A new survey commissioned by Mucinex, the number one over-the-counter brand* in America, reveals that more than 158 million Americans (63 percent of the adult population) would try to hide being sick so they wouldn’t have FOMO (fear of missing out) on doing things they wanted to do. However, more than 206 million Americans (82 percent of those surveyed) would agree that when they see people out and about when they are sick, they wish those battling cold and flu symptoms stayed home instead. While this time of year is full of fun autumn activities and outings with family and friends, it’s also the beginning of cold and flu season, and the last thing people want to do is stay at home and battle a swarm of sick symptoms.
The exciting finale of a unique collaboration between GREY GOOSE Le Melon® flavored vodka and renowned artist Kehinde Wiley will culminate in a series of events during Miami’s popular art fair next month. For the first time, the “Modern Kings of Culture” portraits depicting Spike Lee, Swizz Beatz and Carmelo Anthony will be publicly displayed before being auctioned off for charity in collaboration with Sotheby’s. Fans of GREY GOOSE vodka, Wiley and the ‘modern kings’ from across the country will have the chance to view the works and bid in advance online at Paddle8 before the official charity auction event on December 4. Bidding is available at paddle8.com/auctions/modernkings beginning today.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7381051-grey-goose-vodka-auction-original-works-artist-kehinde-wiley-miami-art-fair/
SMIRNOFF has announced a new extension of its “Equalizing Music” global campaign through a new partnership with Spotify that promotes equality for women musicians around the world.
According to Spotify data, none of the top 10 most-streamed tracks were performed by women artists or bands in 2017. To help make a difference in the music industry, the makers of SMIRNOFF have teamed up with Spotify to increase representation of women in music by allowing consumers to impact their own listening habits through an industry-first application programming interface (API), dubbed the Smirnoff Equalizer.
To view the multimedia release go to:
https://www.multivu.com/players/English/8279551-smirnoff-equalizer-spotify-music-womens-day/
What could an 87-year-young great-grandmother, a deaf dance instructor, and the Smirnoff ICE™ brand have in common?
They are determined to showcase how the world can become more inclusive through the platforms of dance and music with the launch of its Smirnoff ICE Electric Flavors line and the ‘Keep It Moving’ campaign.
Stemming from festival insights that adult music fans often have to choose between the dance floor and a beverage, Smirnoff ICE introduces its new line of flavored malt beverages (FMB) Smirnoff ICE Electric Flavors meant for fun, high-energy occasions. This new beverage option is non-carbonated so it will not weigh consumers down and packaged in a re-sealable plastic bottle so that consumers won’t have to make the choice between flavor and fun.
To launch the product, Smirnoff ICE has created the Keep it Moving campaign that shines a light on two inspirational movers: 87-year-old Instagram sensation and festival lover, Baddie Winkle (@baddiewinkle), and London-based deaf dance instructor, Chris Fonseca.
To view the multimedia release go to:
http://www.multivu.com/players/English/7811151-smirnoff-ice-keep-it-moving-campaign/
Today, Absolut Vodka® celebrates its latest global campaign – Create a Better Tomorrow, Tonight – with the launch of The Open Mic Project. This collaborative initiative, designed in partnership with singer songwriter and actress Rita Ora, provides a platform for amplifying, and uniting, voices across the nation to refresh the talk. As a brand known for collaborating with creative forces big and small – from artists to musicians to mixologists – The Open Mic Project aligns to Absolut’s larger mission of using creativity as a force for positive change and inspiring action.
For nearly 40 years, Absolut has used nightlife, quality cocktails and creative collaborations to break down traditional barriers and forge unique connections. Now, with The Open Mic Project, Absolut is fusing these platforms together to spark a much-needed change in today’s conversation, by giving all people – regardless of background, belief or border – a voice.
To view the multimedia release go to:
https://www.multivu.com/players/English/8197551-absolut-vodka-launches-the-open-mic-project/
GREY GOOSE vodka announces the introduction of a groundbreaking new spirit - GREY GOOSE VX (Vodka Exceptionnelle) -- in the US market. An exclusive edition of GREY GOOSE inspired by the spirit making traditions of its creator and Maître de Chai François Thibault, VX is masterfully finished with a hint of precious Cognac, resulting in a discerning new spirit that delivers an exceptional new taste experience to luxury spirit connoisseurs.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7296851-grey-goose-vodka-presents-vx-new-spirit-cognac-heritage-francois-thibault/
At the heart of Ketel One Vodka lies one family’s unwavering passion for crafting the world’s finest spirits. Inspired by over 325 years of distilling expertise, the Nolet family brings old-world pot still craft and modern distilling techniques together in one flawless process. From Joannes to Jacobus to Carolus Sr., creator of Ketel One Vodka, to Carolus Jr. and Bob Nolet today, each of the 11 generations of Nolet family distillers is tasked with upholding a legacy of distilling excellence. Some may consider the Nolets a little obsessive, but those individuals just don’t understand. Everything must be done with meticulous attention to detail, because the family name is riding on every bottle of Ketel One Vodka.
“We take our work very seriously, not ourselves,” said Carl Nolet Jr., 11th Generation Nolet Family Distillery. “The stories we tell are all true and based on family events, beliefs and the pressure of upholding 11 generations of legacy for generations to come.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7975151-ketel-one-vodka
New Amsterdam® Vodka is teaming up with talented street artists across the country to launch the “It’s Your Town” Street Art event series– an eight-city tour showcasing original works by local artists that celebrate the vibrant culture and people who make each city come alive. Each artist will draw inspiration from their city surroundings to create eight original pieces of work. The crown jewel of each exhibition will be a larger-than-life outdoor mural for the entire city to enjoy.
The final collection of “It’s Your Town” artwork will feature pieces from all eight artists, creating an opportunity for fans across the country to recognize and celebrate the individual culture that makes their cities unique.
To view the multimedia release go to:
http://www.multivu.com/players/English/7808951-new-amsterdam-vodka-its-your-town/
Three Olives®, the original premium flavored vodka brand made with vodka imported from England, introduces “Find Otherness,” a new campaign celebrating those who believe a playful spirit of eccentricity makes life more exciting. “Find Otherness” launches today across video, native and social platforms with a 30-second spot and five vignettes highlighting the stories of individuals who embrace new perspectives and cast boring to the wind. The campaign will continue throughout the year with new partnerships, events and product offerings.
Three Olives collaborated with the duo behind Van Orton Design, whose signature kaleidoscopic, neon-colored aesthetic brings “Find Otherness” to life in the perspective-shifting new creative. The duo is featured in the first vignette, entitled “Find Inspiration,” and can be viewed at www.threeolives.com. The Van Orton brothers never reveal their faces in public, so the two-minute video is filmed from their perspective, singularly capturing what they see that brings inspiration to their art.
To view the multimedia release go to:
http://www.multivu.com/players/English/8073751-three-olives-vodka-find-otherness/
