Today Toyota launches a national marketing campaign, titled “Serious Play,” for the all-new 2019 Avalon that dares drivers to experience adventure, spontaneity and playfulness, and reminds all that the thrill of driving is the real prize. The campaign drives home the notion that the completely redesigned Avalon has everything drivers need to get more out of life.
The all-new Toyota Avalon – designed, engineered and assembled in the U.S. – embodies consumers’ overarching desire for high-caliber, design-centric, technologically-savvy modes of attainable, premium transportation.
To view the multimedia release go to:
https://www.multivu.com/players/English/8352851-toyota-avalon-sedan-serious-play/
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The collection celebrates the recreational calm of the nature by offering a range of contemporary active pieces with everything from chunky lightweight knits in natural yarns to wool mix shirts. GANT reinvents those preppy classics with a contemporary vibe – creating a clean and sporty feel. For the holiday season, GANT makes gift giving easy with active knits, soft cashmere-blended sweaters, Fair Isle and argyle patterns and the iconic GANT pullover.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7769052-gant-originals-fall-winter-2016/
Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
In a continued effort to streamline the rental experience and improve the way consumers rent cars, The Hertz Corporation (NYSE:HTZ) is re-designing, updating and unveiling its locations worldwide. The transformed locations are a complete rethinking of what a car rental location and experience should be as the Company unveils “Road Trip by Hertz” retail stations located on-site that allows travelers to access everything they would need for business or leisurely travel. Travelers now enjoy concierge style service inside Hertz’s facilities with a streamlined rental experience that eliminates the need to wait in line, have access to an iPad station for researching local area information and to recharge their mobile devices, and can make use of printing and FedEx services on-site which add value to the experience, making it faster and easier. Hertz has started unveiling modernized locations around the globe, which to-date include its rental facilities at San Diego and Shanghai Airports, its Marble Arch location in central London and its Melboune, Australia headquarters, with more transformations planned for additional airports and neighborhood locations throughout the year.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/51469-hertz-road-trip-retail-stations-bus-tracking-system-new-app-travel
Millennium Systems International, creators of Millennium and Meevo salon & spa software, have been busy working on a new initiative to showcase the deep connections consumers have with their hairstylists. “It’s so important to bring to light and recognize the deep connections that we have with our hairstylist,” said Millennium’s Marketing Director, Jen Martinelli. “I personally have been through proms, a wedding day, my daughter and son’s first haircut; all with my hair stylist by my side.”
The campaign starts with a grassroots effort by interviewing real people and real experiences in salons. Its purpose is to bring awareness to everyone, everywhere that beauty professionals play a very significant role in all of our lives. Happy moments, sad moments, and even in moments of feeling lost or confused, hairstylists are the consistent rock making us look and feel beautiful, confident, ready to take on the world. “Confidence is everything. It can mean landing a job, or picking up the pieces after a tragedy, or fighting through an illness,” continues Jen Martinelli. “You can’t buy confidence. Beauty professionals everywhere are making our lives more beautiful… in every sense of that word.”
Millennium Systems International has released its first video of the campaign today and it’s promising to be a tearjerker for everyone. One interviewee talks about the comfort she received from her hair stylist, “when my grandson passed away, when he was seven…. and I called her.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7753551-millennium-systems-dearhairstylist-campaign/
Carlsberg is celebrating its unique history with the re-launch of six of their its vintage labels, each telling a story of how the Danish beer company has been a first-mover in everything from long beards to international shipping.
From the creators of the pH scale and the first pure brewer’s yeast, the company that donates significant proportions of its earnings to support science, art and culture through the Carlsberg Foundation, and the company for whom phrases like “Open-Source” and “Corporate Social Responsibility” were part of the vocabulary centuries ago…
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7526351-carlsberg-worlds-best-labels/
MINI TAKES THE STATES 2018 (MTTS), the eagerly anticipated road rally for MINI owners hosted by MINI USA, kicked off this weekend from two separate locations on opposite sides of the country. Over the next five days, thousands of MINI owners will #DriveForMore to help raise money for charity partner Feeding America.
The two rally routes, each with more than 800 participants, started in Orlando, Fla., and Portland, Ore., on Saturday, July 14, and will meet in the middle at Keystone Report in Keystone, Colo., on July 20 for a weekend celebration of everything MINI. The bi-annual trek will cover more than 5,000 miles in total, traveling across America on state and county roads, stopping in 15 cities along the way.
To view the multimedia release go to:
https://www.multivu.com/players/English/8329551-mini-takes-the-states-feeding-america-2018/
MYRA School of Business is a boutique business school located in the royal city of Mysore—an educational hub and a heritage city. Mysore Royal Academy (MYRA) established in 2010 has set up the MYRA School of Business. Committed to excellence in everything we do—faculty, pedagogy, and campus, MYRA has created a unique learning platform called the Immersion Learning Model. The award winning campus inaugurated by Deepak Parekh, Chairman HDFC, in 2012 not only fosters learning but adds to the Joie de vivre.
MYRA offers four different Academic Programs—the two-year AICTE approved-fulltime Post Graduate Diploma in Management (PGDM); one-year fulltime Post Graduate Program for eXecutives (PGPX); Executive Education Programs; and PhD program (University of Mysore). With a pedagogy focused on live case studies, practicums that bring real-world challenges into the classroom and global faculty, the learning experience at MYRA is truly unique. This, along with a variety of industry interactions and programs that facilitate their campus-to-corporate transition, result in “MYRAcles” who are ‘job ready’ and productive from day one of their careers.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7774851-myra-school-of-business-management-students/
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