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ASICS is pleased to announce the incredible success of its first ever ‘Live Running Casting’ that took place at one of Europe’s biggest races, the 2010 Paris Marathon. Held on 11 April in one of Europe’s fashion capitals, over 1,500 women from all around the globe - an incredible 25% of the marathon’s female runners - registered to take part in this unique event. ASICS’ ‘Live Running Casting’ was organised in order to find the face of ASICS’ Spring-Summer 2011 multi-media campaign for AYAMi. To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/asics/42405/