Today marks the launch of Informa Engage, a high quality, international B2B marketing services business that connects buyers and sellers in specialist niche markets worldwide.
Informa Engage is part of Informa, the international Business Intelligence, Exhibitions, Events and Academic Publishing Group, and builds on the Penton Marketing Services business acquired as part of Informa’s combination with Penton Information Services in 2016.
Informa Engage offers unrivalled specialist audiences, deep knowledge of vertical markets, sophisticated data and content marketing expertise, and quality marketing services execution in turnkey packages. This enables marketers to connect effectively with customers, as they move from discovering a business need to identifying a solution, selecting a provider and making a purchase, using the right content at the right time in the buyer’s decision making process.
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