Some say that when China sneezes the rest of the world catches cold, but the biggest luxury brands are catching on in China, becoming the most exclusive and desirable ones in fashion according to the wealthiest Chinese women. Still, our ranking also reveals a stronger competition that is accentuated by the wealthy customers’ increasingly stronger maturity. This barometer Promise Consulting / BNP Exane classifies the 15 most exclusive and desirable brands in China in the universe of feminine Fashion. This Barometer is conducted amongst the wealthiest Chinese women, and is about the 30 luxury brands in ready-to-wear/handbags/shoes/accessories that have invested the most in communication (source: Industry Interviews, Exane Paribas). Promise and BNP Exane already conducted the same survey amongst French women in May 2015 (http://bit.ly/1ESTZGu).
”This barometer in association with BNP Exane reflects our determination to move closer to the marketing and cross-section financial analysis. Our Monitoring Brand Assets® approach itself features very complementary analyzes with those conducted by BNP Exane’s experts. Hence, the obtained results from our joined barometer are based on two different angles of expertise, marketing and financial, which brings a unique added value to the managers and decision-makers in the Luxury sector. More concretely, our measure of the exclusivity of a brand takes into account the upper and more constant quality of products, the strong and unique valuation of the customer, the brand’s prestige, but also a matchless “savoir-faire” that justifies a very high price premium associated with top luxury. Finally, our measure of desirability synthesizes the dimensions of attractiveness of an intimate, social and symbolic nature, which are the strengths of exclusive brands, and characterize the particular relation that they maintain with their customers. In this respect, our Barometer synthesizes, in two proven scales, the numerous criteria to establish a ranking between the high-end brands from their customer’s point of view", states Pr. Philippe Jourdan, Promise’s CEO.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7727851-exclusivity-desirability-luxury-brands/
The STIHL® TIMBERSPORTS® Series announced today that the premier U.S. lumberjack sporting event will be held outside one of the biggest cities in the United States – Chicago. The Series’ U.S. Pro and Collegiate Championships will be held at the Tinley Park Convention Center, located in Chicago Southland, on July 15 and 16.
The STIHL® TIMBERSPORTS® Series – The Original Extreme Sport – pits the top lumberjack athletes from across the country in thrilling and grueling wood chopping, cutting, and sawing competitions. For the third straight year, the Championships will air on the ABC network in the fall. The Professional Series will also re-air on ESPN and ESPN2.
To view the multimedia release go to:
http://www.multivu.com/players/English/7760851-stihl-timbersports-2016-announcement/
THINK: A reminder to care for your skin from one of the world’s most approachable beauties, plus a transformative new take on moisturization to help you do just that.
WHAT IT IS: A double celebration, as we announce Jergens® Skincare’s new brand ambassador, actress and comedienne Leslie Mann, and what’s possibly the brand’s most exciting breakthrough to date — Jergens® Wet Skin Moisturizer. They’re both part of the new Jergens® “You’re More Than Just a Pretty Face” Campaign, which reminds women to care for one of their oft-neglected beauty assets: the skin on their bodies.
“The Jergens® brand is rooted in creating innovative visible skin enhancements that no other brand is able to offer” said Karen Frank, Vice President of US Mass and Global Skincare Marketing for Kao USA Inc. “We believe that your whole body is beautiful-- and that the skin on your body is just as important as the skin on your face. With the ‘You’re More Than Just a Pretty Face’ Campaign, we hope to inspire women to love everything about themselves, playing off the well-known colloquialism—while also reminding them to make the most of their biggest natural beauty asset, their skin-- without taking ourselves too seriously. When we looked at Leslie’s attributes and how women felt about her, they really related to her. They love her humor, her attitude, that she was multifaceted.”
To view the multimedia release please visit
http://www.multivu.com/players/English/7584051-jergens-leslie-mann-wet-skin-moisturizer/
NBC UNIVERSO, the modern entertainment and sports cable channel for Latinos announced the premiere of “The Riveras,” its new celeb-reality series that follows the children of late Mexican- American music icon and reality star, Jenni Rivera on Sunday, October 16 at 10pm/9C. On this new reality show viewers will get to see Jenni’s five children: Chiquis, Jacqie, Mikey, Jenicka and Johnny as they step up and pull together to pursue their biggest dreams with humor and love. To download images, click here: www.image.net/TheRiveras1. To view the “The Riveras” official trailer click on: https://youtu.be/H658DG87l24.
“We want to show the world you can continue moving forward despite adversities. Yes, life without our mother has been painful and difficult. We have weak moments but at the end of the day we come together as family to figure it out,” stated Chiquis, the eldest daughter of Jenni Rivera. “Our goal is to represent our mother as the great woman she was and viewers will get to see that through all of us. It’s important to show the public who we are and to discover the truth …a lot has been said on the news and tabloids,” she added.
