In a multimedia marketing campaign that launches today, Pepsi MAX boldly invites American consumers to taste for themselves that when it comes to maximum taste and zero calories, Pepsi MAX conquers the competition. That’s the message in a remake of the iconic “Diner” commercial that aired during Super Bowl XXIX, where two soda delivery truck drivers go head-to-head over a can of the best tasting cola on the market. In the 2010 version, the truckers are back; and they both want the zero calories and maximum taste that only Pepsi MAX can deliver.
As the country brings in India’s 64th Independence Day, the iconic Taj Mahal Palace re-opens its doors to the magnificently restored Palace wing in Mumbai.
Mr. Ratan Tata’s promise made to the world in 2008 has been a compelling force and a testament to the Taj Group’s commitment to resurrecting India’s original luxury hotel. And as promised the hotel will continue to benchmark the best in hospitality and service.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/ihc/44194/
In a bold move, head & shoulders® announced today that they are taking out a $1 million dollar insurance policy on Pittsburgh Steelers safety Troy Polamalu’s trademark hair. As a second year spokesperson for the brand, head & shoulders recognizes the value of Troy’s extremely full and thick Samoan locks, so together with Watkins Syndicate at Lloyd’s of London, the world’s leading insurance agency, they’ve created the first ever insurance policy to protect his iconic mane for the entire NFL season.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/headandshoulders/45137/
On a sunny morning, crowds swelled around the Trevi Fountain at The Forum Shops at Caesars as 10 men simultaneously dropped to one knee to propose to the loves of their life at 10:10 a.m. on the auspicious date of Oct. 10, 2010. With Flamingo headline entertainer Donny Osmond as host, sharing anecdotes about his incredible 30-year marriage to wife Debbie, the iconic Caesars Palace marquee counted down to the momentous event. The couples were then showered with rose petals as the crowd witnessed this incredible moment.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/donnyosmond/46539/
In partnership with the National Parks Conservation Association, Arrowhead® Brand Mountain Spring Water held the first jointly supported, volunteer-based restoration project at the iconic Joshua Tree National Park to help revitalize and restore the park, leading up to its 75th Anniversary. Breaking ground on Saturday, October 23, Arrowhead Mountain Spring Water representatives teamed-up with park officials and community volunteers to restore two highly travelled areas of the park – the Hidden Valley Trailhead and trails leading out to the popular rock climbing area, Houser Buttress. Once a refuge for cattle rustlers and mountain lions, Hidden Valley is one of the park’s most popular rock climbing, picnicking and hiking destinations that was in critical need of conservation and restoration work.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/nestlewaters/46276/
Pleated, pierced and crimped together just so, here comes the planet’s newest diva: Miss Illy, famed Barneys New York creative director Simon Doonan’s singular vision in illy espresso tins and foil, debuted November 16 in the Barneys New York holiday windows. Fresh and full-bodied as the primo Arabica she once so lovingly nurtured (her parts all fashionably recycled), Ms. Illy is the can’t-miss vixen centerpiece of the iconic retailer’s Madison Avenue flagship windows, themed “Have a Foodie Holiday” for 2010.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/illycaffe/46980/
Executives and guests from OfficeMax® Incorporated (NYSE: OMX), a leader in office products and services, kicked off the holiday shopping season by ringing The Closing Bell® at the New York Stock Exchange (NYSE) on November 23. OfficeMax Chief Executive Officer Ravi Saligram joined by members of the company’s management team rang the NYSE Closing Bell as 80 of OfficeMax’s iconic, jolly elves brought their unique form of holiday fun and merriment to the occasion.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/officemax/47493/
It’s a jungle out there. And to tame it, “Gossip Girl” actress Jessica Szohr sheds her inhibitions — and unleashes her inner lizard — in Costa Rica, wearing nothing but a pair of SoBe® Lifewater® skinsuits to launch new SoBe Lifewater with electrolytes. The sultry photo spread, the second installment of the SoBe Lifewater skinsuit series, will appear exclusively in the iconic Sports Illustrated Swimsuit Edition, which hits newsstands on February 15.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sobe/47839/
Coty Inc. announces the launch of Reveal by Halle Berry, an alluring new fragrance that speaks to the iconic beauty’s glamour and confidence while revealing the intriguing complexity of a woman.
To view Multimedia news Release, go to http://multivu.prnewswire.com/mnr/coty/48362/
Warner Bros. Consumer Products (WBCP) will showcase an engaging and innovative line-up of licensed toys and products in support of the highly anticipated animated television series, “ThunderCats,” at the 2011 American International Toy Fair. The all-new series from Warner Bros. Animation (WBA) marks a creative collaboration with Studio4°C — one of the most vibrant animation studios in Japan — and is a 21st century re-imagining of the iconic 1980s action classic. “ThunderCats” will air on Cartoon Network in 2011. Global master toy licensee Bandai America Incorporated, along with licensees worldwide, will reinvigorate the nostalgic brand with enthusiasts to introduce a whole new set of fans to the beloved pop culture staple.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/warnerbros/45307/
Fiat 500 TwinAir - Less Emissions, More Fun. The Fiat 500 with TwinAir is the lowest CO2 emission petrol car in the world.* It's CO2 emissions are so low that you don't play the Congestion Charge if you take a trip into London.**
The Fiat 500 TwinAir is all about fun. Life's for living baby, and not only do the Fiat 500 TwinAir's iconic looks turn heads, but it's a nice little saver too. And with more than 500,000 ways to customise it, so you can have your Fiat 500 exactly the way that you want it.
*according to NEDC standard
**based on current TFL policy, £10 annual fee.
Fisher-Price®, Inc., a subsidiary of Mattel, Inc. (Nasdaq: MAT), and Disney Consumer Products rocked the house at New York Toy Fair for the debut of the innovative and engaging Rock Star™ Mickey. more... Last year's hugely popular Dance Star Mickey brought the iconic character to life for a new generation of fans as he soared to the top of kids' wish lists and was among the hottest toys of the holiday season. This year the excitement moves from the dance floor to the rock stage for a truly authentic rock star experience for kids.
