No one understands the challenges women face when shopping for intimate apparel better than Maidenform. For decades, the company has worked tirelessly to create products that make the process easier, such as its new ADJUSTS-TO-ME™ collection. This collection of bras, panties and shapewear in self-adjusting fabric and elastics will hit stores this October and will offer women customized support and comfort suited to their unique curves.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52339-maidenform-adjusts-to-me-fabric-and-elastic-intimate-apparel-collection
Call it a revealing look at underwear: Janie Bryant, the costume designer for the AMC TV hit series “Mad Men,” has partnered with Maidenform Brands, Inc. to help enlighten and guide women on the importance of intimate apparel as the foundation for creating personal style. In her role as Maidenform’s Wardrobe Expert, Ms. Bryant who won an Emmy® for her work on HBO’s “Deadwood” western themed series and is now a multiple Emmy® nominee for her work on “Mad Men,” will join Maidenform in helping educate consumers by offering flattering fit and styling tips as well as share her expertise in dressing an array of body types, a skill honed while working on the set.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/maidenform/45488/
Hanes®, America's No. 1 apparel brand for men, women and kids, knows the importance of all-day comfort. To demonstrate just that, Hanes teamed up with comedic Vine sensation Logan Paul as he travels the country attending various events filming a series of video dares created by his fans. Ideal for any situation where it's essential to stay cool and dry, Hanes X-Temp is an innovative technology that wicks moisture and adapts to temperature by speeding or slowing cooling for all-day comfort. The Hanes X-Temp product line includes underwear, T-shirts and socks for men and women.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7272951-hanes-x-temp-technology-keeps-comedian-logan-paul-cool-on-nationwide-tour/
Jockey International, Inc. announces a new marketing campaign under the platform “Supporting Greatness” which features historical greats Babe Ruth, Buzz Aldrin and George Patton. The iconic underwear brand tapped its rich history of superior products and high-profile fans to showcase the legacy of great men who were supported by Jockey during their remarkable careers.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7299651-jockey-unveils-new-men-s-marketing-campaign-supporting-greatness-ruth-aldrin-patton/
Hanes®, America’s No.1 Men’s Apparel Brand, unveils the second installment of humorous advertisements showcasing new men’s underwear products. Launching today, basketball legend and longtime Hanes spokesman Michael Jordan reveals the latest Hanes comfort innovation, the men’s ComfortBlend collection.
Developed in response to in-depth consumer research and product testing, the ComfortBlend collection features a 50/50 cotton/poly blend fabric that delivers superior softness with less shrinkage after washing. ComfortBlend undershirts are available in both Lay Flat Collar Crew and V-Neck styles in classic white and black. In addition to ComfortBlend undershirts, Hanes has extended this ultra-soft line to underwear bottoms, including boxer briefs available in black and gray along with blues and heather, all boasting the reliable fit Hanes customers value and have come to expect.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57326-hanes-and-michael-jordan-unveil-the-new-comfortblend-underwear-collection
Hanes®, the company that introduced Tagless undershirts to the market in 2002, has gone Tagless once again – this time across all lines of its men’s underwear bottoms. America’s No. 1 men’s underwear brand launched a new marketing campaign to support the new Tagless underwear, including new television advertising spots on high-profile entertainment and sports programming.
For more than 20 years, basketball legend Michael Jordan has been the face of Hanes men’s underwear. In the latest Tagless ad campaign, Hanes shows how annoying uncomfortable tags can be by bringing them to life and giving them the same annoying traits of people who drive others crazy. Jordan is shown rescuing men from the personified “annoying tag” in different scenarios.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55948-hanes-goes-tagless-across-all-men-s-underwear
Hanes has launched a new men's underwear marketing campaign starring basketball great Michael Jordan in a new television commercial that shows Hanes Lay Flat Collar undershirts will never suffer from wavy
Hanes has launched a new men's underwear marketing campaign starring basketball great Michael Jordan in a new television commercial that shows Hanes Lay Flat Collar undershirts will never suffer from wavy
