Prepare to strike the phrase “fashion victim” from your vocabulary. A new study from T.J.Maxx, one of the nation’s leading off-price retailers, in partnership with Dr. Hazel Clark, Research Chair of Fashion at Parsons The New School for Design, discovered that 87 percent of women said they are not controlled by fashion, but that they control fashion, using it as a tool to express their personality (77 percent) and individuality (74 percent).
To view Multimedia News Release, go to http://www.multivu.com/pages/61169-tj-maxx-and-dr-hazel-clark-study-finds-that-fashion-does-not-control-women
With seven-in-ten Americans (69%)1 saying that spending time with family and friends is what they most look forward to during the holidays, T.J.Maxx, Marshalls and HomeGoods are celebrating the values that make the season truly special by launching “Bring Back the Holidays,” a campaign that focuses on people and creates opportunities to bring them together.
“There are few moments throughout the year when family and friends are in the same place at the same time, and we want people to put value on what really matters during the holidays… these special times together,” said Gina Bollus, spokesperson for T.J.Maxx, Marshalls and HomeGoods. “Our stores offer thoughtful gifts at amazing prices every day so that you can cherish that precious time with your family and friends and shop on your time, instead of rushing out for the short-lived holiday deal.”
In the new campaign, T.J.Maxx, Marshalls and HomeGoods imagine a world where door busters refer to loved ones pouring through your front door and the four-letter word that defines the season is L-O-V-E and not S-A-L-E.
To view the multimedia release go to:
http://www.multivu.com/players/English/7680551-tjmaxx-marshalls-homegoods-holiday-coupons/
