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Only 3 vehicles of more than 100 evaluated by the Insurance Institute for Highway Safety have child restraint installation hardware that earns a good rating for ease of use, while more than half have hardware that is poor or marginal. The Institute's new LATCH ratings will serve as a resource for families looking for a vehicle that makes it easy to transport their children safely. They also are intended to encourage vehicle manufacturers to pay attention to this equipment and make improvements. Properly installed, age-appropriate child restraints provide considerably more protection for children in crashes than safety belts alone. However, observational studies have found that parents and caregivers often fail to secure them tightly or make other installation mistakes. LATCH, which stands for Lower Anchors and Tethers for Children, is intended to make it easier to install a child seat properly. It works: Child restraints installed with LATCH, rather than with vehicle safety belts, are more likely to be installed correctly, research has shown. But in many vehicles, LATCH hardware could be better. Parents are more likely to install the seat correctly when the LATCH hardware meets certain key ease-of-use criteria.

Added: June 18, 2015, 3:46 pm

Runtime: 2m13s | Views: 274 | Comments: 3

Rating: Not yet rated

Today, Colgate-Palmolive, in partnership with the Hispanic Dental Association (HDA), kicked off its annual Oral Health Month campaign with a special launch event at Los Angeles’s Plaza Mexico. To help raise awareness about the importance of a healthy smile, the Colgate Bright Smiles, Bright Futures® mobile dental van was on-site to provide bilingual learning materials and free dental screenings to children. Families in attendance also enjoyed a mariachi flash mob, live music and giveaways from local radio station, Univision 1020 AM. To view the Multimedia News Release, go

Added: June 16, 2015, 11:54 pm

Runtime: 0m30s | Views: 260 | Comments: 2

Rating: Not yet rated

Today, the Ad Council and national nonprofit Futures Without Violence launched a national public service campaign called #TeachEarly highlighting the pivotal role that men play in preventing domestic and sexual violence. The campaign launch coincides with the release of the Ad Council Domestic Violence Prevention Continuous Tracking Study, which was funded by the Robert Wood Johnson Foundation. Of the men surveyed, 89 percent agreed that it’s important for men to talk to boys about violence against women and girls, while only 37 percent reported speaking to a boy they know about violence against women in the past six months. The campaign encourages men to recognize this dissonance between their beliefs and actions, and teach boys to respect women with the same enthusiasm and dedication in which they teach them other things. To view the Multimedia News Release, go

Added: June 16, 2015, 11:15 pm

Runtime: 1m0s | Views: 215 | Comments: 1

Rating: Not yet rated

The Prostate Cancer Foundation is throwing a one-two punch to knock out prostate cancer for good with the recent production of a public service announcement featuring boxing legend and five-time heavyweight champion of the world Evander Holyfield. The message encourages African-American men to get regularly checked for prostate cancer because they are more than twice as likely to develop this disease than any other type of cancer. To view the Multimedia News Release, go

Added: June 16, 2015, 9:49 pm

Runtime: 0m55s | Views: 213 | Comments: 2

Rating: Not yet rated

The American Coalition for Clean Coal Electricity today released a new report “Energy Cost Impacts on Families” that details the plight of American households who are significantly harmed by rising energy costs. The study finds that on average nearly half of America’s households are bringing home $1,900 a month, less than $23,000 annually, and spending 17 percent of those hard-earned dollars on energy. Low and fixed income families, including minorities and senior citizens, are among the most vulnerable to energy price increases and frequently must make tough choices about what to do to meet energy costs. “No one should go without food or medication to keep the lights on but that’s exactly what is taking place in millions of households across America,” said Mike Duncan, president and CEO of ACCCE. “Regulations like EPA’s calamitous Clean Power Plan will only exacerbate the economic struggles families face, making it all that much harder to keep a roof over their heads and food on the table. This administration should put Americans ahead of its politically charged agenda and immediately take action to ensure vulnerable families are not harmed further by these reckless regulations.” To view the Multimedia News Release, go

Added: June 16, 2015, 8:49 pm

Runtime: 1m32s | Views: 265 | Comments: 2

Rating: Not yet rated

Mahindra Group subsidiary, Mahindra Aerospace has been awarded a large aero-components production contract by Airbus Group company, Premium AEROTEC of Germany. The multi-year contract envisages the manufacture and supply by Mahindra of a variety of metallic components that will be fitted into several Airbus aircraft programs as part of assemblies produced by Premium AEROTEC. Mahindra Aerospace’s deliverables under this contract will be in excess of a million parts per annum. The parts will be produced at the new Mahindra Aerostructures facility located at Narsapura, near Bengaluru, India. Deliveries to Premium AEROTEC’s facilities in Germany are scheduled to commence this year. Announcing the contract award during the 2015 Paris Air Show at Le Bourget, senior representatives of the Airbus and Mahindra groups mentioned that this contract is aligned with the Indian Government’s ‘Make in India’ initiative and validates the two Groups’ commitment to accelerate India’s participation in the global aerospace industry while simultaneously creating high-growth opportunities within India’s burgeoning aerospace and defense eco-system. To view the Multimedia News Release, go

