TripAdvisor®, the world’s largest travel site*, today launched its “Friend of a Friend” feature that highlights trusted reviews and opinions from friends of Facebook friends. Representing the next step in making travel planning more social for the TripAdvisor global community, travelers are now ten times more likely to see personalized travel advice on TripAdvisor.
“Travel advice from friends is incredibly useful, but your inner circle may not have all the answers on a particular hotel or destination you are researching,” says Adam Medros, vice president of global product for TripAdvisor. “The Friend of a Friend feature increases the probability of an even greater personalized TripAdvisor experience by highlighting opinions from a larger network of travelers that know the people you trust.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/49262-tripadvisor-introduces-travel-advice-from-friend-of-a-friend
