The Sounds of Pertussis Campaign moves into action with the second annual Pertussis Awareness Day in New York City featuring a range of educational activities, including the launch of the Sound Off About Pertussis song contest and a new public service announcement (PSA) featuring four-time NASCAR Sprint Cup Series champion Jeff Gordon. The national public awareness campaign encourages parents to help protect themselves and their babies from pertussis—commonly known as whooping cough—by getting vaccinated with an adult Tdap (tetanus, diphtheria, acellular pertussis) booster, which may reduce their risk of getting the disease and spreading it to their babies.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/soundsofpertussis/45203/
The Ad Council, the Humane Society of the United States and Maddie's Fund launch first national PSA campaign to encourage pet adoption from shelters.
To view Multimedia News Release, go to http://www.prnewswire.com/mnr/adcouncil/40171/
Elevating the notion of recycling to an art form, Lexus challenged four of fashion’s most inventive designers to rethink their notions of automotive design for an advertising campaign to appear in Vogue. Using some of the more than 2,000 individual parts of a completely dismantled Lexus CT hybrid, a vehicle that is 90 percent recyclable*, the designers created fashionable works of art as part of The Lexus Fashion Workshop.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53341-lexus-fashion-workshop-vogue-ct-art-basel
The Substance Abuse and Mental Health Services Administration (SAMHSA), working in collaboration with the Ad Council and the Inspire USA Foundation, announced today the launch of a national public service announcement campaign designed to reduce the incidence of suicide and suicide attempts among teens in the United States.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/43256/
Spearheading a new movement in social activism, the United States Association for UNHCR (USA for UNHCR) today launched the Blue Key Campaign — the first U.S. based initiative to channel the energy of individual citizens to speak out for refugees. The campaign aims to provide a broadened base of support for the leading organization safeguarding the rights and well-being of displaced people around the world – the UN Refugee Agency (UNHCR).
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/unrefugees/47520/
Easy Spirit, a division of The Jones Group Inc. (NYSE: JNY), announced today that it has unveiled a regional campaign that celebrates the heritage of the Easy Spirit brand by helping women live their lives in comfort. As part of the campaign, the brand recently unveiled the newest addition to its Anti-Gravity collection, the Parnella pump. The collection kicked-off with the launch of an online campaign, in-store signage and flash mobbers who danced in the streets of New York City to “Pump up the Jam,” wearing the Parnella pump.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52474-easy-spirit-unveils-looks-like-a-pump-feels-like-a-sneaker-campaign
A survey recently conducted by Waggle Dance Marketing Research and commissioned by BACARDI® LIMÓN™ Flavored Rum reveals the ins and outs of dating and flirtation behaviors, party attitudes and relationship tips. BACARDI LIMÓN Flavored Rum, the spirit with a distinctive flavor and the ultimate social connector, has recently launched their fun and flirty “Where Will It Go?” campaign and was interested in discovering the beliefs, attitudes and behaviors of modern day courting. In addition, BACARDI LIMÓN has joined with Brody “The Luv Coach,” spokesperson for Match.com and AOL Black Voices, to give her expert opinion on the findings. 1,003 men and women, ages 21-34, were surveyed nationwide.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/bacardi/46044/
To mark World MS Day, today the National Multiple Sclerosis Society announced the culmination of the We Keep Moving journey, a 10-week reality road trip across America to chronicle the extraordinary lives of people living with multiple sclerosis (MS) told by a documentary crew who have MS themselves. The Society initiated this campaign to capture unique personal stories of perseverance and triumph with the goal of uniting millions of people affected by MS and inspiring the general public with stories about people who might not ordinarily appear on their daily radar screens.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/wekeepmoving/43743/
With recent studies citing that mobile distractions such as texting can be even more dangerous than drinking and driving, parents are looking for answers on how to best educate and promote responsible mobile phone use to their teens. As part of her role in the LG Text Ed campaign, an educational program aimed at parents, Jane Lynch shot a series of entertaining and educational viral videos for LG Mobile Phones about mobile phone misuse. With the goal of educating parents about the importance of talking to their kids about responsible mobile phone use, the LG Text Ed video series addresses issues such as “sexting,” mobile harassment and text etiquette, while helping parents learn how to use mobile phones to communicate better with their kids. In the series finale, Jane drives right to the point and addressees the potentially damaging consequences of texting while driving.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg-one/47866/
The Bridgestone brand’s passion for performance knows no bounds. That passion drives our engineers to develop products and technologies that provide drivers with performance when it matters most – what we like to call “Performance Moments.”
To convey this message, the Bridgestone brand’s new campaign, titled “Time to Perform,” imagines an environment in which our proprietary technologies transcend the traditional bounds of tires, and we investigate the impact Bridgestone performance attributes could have on professional sports. Of course, we couldn’t do that without the help of some well-known professional athletes and sports celebrities along the way!
To view Multimedia News Release, go to http://www.multivu.com/players/English/53333-bridgestone-super-bowl-ad-xlvi/
Ridgefield, CT, September 14, 2011 – Landmark public health campaign DRIVE4COPD today announced the unveiling of 24M: The DRIVE4COPD Monument, a visual representation of the impact of chronic obstructive pulmonary disease (COPD) in the United States. Reaching 14 feet at its highest peak and spanning half a football field, this first-of-its-kind monument comprised of 24 large-scale pinwheels to represent the 24 million Americans who may be living with COPD, was designed by internationally renowned artist and sculptor Michael Kalish.
To view Multimedia News Release, go to http://www.multivu.com/players/English/51245-24m-the-drive4copd-monument/
Singing sensation Justin Bieber is speaking out as a huge fan – and has just been named a spokesperson – of Proactiv®, America’s #1 acne system. Bieber will talk to teens about being proactive about acne and skin care to prevent breakouts as part of the brand’s unique Be Proactiv® marketing campaign.
For more information, go to http://www.multivu.com/players/English/45556-Justin-Bieber-Proactiv-Spokesperson/
