The swell of the wave you’ve been waiting for just before it breaks. The thrill of exploring uncharted territory. The energy of whipping wind catching your sail. Nautica Aqua Rush embodies the spirit of nautical adventure—the anticipation, exhilaration and triumph that comes with taking to the high seas and going full speed ahead.
Nautica’s latest fragrance for him, Aqua Rush, captures the nautical heritage of the iconic brand, immersing the wearer in the exhilarating experience of braving the waves. Bold, masculine and powerful, the fragrance evokes the steadfast character of the classic seafarer. At once spicy and fresh, crisp and woody, Aqua Rush epitomizes what it means to be a man without limits.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53875-coty-nautica-aqua-rush-fragrance
In a multimedia marketing campaign that launches today, Pepsi MAX boldly invites American consumers to taste for themselves that when it comes to maximum taste and zero calories, Pepsi MAX conquers the competition. That’s the message in a remake of the iconic “Diner” commercial that aired during Super Bowl XXIX, where two soda delivery truck drivers go head-to-head over a can of the best tasting cola on the market. In the 2010 version, the truckers are back; and they both want the zero calories and maximum taste that only Pepsi MAX can deliver.
In partnership with the National Parks Conservation Association, Arrowhead® Brand Mountain Spring Water held the first jointly supported, volunteer-based restoration project at the iconic Joshua Tree National Park to help revitalize and restore the park, leading up to its 75th Anniversary. Breaking ground on Saturday, October 23, Arrowhead Mountain Spring Water representatives teamed-up with park officials and community volunteers to restore two highly travelled areas of the park – the Hidden Valley Trailhead and trails leading out to the popular rock climbing area, Houser Buttress. Once a refuge for cattle rustlers and mountain lions, Hidden Valley is one of the park’s most popular rock climbing, picnicking and hiking destinations that was in critical need of conservation and restoration work.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/nestlewaters/46276/
Cathay Che is a New York based travel writer who has blazed her way through about 50 countries (so far). She is also the author of the book, Deborah Harry: Platinum Blonde, the only authorized biography of the iconic Blondie frontwoman. She was a contributing editor at Time Out New York from 1995-2004, and is now a contributing editor at LEXUS magazine. She has been happily contributing her uncensored travel blog, TRAVEL JUNKIE: Addicted to a Taste of Strange, to MOLI.com for sixteen months. She has also written for concierge.com, DailyCandy.com, Brides, forbestraveler.com, Everyday With Rachel Ray, Budget Travel, Mens Journal, Details, Interview, InStyle, The New York Post travel section, The Honolulu Advertiser, men.style.com, and Glamour. As a performance artist, Che has appeared in New York at The Kitchen, PS 122, Dixon Place, WOW Cafe, Exit Art and The Public Theater. Her first media-related job was as the on-air movie reviewer for the cable TV show, Party Talk, from 1993-1996. Courtesy of cathayche on MOLI.com.
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Sydney has been transformed tonight into a colourful canvas of light with the launch of the third annual Vivid Sydney festival – the largest celebration of light, music and ideas in the Southern Hemisphere, from the 27 May – 13 June 2011.
Over 40 light installations were illuminated to mark the start of the festival including the amazing lighting of the iconic Sydney Opera House sails created by French design team SUPERBIEN.
To view Multimedia News Release, go to http://www.multivu.com/players/English/50345-Vivid-Sydney-2011/
In a bold move, head & shoulders® announced today that they are taking out a $1 million dollar insurance policy on Pittsburgh Steelers safety Troy Polamalu’s trademark hair. As a second year spokesperson for the brand, head & shoulders recognizes the value of Troy’s extremely full and thick Samoan locks, so together with Watkins Syndicate at Lloyd’s of London, the world’s leading insurance agency, they’ve created the first ever insurance policy to protect his iconic mane for the entire NFL season.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/headandshoulders/45137/
Two leading golfers, who won Ballantine's Tournaments almost 50 years apart, met at the iconic Wentworth Golf Club to put modern-day golf clubs to the test against equipment first used half a century ago, highlighting the evolution of the game.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/ballantines/40784/
Sleek, innovative and exceptionally efficient: the Saab PhoeniX concept car showcases design features and technologies which will shape the next generation of cars from Saab.
Based on new architecture which will empower the next Saab 9-3 model, the PhoeniX introduces ‘aeromotional’ design: a visual evocation of the aerodynamic design principles and passion for innovation that inspired the creators of Saab’s first car, the iconic Ursaab.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/saab/49582/
The Annenberg Space for Photography is offering additional programming to enrich the BEAUTY CULTURE exhibit including digital films, which expand on the themes of the exhibit; the BEAUTY CULTURE Digital Salon, where guests can experiment with virtual makeovers; and the IRIS Nights lecture series, presenting top fashion, beauty and pop culture photographers and editors.
BEAUTY CULTURE is a photographic exploration of how feminine beauty is defined, challenged and revered in modern society. The exhibit features works from iconic photographers such as Albert Watson, Bert Stern, Herb Ritts, Man Ray, Jean-Paul Goude, ORLAN, Guy Bourdin, Horst, Melvin Sokolsky, Ellen von Unwerth, Lillian Bassman, Matthew Rolston, Philippe Halsman, Lauren Greenfield, Susan Anderson, Tyen and Carrie May Weems. BEAUTY CULTURE encourages a social dialogue about the allure and mystique of the pursuit of female beauty, as well as the cult-like glorification and multi-billion dollar industries that surround it.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/annenberg/50353/
Starting Tuesday, an All-Star cast of baseball greats and current players will hit television screens nationwide as they appear in the first of two new spots from zero calorie Pepsi MAX, which takes a fun spin on the iconic baseball film
Pleated, pierced and crimped together just so, here comes the planet’s newest diva: Miss Illy, famed Barneys New York creative director Simon Doonan’s singular vision in illy espresso tins and foil, debuted November 16 in the Barneys New York holiday windows. Fresh and full-bodied as the primo Arabica she once so lovingly nurtured (her parts all fashionably recycled), Ms. Illy is the can’t-miss vixen centerpiece of the iconic retailer’s Madison Avenue flagship windows, themed “Have a Foodie Holiday” for 2010.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/illycaffe/46980/
