This summer PepsiCo’s (NYSE: PEP) Mountain Dew® (DEW) is celebrating the permanent return of Mountain Dew Throwback® – retro DEW made with real sugar – with an online “Throwback Shack” designed to immerse consumers in the vintage brand. The Shack was created to provide an interactive experience representative of the home of Willy, the 1960s animated Mountain Dew pitchman. As part of this digital experience, Willy will share his favorite DEW® collectibles from over the years with all the brand’s fans.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50933-mountain-dew-throwback-shack
Heartbreak, what the boss likes in her coffee and the “sweetness to tea ratio” are just a few of the scenarios featured in a humorous yet smart multi-million dollar TV ad campaign being unveiled today by the In The Raw family of all-natural sweeteners, Sugar In The Raw and Stevia In The Raw. The “It’s Only Natural” spots, created by Mother New York, featuring the voice of Academy Award Winner Frances McDormand, were produced and directed by Academy Award Nominee Brett Morgen, who is best known for his documentary film making. Morgen was chosen for his ability to capture real moments in interesting and visually captivating ways.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cpack/50671/
Boys & Girls Clubs of America (BGCA) announced today it is launching the second year of a partnership with Amway to build community gardens across the United States. With the addition of five new gardens planned for 2011 there will be a total of 12 gardens created and maintained to date as part of the ongoing three-year Amway Positive Sprouts® program.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/amway/47650/
Sydney has been transformed tonight into a colourful canvas of light with the launch of the third annual Vivid Sydney festival – the largest celebration of light, music and ideas in the Southern Hemisphere, from the 27 May – 13 June 2011.
Over 40 light installations were illuminated to mark the start of the festival including the amazing lighting of the iconic Sydney Opera House sails created by French design team SUPERBIEN.
To view Multimedia News Release, go to http://www.multivu.com/players/English/50345-Vivid-Sydney-2011/
Carson-Dellosa Publishing, LLC, in partnership with Guinness World Records, announced the grand-prize winner in its Guinness World Records® Classroom Challenge at a record-breaking event held Friday, May 20th in Owingsville, KY. As grand-prize winners under the direction of 4th Grade teacher Jessica Goldy, the students of Owingsville Elementary School created the world’s longest friendship bracelet. Students created a total of 3,799 links that were connected to make one bracelet measuring 810 feet. Friday morning, under the supervision of a Guinness World Records® adjudicator, the exciting event was held on the school’s football field.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/carsondellosa/50387/
The American Cancer Society today announces the development of a new documentary film in collaboration with Academy Award-winning Actress Hilary Swank to inspire women nationwide to make their own health a priority and take everyday steps to help prevent cancer. Swank is executive producer of the film alongside Molly Mickler Smith of 2S Films and Go Go Luckey Entertainment, and the film is directed by Tina Gazzerro of Go Go Luckey Entertainment. The film helps mark the first anniversary of Choose You, a nationwide movement created by the American Cancer Society to raise awareness that 1 in 3 women will get cancer in her lifetime and the actions women can take today to help change that statistic. More than half of cancer deaths could be prevented if people maintained a healthy weight through diet and regular exercise, avoided tobacco products and got recommended cancer screening tests.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cancer/50276/
Members of IEEE, the world’s largest technical professional association and engineers from across the globe are in a pivotal role to deliver societal solutions – that make a difference; that benefit humanity. They are representative of tomorrow's Solutionist: identifying problems and solving them with technical innovations and solutions that matter.
To open the dialogue on engineering’s role in bringing about innovation for a better tomorrow, IEEE created a new microsite, IEEE Solutionists (http://solutionists.ieee.org) – featuring global thought leader perspectives in engineering and technology. This site hosts a series of articles from IEEE Fellows, including Mr. Norm Augustine, Dr. Sophie Vandebroek, Dr. Vinton G. Cerf, and Dr. John Cioffi, where they offer insight on how engineers can drive technical innovation; evolve perceptions of engineers globally; show how education impacts engineering; and why it’s important for engineers to follow their dreams to change the world, among other topics.
to view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/ieee/49812/
PSI, a leading international health organization with programs in 67 countries, launches the latest issue of its global health magazine Impact, which answers the question: What is the future of international development?
Fifty years ago, President John F. Kennedy created the U.S. Agency of International Development (USAID) to address Americans’ increasing dissatisfaction with foreign aid. Today the U.S. spends less than 1% of its total budget on foreign aid. How will sweeping new USAID reforms enable the Agency to make the most of taxpayer money? And how are international organizations approaching development on the ground?
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/psi/47715/
Unilever, one of the world’s largest consumer goods companies, has created the first mobile app to capture the real-time social elements of Facebook, Twitter and mobile phone activity to produce a record of unforgettable nights out.
The Lynx Stream, developed for deodorant brand Lynx / AXE and launched today in the UK, collects every video, picture, text, tweet, check-in and status update a group of friends makes to produce an automatic Stream of the night and highlight video, which can be watched online and shared through social networks.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/unilever/48911/
From communicating via email and social networking sites to online banking and shopping, so many of our daily activities involve access to the cyber world. The nation’s dependency on cyber networks continues to increase and with it the potential for cyber threats. This is why CyberPatriot was created!
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/afa/49360/
BlackRock, Inc. (NYSE: BLK) today announced that its iShares® Exchange Traded Funds (ETFs) business, the world’s largest manager of ETFs, has published a fact sheet on tax efficiency and created a video to drive awareness among U.S. investors about ETFs’ tax efficiency as the U.S. tax filing deadline approaches. Today, there are over 1,000 different ETFs available and iShares is emphasizing tax efficiency during the current tax season to foster understanding and to encourage investors to take a careful examination of products with tax consequences in mind.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/iShares/49669/
In support of the It Gets Better Project and the worldwide movement that has been created to support GLBT youth, PwC US has launched a video of gay and lesbian staff sharing their challenges growing up gay and describing how they found acceptance, support and happiness as adults. Over 10,000 individuals and organizations have contributed videos to this effort to combat bullying of GLBT youth.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/pwc/45950/
