It’s said that the Ford Mustang has starred in more movies than any other car. Now GTB – Ford’s creative agency – have created a real on-screen first for the legendary marque. To celebrate the iconic driving film C’etait un rendez-vous, GTB worked with Claude Lelouch to recreate his iconic original film, in 360 VR.
Lelouch said of the remake: ‘C’etait un rendez-vous was a first in 1976, nobody had ever filmed an urban drive like it. So I was thrilled by the prospect of recreating this high-octane short using the very latest technology: making it even more immersive.’
Says Chief Creative Julian Watt, “The original 1976 movie captured an audacious eight-minute drive through Paris in the early hours of the morning. It was thrilling and ground breaking. Our idea was to maintain that essential experience, but bring the cinematic thrill of VR and the driving experience of Ford Mustang.”
To view the multimedia release go to:
https://www.multivu.com/players/uk/8045851-claude-lelouch-film-360-vr-ford-mustang/
Renault ZOE is the first car to be designed as an all-electric model. A city car ideal for everyday use, it boasts the latest technology. Renault ZOE ships with six world firsts, designed to make it an easy-to-drive connected car with significant range. Revealed at the Geneva Motor Show in 2012, Renault ZOE will be available in three versions (Life, Zen and Intens) at end-2012.
Driving Renault ZOE is a new and enjoyable automotive experience. The wound rotor synchronous electric motor develops 65 kW with maximum torque of 220 Nm delivered instantly. ZOE combines strong acceleration and pick-up from the lowest engine speeds with a range of 210 km over an NEDC cycle.
// Renault ZOE est la première voiture conçue pour être 100 % électrique et idéale pour les usages quotidiens. Cette citadine intègre la technologie la plus avancée à travers six premières mondiales au service de la simplicité d'utilisation, de l'autonomie et de la connectivité. Révélée au salon de Genève 2012, Renault ZOE sera commercialisée dans trois versions différentes (Life, Zen et Intens) fin 2012.
Conduire Renault ZOE est une nouvelle expérience automobile, source de plaisirs. Le moteur électrique synchrone à rotor bobiné d'une puissance de 65 kW délivre instantanément un couple maximum de 220 Nm. Les accélérations et les reprises sont franches dès les bas régimes. Elle affiche par ailleurs, une autonomie de 210 km en cycle NEDC.
The summer season is the busiest time of year on America’s highways and back roads. With young drivers accounting for 6 percent (12.6 million) of the total number of licensed drivers on the road this summer, MINI believes there is no better time than now to teach the importance of safe and non-distracted driving.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7250451-mini-usa-safe-motoring-tips-summer-driving-season/
Are electric cars really the future? Tesla is innovating not only the electric vehicle, but the way we think about energy. They're working to revolutionize the automotive industry and reduce the country's reliance on fossil fuels.
In this episode, THNKR talks to Pamela Fletcher, Executive Chief Engineer for Electrified Vehicles at GM, Jerome Guillen, Model S Director at Tesla, and Franz von Holzhausen, Chief Designer at Tesla.
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As 2015 starts to wind down, Americans are already starting to make travel plans for 2016. But what are Americans–particularly Baby Boomers–looking for in their 2016 vacations?
A new survey released today from AARP Travel (http://travel.aarp.org), a valuable resource for America's 76 million Baby Boomers who spend over $120 billion annually in leisure travel, provides some great insight into how Americans want to get away in 2016, from desired destinations to lodging options to favorite trip planning tools.
“The vast majority of Baby Boomers are planning to drive, fly or set sail on leisure trips in 2016, with an average of 4 or 5 trips already in the works,” said Stephanie Miles, VP, Products & Platforms, AARP. “Boomers make up a large segment of the traveling public, and so it's particularly important for the travel industry to be aware of what Boomers are looking for in their vacations going into 2016. This new survey finds that their travel desires often differ greatly from younger travelers.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7488431-aarp-travel/
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The Allstate Foundation and singer Austin Mahone are challenging teens to #GetThereSafe during Global Youth Traffic Safety Month this May and throughout the summer, the deadliest season for young drivers on the road. Starting today through August 8, teens across the country will have a chance to show where and how they get there safely by entering the #GetThereSafe Challenge. The winning high school will be determined by a random drawing and will receive a meet and greet with Austin in the fall.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7136251-allstate-foundation-austin-mahone-teen-safe-driving-psa
Primrose Schools, a national preschool franchise company, is on track to experience its seventh consecutive year of real estate growth by opening a record 34 new schools in 2017. With 135 schools currently in its development pipeline, the high-quality early education and care provider shows no signs of slowing down. The tremendous growth and plans for expansion are propelled with an honorable recognition that kicked off the year. Primrose was named the #1 child care franchise company by Entrepreneur in its 2017 “Franchise 500” list.
“Nationwide demand for high-quality child care combined with the unparalleled early learning experience we provide children and families is driving our rapid growth and expansion,” said Bill Pierquet, senior vice president of school development for Primrose Schools. “With this growth comes the need for real estate that will meet our requirements and, more importantly, the needs of the families we serve.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8014452-primrose-schools-real-estate/
What if there were a way to prevent a leading cause of childhood death, but three out of four of us were doing it wrong? The startling truth is that a car seat can dramatically reduce childhood death and injury from motor vehicle crashes, but 75 percent are installed incorrectly.1
With Child Passenger Safety Week upon us, the good news is that community-based programs are making a difference. Buckle Up for Life is a national education program, created in 2004 by Cincinnati Children's Hospital Medical Center and Toyota, to save children's lives. Over the last ten years, it has grown to include a network of more than a dozen of the nation's leading children's hospitals and has educated more than 17,000 people about the proper use of car seats and seat belts. Toyota's sponsorship has provided funding for over 40,000 car seats for families in need.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7318951-toyota-cincinnati-children-s-hospital-child-passenger-safety-buckle-up-for-life/
To showcase its vision of a redefined mobility experience, Honda will unveil concepts on urban mobility, artificial intelligence, and robotics at CES 2017 in Las Vegas. Honda will kick off its CES presence with an 11:00 am PST press conference on January 5, 2017 at LVCC, North Hall – 7312. To watch the livestream of the press conference, visit Honda.us/CESPressConference.
From reducing traffic congestion to creating new modes of in-car connectivity, CES attendees will have an opportunity to explore and demo technologies with the potential to make people’s lives better.
To schedule an interview with Honda representatives at CES, contact Jaymie Robinson at jaymie_robinson@hna.honda.com or Rebecca Lee at rebecca@awapr.com. For more information, visit honda.us/CES2017.
To view the multimedia release go to:
http://www.multivu.com/players/English/7988331-honda-ces-cooperative-mobility-ecosystem/
