Schick Hydro announced today the next step in its quest to foster innovation by spotlighting and investing in a community that continues to transform the industry – independent game developers. The brand’s efforts include a new, fan-choice award for The Game Awards 2017 (“The Best Debut Indie Game – Presented by Schick Hydro”), a consumer giveaway that puts break-out indie games in fans’ hands, an exclusive indie game jam in partnership with Playcrafting and a custom arcade experience at The Game Awards.
“From the launch of the Schick Hydro 3 to the evolution of Schick Hydro 5, Schick Hydro is a challenger brand that’s constantly evolving to enhance the men’s grooming experience and bring innovation to the category,” said Anastasia Tobias, Senior Brand Manager of Schick Hydro at Edgewell Personal Care. “Innovation is about challenging the status quo to create something that enhances people’s lives. As innovators, it’s important that we support other innovators, which is why we’re extending our mission to “protect and defend” to indie game developers – creating opportunities for these rising-stars to continue to hone their craft and advance their industry.”
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At Entertainment Weekly’s Con-X fan festival at Comic-Con, July 21-24, Schick Hydro is introducing larger-than-life Robot Razor, the superhero razor ready to dive into the fanfare and smooth out the many irritations that often damper fan experiences.
“Up until now, we’ve only seen Robot Razor in digital form in an epic battle against a regular lube strip in a showdown,” said Anastasia Tobias, Schick Hydro Senior Brand Manager, Edgewell Personal Care. “Now, we’re excited to bring his powers to real-life situations for fans at EW’s Con-X -- making Schick Hydro the brand that doesn’t just mean a smooth shave, but a smooth experience.”
In anticipation of the arrival of Robot Razor in San Diego, Schick Hydro is launching their #HydroRescue social campaign a few weeks prior. On July 7, from 9am – 9pm EST, guys are encouraged to tweet some of life’s funniest irritations with #HydroRescue and #Contest for a chance to win the Grand Prize trip to San Diego with a friend, meet actor Zachary Quinto, and enjoy VIP treatment at the Schick Hydro Super Shave Shop and Hydration Station at EW’s Con-X.
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GUINNESS WORLD RECORDS™ has recognized online dating portal and romance tour company Anastasia International, as the new world record holder for Most Kisses Received in One Minute – 118 smackers. The new record was set this Valentine’s weekend in the popular Black Sea resort of Odessa, Ukraine, where a small army of Ukrainian women precision smooched a single American man and together broke the existing record. American-Russian owned and operated Anastasia, organized the records breach as part of an extravaganza charity event. Proceeds benefit the Ukrainian Red Cross Society.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/anastasia/47603/
A study commissioned by dating giant Anastasia International has found that Romance Tours attended by western men in hopes of finding a bride in Russia and CIS are highly effective. Organized Romance Tours take men from behind their computers on excursions through Russia and Ukraine with the object of connecting them with ladies in search of amour and possibly marriage. The Public Relations Department at Anastasia interviewed 1,697 Western clients who had attended at least one of her Romance Tours between 2002 and 2009, and discovered a significant percentage not only found a lasting relationship, but an enduring marriage.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/anastasiaintl/44193/