high-intensity discharge (HID) and LED lamps, and curve-adaptive systems, which swivel in the direction of steering, also are no guarantee of good performance.
