Traveling these days can be complicated with all the rules, restrictions, additional fees, and shrinking leg room – but it doesn’t have to be. Amtrak revealed today an exciting new campaign, dubbed “Break the Travel Quo,” that goes head-to-head against some of the most prevalent pain points of modern day travel and reminds consumers that riding with Amtrak is a far easier, more comfortable and convenient way to travel.
“Break the Travel Quo” takes a lighthearted approach to push against the realities of air and car travel that have become par for the course, juxtaposing commonplace scenarios against the comfort and convenience of Amtrak. Not only does Amtrak boast one of the most generous baggage policies in the travel industry – allowing passengers to bring up to four pieces of luggage for free – but the rail company also offers free Wi-Fi, the freedom to use phones and electronic devices at all times (no “airplane mode”), the ability to travel with small pets on many trains, large spacious seats with ample leg room, and no middle seat.
To view the multimedia release go to:
https://www.multivu.com/players/English/8176651-amtrak-break-the-travel-quo-campaign/
THINK: A reminder to care for your skin from one of the world’s most approachable beauties, plus a transformative new take on moisturization to help you do just that.
WHAT IT IS: A double celebration, as we announce Jergens® Skincare’s new brand ambassador, actress and comedienne Leslie Mann, and what’s possibly the brand’s most exciting breakthrough to date — Jergens® Wet Skin Moisturizer. They’re both part of the new Jergens® “You’re More Than Just a Pretty Face” Campaign, which reminds women to care for one of their oft-neglected beauty assets: the skin on their bodies.
“The Jergens® brand is rooted in creating innovative visible skin enhancements that no other brand is able to offer” said Karen Frank, Vice President of US Mass and Global Skincare Marketing for Kao USA Inc. “We believe that your whole body is beautiful-- and that the skin on your body is just as important as the skin on your face. With the ‘You’re More Than Just a Pretty Face’ Campaign, we hope to inspire women to love everything about themselves, playing off the well-known colloquialism—while also reminding them to make the most of their biggest natural beauty asset, their skin-- without taking ourselves too seriously. When we looked at Leslie’s attributes and how women felt about her, they really related to her. They love her humor, her attitude, that she was multifaceted.”
To view the multimedia release please visit
http://www.multivu.com/players/English/7584051-jergens-leslie-mann-wet-skin-moisturizer/
FDA’s Read the Label Youth Outreach Campaign is an exciting initiative that challenges kids (ages 9 to 13) to “get their food facts first” by using the Nutrition Facts Label to make healthy food choices. Read the Label campaign materials enable parents and caregivers to help kids use this important tool.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7106352-fda-read-the-label-youth-outreach-campaign-tweens-healthy-choices
Neighbors across the country will soon have an exciting opportunity to help change their communities for the better through State Farm Neighborhood Assist®. This philanthropic program awards 40 causes a $25,000 grant. Anyone in the United States can submit a cause beginning March 9 through March 30. Ultimately, voters will decide which community improvement projects win big.
Returning for its fourth year, State Farm Neighborhood Assist asks individuals to identify causes that would help make their communities safer, stronger and better-educated. Up to 4,000 causes will be accepted. The State Farm Youth Advisory Board (YAB) will then narrow down the field, using a scoring rubric to identify the top 200 submissions. The public will have a chance to vote 10 times a day from May 14 through June 3 for their favorite causes from the list of finalists. The 40 causes that receive the most votes will win a $25,000 grant. The nominations and votes will be accepted exclusively through a free Facebook app.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7417331-state-farm-neighborhood-assist/
[ yellow tail ], the #1 imported wine brand in the U.S., launches the “12 Days of Giveaways” program with Ali Fedotowsky, former star of ABC’s The Bachelorette, to bring more fun into the hectic holiday season. By offering chances to win exciting prizes and free taxi rides in select cities on the busiest party night of the season, [ yellow tail ] is turning everyday occasions into something memorable.
To kick-off the program, [ yellow tail ] and Ali Fedotowsky rode the streets of New York City in a taxi, surprising people with the opportunity to participate in a holiday trivia quiz. One lucky winner was rewarded with a trip of a lifetime for two to Australia.
“I adore the holiday season, but I also know how tough it can get juggling travel, weather and end of year craziness. That’s why I was thrilled to be able to team up with [yellow tail] to add some fun and laughter to a cold New York day,” says Ali Fedotowsky.
To view the multimedia release go to:
http://www.multivu.com/players/English/7696751-yellow-tail-12-days-of-giveaways/
“You’re so close to that first sip, I can taste it….and I don’t have a mouth.” This doesn’t sound like your average whisky tasting? That’s right, it’s not. Today, Johnnie Walker Blended Scotch Whisky announces the launch of a new digital mentorship program, leading a new era of whisky education that can be enjoyed from the comforts of home for those of legal drinking age.
As the number one blended Scotch whisky in the world, Johnnie Walker continues to innovate in new and exciting ways. The launch of this cutting-edge digital mentorship program brings to life product credentials and over two centuries of heritage and blending expertise through a variety of unique experiences, developed in collaboration with Vayner Media, across Amazon Alexa, Facebook Messenger and a series of digital videos featuring award-winning mixologist Jeff Bell.