To view the multimedia release go to:
http://www.multivu.com/players/English/7929651-nbc-universo-los-riveras/
On Saturday May 30th at the French Tennis Open, the Beijing Municipal Commission of Tourism Development unveiled its first tourism package, “Enjoy the China Open, Visit Beijing”, or how to combine sport and visits to the cultural sites of Beijing. This comprehensive package includes three days of guided visits to the city’s most beautiful tourist sites, as well as three days to experience the China Open, featuring the world’s top players. With a host of options, the package will meet the needs of sports fans and cultural travel enthusiasts alike.
This exclusive package comprises a joint offer by the Beijing Municipal Commission of Tourism Development and the China Open. It will include several visits to key tourist attractions in the city, such as Tiananmen Square, the Forbidden City and even the Great Wall of China. At the same time, travellers will also be able to take advantage of 3 days courtside, at the China Open, a WTA premier mandatory event and an ATP 500 event, which is the biggest international competition in Asia.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7535351-visit-beijing-tourism-china-open/
Inattention is one of the biggest killers
on our roads today. Did you know inattention or distractions account
for almost as many fatalities in WA as speeding, or drink driving?
That's why the RAC has created the world's first Attention Powered Car
to tackle the issue and hopefully find some solutions. Learn more as
Murdoch University Psychology Professor, Dr Jefferies, and Royal Perth
Hospital's Head of Trauma, Dr Rao, explain inattention.
UGG Australia is excited to launch its first-ever global brand marketing campaign titled “THIS IS UGG.” for the fall 2014 season. The campaign explores the theme that life’s biggest moments are actually the small ones – a place where the brand lives in consumers' lives. Whether personal or intimate, reflective or celebratory, it's often the smaller moments where life's most important interactions and connections occur. As a part of the initiative, UGG for Men will launch a series of three spots throughout the season featuring brand ambassador Tom Brady, with the first spot “Time Out,” launching on September 2, 2014.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7310251-tom-brady-featured-in-ugg-for-men-fall-2014-campaign-this-is-ugg/
Food Network competition series Food Network Star returns for an eleventh season this summer, with a cast of twelve talented hopefuls competing to become the next new face in food television. Food superstars Giada De Laurentiis and Bobby Flay are back as mentors/judges, joined this season by a roster of top-notch special guests and judges. In the biggest audition of their lives, the finalists battle in a series of unique challenges designed to determine who has the personality, on-air charisma and cooking skills to win the ultimate prize – their own show on Food Network. Exclusive web series Star Salvation also returns, giving one eliminated contestant the opportunity to rejoin the competition. Food Network Star season eleven premieres on Sunday, June 7th at 9pm ET/PT and the winner will be crowned in the season finale on Sunday, August 16th at 9pm ET/PT.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7045238-food-network-star-season-11/
The football World Cup is just around the corner and all over the country the most delicious recipes are popping up for exciting match days. But what do Brazilians eat during matches? What is the culinary landscape of the host nation really like? We make a little culinary foray through São Paulo, the biggest city in the country and serve up some gourmet tips from Brazil.
Lifestyle brand UGG Australia announced today the launch of its first global brand marketing campaign called “THIS IS UGG.” The campaign debuts on August 18th around the world. “THIS IS UGG” is designed to connect with consumers on emotional levels that transcend any product, with the goal of further strengthening UGG as a global, premium lifestyle brand, year round. The campaign explores the theme that life’s biggest moments are actually the small ones – a place where the brand lives in consumers’ lives. Whether personal or intimate, reflective or celebratory, it’s often the smaller moments where life’s most important interactions and connections occur. The campaign will use this storytelling platform to showcase such moments and illustrate the fact that UGG ‘Feels Like Nothing Else.’
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7299751-ugg-australia-launches-first-global-brand-campaign-this-is-ugg/
ShoulderHill Events, LLC a wholly-owned subsidiary of ShoulderHill Entertainment today announced that the Company is producing the global event 2015 24 Hours of Reality and Live Earth: The World Is Watching, airing from 6pm CET, Friday, November 13 to 6pm CET, Saturday, November 14. The show will be broadcast from the Champs de Mars in front of the iconic Eiffel Tower in Paris and will feature leaders from around the world in addition to actors, activists, scientists and some of the biggest names in music.
Former US Vice President and Chairman of The Climate Reality Project Al Gore will lead the global broadcast which is seeking to generate momentum for strong action on climate from world leaders in the final days before the UN climate talks in Paris. This round-the-clock and round-the-world program will unite a global audience in demanding a strong climate agreement in Paris and include presentations and performances from leading climate experts and activists and award-winning celebrities and musicians. French leaders President François Hollande, Paris Mayor Anne Hidalgo and musical group Duran Duran will join in the broadcast from Paris.
To view the multimedia release go to:
http://www.multivu.com/players/English/7692251-shoulderhill-24-hours-of-reality/
