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	Lexus Launches the Swarm Project

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CHI & Partners announce the launch of ‘Swarm’, the second project in the Lexus ‘Amazing in Motion’ global brand campaign series. ‘Swarm’ is the result of a creative and innovative collaboration between Lexus, Director Sam Brown of Rogue Films and KMel Robotics. ‘Swarm’ takes existing quadrotor technology out of its typical engineering environment and moves it into real world settings and locations. The result is a playful story of quads exploring the city at night while we sleep. To view Multimedia News Release, go to http://www.multivu.com/mnr/64149-lexus-launches-swarm-amazing-in-motion

Added on 22-11-2013 by

MultiVuVideos

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Runtime: 1m0s | Views: 1179 | Comments: 0

Tags: lexus swarm amazing in motion campaign cars vehicles sam brown director quadrotor technology innovation multivu 64149

Categories: Science and Technology

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