To view the multimedia release go to:
http://www.multivu.com/players/English/7935451-johnnie-walker-digital-mentorship-program/
KitchenAid has exciting news for Stand Mixer lovers everywhere. The power, iconic design, color choices and endless possibilities synonymous with this culinary workhorse will soon be available in a size ideally suited for limited counter space and “smaller batch” lifestyles.
The new Artisan® Mini Stand Mixer is scheduled to initially launch in the U.S. this summer, with a global launch slated for later in the year. Offering the same power and performance as the brand’s Classic™ Stand Mixer, the Mini Artisan mixer features a 3.5-quart capacity and is 20% smaller and 25% lighter. It joins a collection that includes 4.5-, 5-, 6- 7-, and 8-quart models, and represents the first downsizing of the Stand Mixer since 1962. Manufacturer’s suggested retail price is $399.99.
To view the multimedia release go to:
http://www.multivu.com/players/English/7766751-kitchenaid-artisan-mini-stand-mixer/
The Budweiser Clydesdales have added another iconic background to their portfolio of classic images; the Las Vegas Strip. The famous Budweiser Clydesdales made their grand entrance with a trot down the Las Vegas Strip while cheering fans and excited onlookers watched the majestic horses make their way to Beer Park, located at Paris Las Vegas.
“Las Vegas provides an exciting and engaging fan experience for all major sporting events,” said Cathy Tull, senior vice president of marketing for the Las Vegas Convention and Visitors Authority. “Only in Las Vegas can you kick off Big Game weekend with the Clydesdales.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7750651-lvcva-las-vegas-budweiser-clydesdales/
Blu® Homes, Inc. (“Blu”), America’s leading provider of premium prefab homes, today announced the newest model in its 2014 product line, the Breeze Aire. This exciting new model offers a spacious layout, high-end finishes, and standard floor plan combinations that offer this beautiful home to clients across the United States in as little as seven months, as well as highly custom choices for those who prefer to make detailed engineering changes.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64410-blu-homes-new-model-updated-2014-product-line-breeze-aire
In the context of Design Miami, of which it has been the exclusive champagne sponsor since 2012, Maison Perrier-Jouët is celebrating its long-standing ties with the world of art and creation. Among the exciting initiatives marking the luxury champagne house’s presence in Miami this year are L’Eden by Perrier-Jouët, an exclusive event at Faena Hotel Miami Beach, opened specifically during Design Miami week, the unveiling of its latest Art piece designed by maker Ritsue Mishima at Design Miami/ 2015, and a one-of-its-kind pop-up space at Miami International Airport.
Maison Perrier-Jouët last night inaugurated L’Eden by Perrier-Jouët with a dazzling party for 200 guests, featuring a stunning performance by singer Andra Day, one of the most exciting one-to-watch American singer. L’Eden by Perrier-Jouët will also become the Miami base of famous Parisian nightclub Raspoutine for 2 nights.
To view the multimedia release go to:
http://www.multivu.com/players/English/7703751-maison-perrier-jouet-design-miami/
Calling all make-up artists, bloggers and vloggers! Rimmel London wants to discover your coolest, most cutting-edge #LondonLook for a chance to be the next big name in beauty.
The fashion-forward make-up brand is launching a global search to find the freshest new faces in beauty vlogging: The London Look International Contest With Rita Ora. Hosted by celebrated singer-songwriter and Rimmel ambassador Rita Ora, this worldwide hunt is set to unearth amazing beauty talents and help propel them to stardom. The most exciting and gifted could find far-reaching fame as a Rimmel online advocate, taking the London Look to every corner of the earth.
From 21st December 2015, Rimmel London is inviting make-up addicts everywhere to reveal their vibrant personalities and make-up skills by creating their own London Look via video or picture. Entrants could win a once-in-a-lifetime experience - the opportunity to jet to London to meet Rita Ora and work with her team of Rimmel London experts in the YouTube Space, a state-of-the-art video production studio. Winners will use the latest YouTube technology to film the ultimate beauty tutorial. And if they impress Rimmel, they could become a global Rimmel ambassador, continually creating new online content for the brand. Celebrity status beckons!
To view the multimedia release go to:
http://www.multivu.com/players/English/7710251-rimmel-london-look-contest-rita-ora/
For the past six years Brookdale, the nation’s largest senior living provider, has fulfilled its residents’ life-long dreams and Wishes by partnering with Wish of a Lifetime™, an organization dedicated to shifting the way society views and values our oldest generation. During this time, some of the most exciting Wishes have taken place in the skies above. Since the partnership began, more than 70 aerial themed Wishes have been granted to Brookdale residents who had dreams of skydiving, taking helicopter tours, flying fighter jets and more.
“Seeing our residents fulfill their Wish of a Lifetime through these incredible aviation adventures shows how older adults continue to act on their dreams and passions,” says Sara Terry, vice president of resident and family engagement. “We are always thrilled to find opportunities for our residents to enrich their lives and honor their spirit.”
To view the multimedia release go to:
http://www.multivu.com/players/English/77221510-brookdale-senior-wish-of-a-lifetime/
