With the introduction of Abbott's iDesign Dx system, U.S. ophthalmologists now have a diagnostic tool that can capture five optical measurements in one three-second scan to determine the patient's visual abnormalities. This highly advanced diagnostic tool measures the internal optics and surface of the eye more precisely than conventional methods, allowing doctors to fully evaluate imperfections that result in poor vision. Obtaining these measurements in one three-second scan enables ophthalmologists to screen patients more efficiently to determine if they are eligible for LASIK or other refractive surgery and to assist in diagnosis of other conditions.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64467-abbott-idesign-dx-system-available-for-opthalmologists-and-patients
Just 70 years ago the fate of the world hung by a thread. America was fighting a two-front war against Nazi Germany and Imperial Japan. Titanic battles, on a scale never seen before or since, blazed across two vast oceans and three huge continents. Our fear was great. Our anxiety real. Our victory was far from certain. If we won, we would preserve our freedom.
Now the story of that struggle unfolds inside the new Campaigns of Courage: European and Pacific Theaters pavilion opening December 13, 2014 at The National WWII Museum in New Orleans. Assembled for the first time in one space is the epic story of America’s citizen soldiers on the battlefields. Visitors will discover how the war that changed the world was fought and won through the words and deeds of the participants themselves – those called the Greatest Generation.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7399151-national-wwii-museum-newest-exhibit-campaigns-of-courage-european-and-pacific-theaters/
The modern beauty landscape is changing. After years of looking to preeminent stylists for trustworthy product recommendations and trendsetting style tips, today’s women are turning to additional sources for advice: real women. From bloggers and vloggers to Instagram stars, these “real women” are relatable for young viewers and resonate with fans who realize that looking “red carpet ready” every day isn’t always realistic. Now, the trailblazers at John Frieda® Hair Care are leading the charge by naming vlogger Blair Fowler to the brand’s House of Experts where she will join the likes of celebrity stylists such as Harry Josh.
“This year, we’re launching innovative in-shower colour products never before seen in the market, so it only makes sense to add a real beauty enthusiast to our team,” explains Heather Warnke from Kao USA, Inc. “Blair has been a pioneer expert in the beauty space and has a unique voice speaking to and relating with women. Now, she’ll be able to provide them with first-hand insight into how she uses our products and incorporates them into her routines. With her immense following as a trusted beauty expert, she will serve as an incredible, fresh voice for the brand.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7786251-john-frieda-hair-blair-fowler/
Jockey International, Inc. announces a new marketing campaign under the platform “Supporting Greatness” which features historical greats Babe Ruth, Buzz Aldrin and George Patton. The iconic underwear brand tapped its rich history of superior products and high-profile fans to showcase the legacy of great men who were supported by Jockey during their remarkable careers.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7299651-jockey-unveils-new-men-s-marketing-campaign-supporting-greatness-ruth-aldrin-patton/
Hennessy V.S, the world’s #1 Cognac, announces the launch of The Piccards, the fourth installment of the brand’s award-winning Wild Rabbit advertising campaign. The effort centers on the theme of pushing the limits of potential and is set to roll out across digital and broadcast platforms starting this month. The new creative continues to bring to life the spirit of Hennessy’s ‘Never stop. Never settle.’ mantra, this time through the remarkable true story of the Piccards, a pioneering family of explorers whose relentless pursuits pushed the limits of potential and made history.
Breaking barriers and records is what the Piccard family has been good at for generations: in 1931, Auguste Piccard became the first man to touch the edge of space – taking flight in a pressurized capsule and balloon to reach the stratosphere. Three decades later, his son Jacques went the other direction and modified his invention to become the first man to reach the furthest depths of the ocean.
To view the multimedia release go to:
http://www.multivu.com/players/English/7813051-hennessy-the-piccards-wild-rabbit/
For the busy, urban pet owner, it can sometimes be difficult to provide the structure, time and care pets need to thrive. Since city-dwelling pet owners face different challenges than their suburban counterparts, PetSafe® brand has compiled a line of products that cater to downtown dogs, cats and their owners. The line includes products designed to help urban pet owners automatically feed their pet on time, create safe zones in small living areas, improve morning walks and please neighbors with less barking.
