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Ver a su atleta favorito competir en los juegos olímpicos puede ser una experiencia impactante para cualquiera, pero más aún para aquellos que tienen el honor de ser padres de deportistas olímpicos. Terra te invita a conocer de cerca la relación entre el medallista olímpico Ryan Lochte y su mamá Ileana ‘Ike’ Lochte. Desde los momentos que más la enorgullecen, hasta sus raíces cubanas, Ike Lochte revela detalles sobre cómo crio a su hijo, quien se convirtió en una superestrella en los juegos olímpicos Londres 2012. Con consejos y emotivos recuerdos personales de una verdadera “Madre de Oro,” la entrevista muestra la extraordinaria dinámica entre madre e hijo: “La parte más difícil de ser mamá de un atleta es que cuando las cosas no resultan como ellos quieren, se rompe tu corazón” Para más, va a http://www.multivu.com/mnr/57625-terra-ryan-lochte-mother-ileana-ike-lochte-interview-madre-de-oro

WHOOP today announced consumers will have the opportunity to train like elite athletes when its performance optimization system goes on sale to the general public on www.WHOOP.com. The WHOOP Strap 2.0 will ship in time for the holiday gifting season. WHOOP also announced today that 20 Olympic athletes, including front-runners like swimmer Ryan Lochte, wrestler Adeline Gray, and beach volleyball team Casey Patterson and Jake Gibb, are training on the sports performance platform in preparation for Rio. To view the multimedia release go to: http://www.multivu.com/players/English/7880351-whoop-athlete-performance-technology/

Through his career, 14-time World Swimming Champion and 11-time Olympic Medalist, Ryan Lochte would spend hours shaving his body before his most important swim meets. Typically, competitive swimmers shave to reduce drag in the pool, a drag that translates to added seconds, meaning the difference between placing in a heat and medaling in a competitive meet. But this year, things are different. Ryan has put down the razor to become global brand ambassador for Syneron Candela’s Gentle Laser Hair Removal system, the #1 professional Laser that permanently reduces unwanted hair. Syneron Medical Ltd. a global leader in aesthetic medical devices, today announced Ryan Lochte, World Champion Swimmer, will serve as brand ambassador for Syneron Candela’s award-winning, Gentle Laser Hair Removal systems in a series of international print and digital advertisements. Creative assets for the campaign, developed by McCann Erickson, will appear across print, digital and social channels. Lois Paul and Partners, working in tandem with Fleishman Hillard, will lead public relations and content creation for the campaign. To view the multimedia release go to: http://www.multivu.com/players/English/7781151-ryan-lochte-ambassador-syneron-candela/