Added: June 16, 2015, 7:44 pm

Runtime: 4m25s | Views: 228 | Comments: 1

Rating: Not yet rated

La campaña Somos Fuertes de milk life está reuniendo a los hispanos de todo el país y alentando a las familias de todas partes para que inicien sus mañanas con un vaso de leche, ya que esto ayuda a proporcionarles la energía que necesitan para impulsar su día. Lo Que Nos Hace Fuertes de milk life ha nombrado a Jorge Narvaez, el padre, fenómeno de YouTube, músico y “reality changer”, como su más reciente Embajador de Fuerza, y reunió a los hispanos en Los Angeles para alentarlos a que vivan fuertes con leche. Jorge presentó una actuación acústica especial, así como una sesión músical privada con los niños en el Gardena-Carson YMCA, y también compartió su historia acerca de cómo la leche, con sus 9 nutrientes esenciales que incluyen proteína de alta calidad, ayuda a darle a él la fuerza que necesita para llevar a cabo sus actividades diarias. Experimente aquí el comunicado de prensa multimedia:

Added: June 16, 2015, 5:54 pm

Runtime: 2m22s | Views: 162 | Comments: 1

Rating: Not yet rated

Le dimanche 7 juin, Biotherm a récompensé toutes les participantes à la course Nike Women’s Paris. Une course urbaine exclusivement féminine, qui propose deux distances et encourage les femmes, débutantes ou professionnelles, à dépasser leurs propres limites. Pourquoi les femmes courent-elles aujourd’hui ? Pour se dépenser, juste pour le plaisir. Pour se sculpter le corps et le mental. Pour se sentir fortes. Pour embrasser des valeurs positives et adopter un lifestyle sain. Pour apprendre à se respecter, soi-même, son corps mais aussi les autres. Pour être belles. Et, avant tout, pour se sentir bien. Biotherm s’adresse à toutes ces femmes qui aiment se challenger. Parce que la beauté fait partie d’un état d’esprit, Biotherm s’attache à accompagner les femmes à vivre pleinement, et surtout intensément. S’associer à la course Nike Women’s Paris était donc une évidence. Pour visualiser le communiqué multimédia, rendez-vous sur :

Added: June 16, 2015, 12:49 am

Runtime: 0m37s | Views: 290 | Comments: 3

Rating: Not yet rated

Global health service company Cigna has thrown in the kitchen sink for its Coach by Cigna mobile app to improve your health and well-being. Cigna has added a new two week Hydration program to the Coach by Cigna health and fitness app, which is available at no charge in the Google Play store for Samsung Galaxy S6 and S6 Edge and for Galaxy S5, Galaxy Note 4 and Note Edge mobile devices that have the Lollipop operating system. To view the Multimedia News Release, go

Added: June 15, 2015, 11:08 pm

Runtime: 1m25s | Views: 250 | Comments: 3

Rating: Not yet rated

Avon Products, Inc. (NYSE: AVP) today announced the launch of Beauty for a Purpose, a new global brand statement focused on the company’s commitment to empowering Avon Representatives and women around the world through beauty and financial independence. Beauty for a Purpose provides a framework for the company to champion three defining areas: Avon’s beauty products of demonstrable quality and value; Avon’s earning opportunity, which allows millions of women around the world to build self-reliance and a better life for themselves and their families; and the network effect of empowered women empowering others. The new branding effort will be powered through ongoing multi-channel communications campaigns designed to tell the whole Avon story to consumers and Representatives. The campaigns will be supported through paid media, and will also leverage the company’s digital and print channels as story-telling platforms. Central to the strategy is the launch of a new brand publishing site,, which includes a digital gallery featuring Avon Representatives around the world who have uploaded their photos to social media using #BeautyforaPurpose. To view the Multimedia News Release, go

Added: June 15, 2015, 9:36 pm

Runtime: 1m47s | Views: 272 | Comments: 3

Rating: Not yet rated

Lithium Technologies today announced the winners of the fifth annual Lithium Digital Customer Excellence Awards, affectionately known as the Lithys. This year’s awards set a new record for submissions with 66 entries from 17 countries across four continents and representing 47 brands. The 2015 Lithys also had a big impact on Lithium’s own community, generating more than 21,000 page views and 9,000 visits—and adding 4,000 community members during the voting period. Winners were determined by community votes, outside judges Nate Elliott from Forrester Research and Jim Storer of The Community Roundtable, and Lithium executives. To view the Multimedia News Release, go

Added: June 15, 2015, 7:18 pm

Runtime: 3m8s | Views: 224 | Comments: 1

Rating: Not yet rated

Hunger doesn’t stand a chance against “Meatzilla,” a towering, three-story-high, monster-sized bag of Jack Link’s® jerky that today roared into New York City’s Meatpacking District. Spurring the epic takeover was National Jerky Day, celebrated every June 12. The giant meat bag descended on Gansevoort Plaza this morning, dangling from an enormous crane to deliver its mighty, meaty cargo. The neighborhood was reclaimed as the “Meatsnacking District,” to the delight of jerky fans. To view the Multimedia News Release, go to

Added: June 12, 2015, 10:22 pm

Runtime: 1m5s | Views: 238 | Comments: 2

Rating: Not yet rated

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