“Pets bring so much joy to our lives, but caring for a pet while living in a smaller, urban space can be somewhat tricky, especially if you’re lacking some of the amenities that are more common among suburban living,” said Willie Wallace, CEO of Radio Systems® Corporation, makers of PetSafe branded product. “With so many products available on the market today, it’s difficult to determine which best suit your lifestyle and needs. Our goal is to simplify the pet ownership process by compiling a go-to resource of the top products for downtown living.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7827753-petsafe-urban-pet-owners/
Jewelry Television® (JTV), the only shopping network focused exclusively on the sale of fine jewelry and gemstones, announced the launch of its national Let It Glow holiday campaign. The promotion features JTV's 2015 holiday collection, gift giving ideas and the chance to win a romantic Alaskan cruise getaway for two.
JTV's Let It Glow campaign runs now through Dec. 25, with special event pricing on some of the season's hottest jewelry trends including negative space rings, gemstone brooches, statement necklaces and more. Check out more details in the gift guide.
To view the multimedia release go to:
http://www.multivu.com/players/English/7372631-jewelry-television/
Calling all make-up artists, bloggers and vloggers! Rimmel London wants to discover your coolest, most cutting-edge #LondonLook for a chance to be the next big name in beauty.
The fashion-forward make-up brand is launching a global search to find the freshest new faces in beauty vlogging: The London Look International Contest With Rita Ora. Hosted by celebrated singer-songwriter and Rimmel ambassador Rita Ora, this worldwide hunt is set to unearth amazing beauty talents and help propel them to stardom. The most exciting and gifted could find far-reaching fame as a Rimmel online advocate, taking the London Look to every corner of the earth.
From 21st December 2015, Rimmel London is inviting make-up addicts everywhere to reveal their vibrant personalities and make-up skills by creating their own London Look via video or picture. Entrants could win a once-in-a-lifetime experience - the opportunity to jet to London to meet Rita Ora and work with her team of Rimmel London experts in the YouTube Space, a state-of-the-art video production studio. Winners will use the latest YouTube technology to film the ultimate beauty tutorial. And if they impress Rimmel, they could become a global Rimmel ambassador, continually creating new online content for the brand. Celebrity status beckons!
To view the multimedia release go to:
http://www.multivu.com/players/English/7710251-rimmel-london-look-contest-rita-ora/
Amidst the roaring throttles of racing bikes and the throng of motorbike enthusiasts on a bike pilgrimage, a towering structure managed to pump up the already-high adrenaline quotient of the Bike Festival of India 2014 at the Buddh International Circuit, Greater Noida, UP.
The structure, the Natura Adventure Challenge Tower, or the N-ACT, is India’s first Portable and Modular Adventure Activity Tower. A patent-pending innovation from Natura, India’s first and only professional riggers, the ACT allows people to enjoy multiple high-impact adventure activity within a very limited space, both outdoors as well as indoors.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72762581-natura-first-of-kind-act-bike/
Astronaut Says ALSEP Equipment Not 1/6 Gravity- is As Heavy As it Was At Cape Canaveral Space Training Center.
In being on the Moon, any weight of people and objects would be 1/6 of the gravity, than they are on Earth. Astronaut Jack in carrying the ALSEP experimental equipment before setting it up in the Fake Moon Bay, says that the equipment weighs almost as much as it did in the Cape Canaveral Space Training Center. The Cape is where the Astronauts did practice runs in setting up their ALSEP experiment equipment, the exact same equipment in specifications & weight that they used supposedly on the Moon.
