Today the Television Bureau of Advertising (TVB) (www.tvb.org), the not-for-profit trade association of America's commercial broadcast television industry, the National Highway Traffic Safety Administration (NHTSA) and the Ad Council kicked off the tenth year of their nationwide public service advertising (PSA) initiative,
Final preparations are now underway for the 112th installment of the Canton Fair, China’s biggest trade event set to run from October 15 to November 4, 2012 in Guangzhou. In this time of global economic uncertainty, concerted efforts have been made to ensure that the Fair continues its track record of great commercial success.
Overseeing China’s highest profile trade event, organizers have implemented a raft of new measures to streamline services, stimulate new business, maintain sustainable development, enhance security, and generally refine the experience for all attendees.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58500-112th-canton-fair-an-ever-improving-platform-for-china-global-trade
Johnson Controls, the global leader in building efficiency, joined industry experts at the Greenbuild Expo in San Francisco to demonstrate the Panoptix solution, a blend of software and services to help single building owners or managers of global enterprises track and improve the performance of their buildings. Cloud-based apps provide visibility into how every system, subsystem and device is functioning. Building managers then use the information to improve building performance, reduce energy use and increase the comfort of occupants.
To view Multimedia News Release, go to http://www.multivu.com/players/English/58343-johnson-controls-panoptix-building-efficiency-technology/
Cars.com, the premier online resource for buying and selling new and used vehicles, will add drama to this year’s Big Game to launch its all-new advertising campaign. Today, the site released print, digital and social teasers that pose the question “why drama?” Until the big reveal of Cars.com’s first new commercial, which will air during the first quarter of the game, fans can get a taste for drama by visiting www.cars.com/whydrama.
To view Multimedia News Release, go to http://www.multivu.com/players/English/59238-cars-com-campaign/
Ally Bank, the direct banking subsidiary of Ally Financial Inc., today launched a new advertising campaign highlighting its leading customer service approach and the ease of banking with Ally. The latest ads illustrate Ally Bank’s understanding of innate consumer skepticism when it comes to banking, in general, and aim to debunk common misconceptions consumers may have about Ally’s direct banking model, in particular.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63401-ally-bank-new-ad-campaign-ease-of-banking-customer-service
Philips Respironics, a unit of Royal Philips (NYSE: PHG, AEX: PHI) and a pioneer in science-based sleep solutions, today announces a significant advancement in sleep therapy with the commercial release of a first of its kind minimal contact nasal mask – Wisp. Designed to fit more than 98% of sleep apnea patients, Wisp brings distinctive styling and patented technology for a better overall mask experience that may improve patient compliance.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62230-philips-respironics-announces-advancement-in-sleep-therapy-with-wisp
Today, Jaguar announced the details of the global advertising and marketing campaign “Your Turn” to support the launch of its definitive sports car – the all-new F-TYPE. As Jaguar’s first new true sports car model in 50 years, the 2014 F-TYPE represents a return to the company’s heartland: a two-seater, convertible sports car focused on performance, agility and driver connection.
“We have built on Jaguar’s sports car heritage which stretches over 75 years, and in the F-TYPE we have reignited the flame,” said Adrian Hallmark, Global Brand Director of Jaguar. “The Jaguar F-TYPE sports car – not designed to be like anyone else’s sports car – is ultra-precise, powerful, sensual and most of all it feels alive. The campaign perfectly embodies all Jaguar’s values.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/48355-all-new-2014-jaguar-f-type-your-turn-campaign-great-expectations-video
Overstock.com, Inc. (NASDAQ: OSTK) released the first commercial in their new series starring NFL Coach and Hall of Famer Mike Ditka and quarterback Jim McMahon.
\
Hennessy, the world’s best-selling Cognac, is proud to release an epic short film by legendary director Ridley Scott, who visualizes the odyssey experienced in every sip of Hennessy X.O. The campaign was created by advertising agency DDB Paris, creative partner of Hennessy. The luxury spirits brand also announced that a 60-second version of “The Seven Worlds” will air during a commercial break for the 91st Oscars® telecast on February 24, 2019, amplifying the cinematic flair of the campaign on one of Hollywood’s most celebrated nights.
Complementing the idea that “Each drop of Hennessy X.O. is an Odyssey,” the Oscar® nominated director of The Martian and Gladiator, as well as cult films Alien and Blade Runner, creates a visual journey that explores the blend’s seven flavor profiles in a surreal, sensorial and immersive narrative. The film is a creative interpretation of each of the seven tasting notes, described by Hennessy’s Comité de Dégustation as illustrations of Hennessy X.O’s taste and feel: Sweet Notes, Rising Heat, Spicy Edge, Flowing Flame, Chocolate Lull, Wood Crunches; culminating in Infinite Echo.
To view the multimedia release go to:
https://www.multivu.com/players/English/8494651-hennessy-ridley-scott-the-seven-worlds-short-film/
Sabra® Dipping Company (www.sabra.com), makers of the country’s best-selling hummus and a wide variety of fresh dips and spreads, is kicking off the new year by inviting Americans to include hummus in their daily dipping activities - from casual weekday snacking to game-day dunking. While hummus has gained incredible popularity over the past decade, leading the country’s fastest growing dip category, there are still many Americans who have yet to taste it. Sabra’s new campaign, starring a hummus-obsessed Jeffrey Tambor, aims to introduce the delicious, unpretentious dip to future fans. The first ad in the national television campaign will debut in January to coincide with Super Bowl XLVIII, as Sabra continues its role as the Official Dips Sponsor of the NFL.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65417-sabra-dipping-company-jeffrey-tambor-game-day-dipping-hummus-football
