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One of the key issues to be discussed at this year's St Petersburg International Economic Forum on 16-18 June is the financing of Russia's modernization. A number of sessions will be devoted to this subject, in particular the session 'Raising Capital for Russia's Growth' on June 18, co-produced by UBS and televised by Bloomberg TV. As the Russian President, Dmitry Medvedev, noted at a news conference held at Moscow's Skolkovo management school on May 18, 2011,

UBS launched its first global brand campaign since 2009 today, reflecting the firm’s strategic transformation and future direction. Featuring a distinctive brand film as well as advertising with images by Annie Leibovitz, the campaign also refreshes the strong UBS brand with a contemporary look and feel. The external launch follows a three-month internal campaign that inspired unprecedented rates of employee engagement. “The brand campaign is an expression of the successful strategic transformation UBS has undergone over the past four years,” said Sergio P. Ermotti, Group Chief Executive Officer. “Reflecting the strategic transformation through our branding gives us additional momentum.” To view the multimedia release go to: http://www.multivu.com/players/English/7612551-ubs-launches-global-brand-campaign/