Disasters like floods, hurricanes, wildfires, tornadoes, and earthquakes are a harsh and frequent reality for much of the country. According to a recent survey conducted by the Federal Emergency Management Agency (FEMA), progress has been made; however fewer than half of Americans have discussed and developed an emergency plan with their household.
Today, FEMA and the Ad Council launched a new series of public service announcements (PSAs) to encourage families to develop an emergency communication plan before a disaster occurs. An extension of the national Ready campaign, the new PSAs launch in conjunction with the 12th annual National Preparedness Month, serving as a reminder to take action to prepare for the types of hazards that could impact where you live, work, and vacation.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7608151-fema-ad-council-emergency-preparedness/
No other natural catastrophe impacts as many people as flooding, with an estimated 500 million people affected every year. Insured flood losses are also increasing significantly; 1970's annual claims were between USD 1–2 billion, whereas insured flood losses amounted to USD 15 billion in 2011. Recent flood events in Thailand, Australia and the Philippines have shown that floods are now rivalling earthquakes and hurricanes in terms of economic losses.
However, awareness of flood risks and their impact is still relatively low. Swiss Re's publication Flood – an underestimated risk aims to close this knowledge gap.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/swissre/56573/
Since the flooding in Pakistan began one month ago, more than 20 million people throughout the country have been affected. In an effort to help raise funds for relief, recovery and reconstruction efforts, the U.S. Government, through the Department of State, created the Pakistan Relief Fund (the Fund). In television and radio PSAs released by the Ad Council today, Secretary of State Hillary Clinton encourages all Americans to donate to the Fund, which will help those who are in need.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/45926/
