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The FCBARCELONA PHOTO AWARDS are sports-themed awards, aimed at top-class artists that use photography as a creative vehicle, as well as professional photographers and photojournalists that see sports as a way of artistic expression. Knowing that FC Barcelona has launched these awards, the first question that arises in our mind is why is a football club organizing a photo competition like this? It is normal that the initiative causes a certain effect of surprise. A priori, it is difficult to understand why a football club wants to take part in areas that may seem so remote from the world of football such as culture, art and education. To view the multimedia release go to: http://www.multivu.com/players/uk/7972151-barca-fc-barcelona-photo-awards/