This video as you hear & see it, is located for download at NASA site:
http://history.nasa.gov/alsj/a17/video17.html
Apollo 17 Video Library
Flag Deployment and ALSEP Off-Load
Journal Text: 118:55:22
ALL NASA FOOTAGE USED IN THIS FILM IS PUBLIC DOMAIN. THE USE OF ANY COPYRIGHTED MATERIAL IS USED UNDER THE GUIDELINES OF "FAIR USE" IN TITLE 17 § 107 OF THE UNITED STATES CODE. SUCH MATERIAL REMAINS THE COPYRIGHT OF THE ORIGINAL HOLDER AND IS USED HERE FOR THE PURPOSES OF EDUCATION, COMPARISON, AND CRITICISM ONLY. NO INFRINGEMENT OF COPYRIGHT IS INTENDED.
The Smithsonian's National Museum of American History will open a unique hands-on learning space, the Patrick F. Taylor Foundation Object Project, July 1. Made possible by philanthropist Phyllis Taylor, the 4,000-square-foot space in the museum's new Innovation Wing will focus on “everyday things that changed everything.”
Anchored by an array of individual cases–some overhead, others with visitor-activated sound, light and motion effects–“Object Project” will invite visitors to interact with approximately 250 objects within the 9-by-40-foot sculpture that forms the learning space. The space is divided into four sections: Bicycles, Refrigerators, Ready-to-Wear Clothes and Household Hits, which includes a customized interactive version of “The Price Is Right” game show format licensed from FremantleMedia North America Inc.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7433931-national-museum-of-american-history/
Als 1988 Audi den ersten A8 vorstellte überwogen die Stimmen der Skeptiker – das kann doch gar kein Erfolg werden. Als die Ingolstädter 1994 mit der zweiten Generation erstmals in der Großserie die selbsttragende Aluminiumkarosserie einführten, mokierte sich teilweise der Wettbewerb – das ginge gar nicht, das sei viel zu teuer und nach Unfällen würden die Reparaturkosten immens sein. Nun man irrte sich. Nach anfänglichen Akzeptanz-Schwierigkeiten mauserte sich das Audi-Flaggschiff zum Erfolgsmodell. Die jetzt gründlich überarbeitete vierte Generation, die im November beim Händler steht, soll dies möglichst noch toppen. Der Einstiegspreis beträgt 75.400 Euro. Mit 5,14 Meter Länge, 2,99 Meter Radstand, 1,95 Meter Breite und 1,46 Meter Höhe ist der A8 in seinen Abmessungen gleich geblieben; beim A8 L kommen in Radstand und Länge je 13 Zentimeter dazu. Beibehalten wurde natürlich auch der Leichtbau. Die Karosserie besteht nahezu komplett aus Aluminium und wiegt – in der Audi Space Frame-Bauweise konzipiert – lediglich 231 Kilo und auch das Gesamtgewicht des A8 3.0 TFSI stellt mit 1.830 Kilo einen Bestwert unter den Wettbewerbern mit Allradantrieb dar. Darüber hinaus gibt es noch zahlreiche optionale Assistenzsysteme, die das Fahren im A8 noch souveräner machen. Die adaptive cruise control mit Stop&Go-Funktion ist mit einer Ausbaustufe des serienmäßigen Sicherheitssystems Audi pre sense basic gekoppelt, das Gleiche gilt für den Audi side assist. Neu im A8 sind der Audi active lane assist, der die Lenkungsrichtung gegebenenfalls leicht korrigiert, und der Parkassistent mit Umgebungsanzeige, der die Lenkarbeit beim Parken übernimmt. Das ebenfalls neue Head-up-Display projiziert wichtige Informationen im Sichtbereich des Fahrers auf die Windschutzscheibe und der Nachtsichtassistent kann neben Fußgängern jetzt auch größere Wildtiere erkennen.Da bleiben also kaum noch Wünsche offen – allerdings bewegt man sich dann in Preis-Regionen von weit über 100.000 Euro. Muss man ja nicht alles haben. Für die Ingolstädter ist ein derartiges Angebot aber wichtig, um die Ansprüche betuchter Käufer zum Beispiel im Nahen Osten oder in China erfüllen zu können.
