The world is requiring more renewable sources of energy to meet its needs. With decades of expertise in feedstock, bioprocessing and biofuel production, DuPont has answered the call with a fully integrated process that converts biomass to cellulosic ethanol.
This farm-to-fuel system is applied in our Nevada, Iowa biorefinery, which will produce 30 million gallons of fuel-grade ethanol a year, with a licensing model that can be applied anywhere in the world. Learn more about how DuPont is reforming energy in Iowa, and around the globe:
http://ib-promo.dupont.com/reformenergy/
Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
As the primary source of biofuels in North America, many organizations are conducting research in the area of ethanol production. The National Corn-to-Ethanol Research Center (NCERC) is a research division of Southern Illinois University Edwardsville dedicated solely to ethanol-based biofuel research projects. On the federal level, the USDA conducts a large amount of research regarding ethanol production in the United States. Much of this research is targeted toward the effect of ethanol production on domestic food markets. A division of the U.S. Department of Energy, the National Renewable Energy Laboratory (NREL), has also conducted various ethanol research projects, mainly in the area of cellulosic ethanol.
Tostitos tortilla chips and dips bring people together and are an essential part of most big football watch parties. These gatherings usually feature a spread of food and beverages and, many times, alcohol, leading to an increase in alcohol-related traffic crashes.
Recognizing this, Tostitos created the “Party Safe” bag – a bag of Tostitos chips featuring an alcohol sensor that acts as a reminder for people to not drink and drive after the party so everyone gets home safely. For those not lucky enough to get their hands on one of the limited-edition bags, Tostitos also partnered with Mothers Against Drunk Driving (MADD) to offer party-goers $10 off an Uber ride on Sunday, February 5 by using the barcode on the back of nearly every bag of Tostitos chips. This offer applies to both new and existing customers of Uber, but will be limited to the first 25,000 users who enter the code.
To view the multimedia release go to:
http://www.multivu.com/players/English/8020151-tostitos-super-bowl-madd-party-safe-bag/
CRUZ, the No.1 Port in the World, has unveiled a new and elegant design for its classic range. A brand new look designed to retain the elegant style of CRUZ and to give a superior brand visibility.
The new packaging will be available worldwide and will be rolled out on all the qualities: Tawny, White, Ruby, Special Reserve and Pink.
The new packaging with its distinctive bottle shape marries both the traditional CRUZ’s attributes – elegance & authenticity with modernity to create a look with a great stand out.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7462151-new-design-porto-cruz/
Put on your choker, bust out your portable CD player and dust off the pager because Zima’s back. For a limited time only, people can pick up a six-pack of the nostalgic beverage just in time for Fourth of July weekend.
In 1994, Zima gave people “zomething” different by offering a first-of-its-kind crystal clear, malt-based, adult beverage that inspired a zillion brands to follow suit. By 2008, Zima bounced like a pair of cargo shorts, but it has remained a cultural ‘90s icon ever since.
To view the multimedia release go to:
https://www.multivu.com/players/English/8108451-zima-relaunch-fourth-of-july-limited-release/
Stratosphere Casino, Hotel & Tower is taking Vegas back by offering a wealth of fun at a great value to the everyman and everywoman. Instead of waiting in line to buy privileges, everyone at Stratosphere can have an incredible time as soon as they step through the door. With unbeatable happy hours at bars and lounges throughout the property, live music without cover charge and free parking, affordable entertainment is available to all.
“People come to Vegas to escape and have a fun time,” said Paul Hobson, general manager of Stratosphere Casino, Hotel & Tower. “No matter who you are, every guest at Stratosphere can have an incredible experience at an undeniable value.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7774551-stratosphere-take-vegas-back/
