23andMe, working in collaboration with the Milken Institute and Lundbeck, today announced that they have commenced enrollment for a first-of-its kind genetic study designed to gain understanding of the underlying biology of major depressive and bipolar disorders. This study will combine cognitive assessments with genetic data and survey responses to assess how genes influence brain processes – such as attention, decision-making and visual perception – in individuals who live with these serious mental health conditions.
“We know genetics play a role in the development of depression and bipolar, however there is a long pathway from our genes to the manifestation of complex diseases like these,” said Emily Drabant Conley, PhD., Vice President of Business Development at 23andMe. “We need to look at these conditions in a more comprehensive way to advance our understanding. By studying cognitive function alongside genetics and other environmental variables on a massive scale, we hope to take a significant step forward in the study of depression and bipolar.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8150951-23andme-genetic-study-depression-bipolar-disorders/
Meet Hank the Singing Bottle. He has a special message for a former Hollywood actor, who is now the Governor of California. But he also has a special message for the world. Join forces with Hank on www.friendsofglass.com or www.friendsofglass.com/hank
For super fans eagerly awaiting a taste of Warner Bros. Pictures’ and Legendary Pictures’ “The Dark Knight Rises,” the wait is over. Today, Mountain Dew® launched the highly anticipated DEWGothamCity.com, a hub including never-before-seen Dark Knight content, which provides unprecedented access to Gotham City. From a deeper look at the Dark Knight franchise to exclusive content that helps to bridge the eight-year gap between the trilogy’s second and third installment storylines, DEWGothamCity.com is the ultimate destination for fans looking to experience “The Dark Knight Rises” before the film’s opening day, Friday, July 20.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56723-diet-mountain-dew-dale-earnhardt-jr-the-dark-knight-rises
Today, for the first time in the company’s 86-year history, Kelley Blue Book launches a national television advertising campaign in an effort to leverage the brand’s strength and recognition as a vehicle valuation pioneer and leader for new-car shopping and research. Following the introduction of radio ads that began airing in early 2012, Kelley Blue Book now expands its inaugural consumer marketing campaign to include national television advertising, while also unveiling the first official modernization of its widely recognized and trusted seal logo.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57257-kelley-blue-book-logo-redesign-national-television-advertising-campaign
Research shows that success in school and life starts with literacy. When children become good readers in the early grades, they are more likely to become better learners throughout their school years and beyond. In a nationwide effort to communicate to parents the importance of reading to their school-aged children, the Library of Congress and the Ad Council have teamed up with Reading is Fundamental (RIF) to launch a new national public service advertising (PSA) campaign, “Book People Unite.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55363-ad-council-library-of-congress-book-people-unite-psa-to-encourage-reading
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