Lifestyle brand UGG Australia announced today the launch of its first global brand marketing campaign called “THIS IS UGG.” The campaign debuts on August 18th around the world. “THIS IS UGG” is designed to connect with consumers on emotional levels that transcend any product, with the goal of further strengthening UGG as a global, premium lifestyle brand, year round. The campaign explores the theme that life’s biggest moments are actually the small ones – a place where the brand lives in consumers’ lives. Whether personal or intimate, reflective or celebratory, it’s often the smaller moments where life’s most important interactions and connections occur. The campaign will use this storytelling platform to showcase such moments and illustrate the fact that UGG ‘Feels Like Nothing Else.’
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7299751-ugg-australia-launches-first-global-brand-campaign-this-is-ugg/
An island off Ireland’s south west coast is wowing audiences at screenings of Star Wars: The Force Awakens.
Unveiled in the film’s closing minutes, this closely guarded secret ending to Episode 7 was filmed in September 2014 on Skellig Michael Island, a UNESCO World Heritage Site.
Since 1977, the record-breaking movie franchise has travelled through many galaxies, and this time, director JJ Abrams along with cast and crew jetted into a little village called Portmagee, County Kerry, on Ireland’s Wild Atlantic Way. From here, they travelled eight miles (12 Km) by sea to a dream film location, Skellig Michael.
To view the multimedia release go to:
http://www.multivu.com/players/English/7718351-ireland-feels-the-force/
An island off Ireland’s south west coast is wowing audiences at screenings of Star Wars: The Force Awakens.
Unveiled in the film’s closing minutes, this closely guarded secret ending to Episode 7 was filmed in September 2014 on Skellig Michael Island, a UNESCO World Heritage Site.
Since 1977, the record-breaking movie franchise has travelled through many galaxies, and this time, director JJ Abrams along with cast and crew jetted into a little village called Portmagee, County Kerry, on Ireland’s Wild Atlantic Way. From here, they travelled eight miles (12 Km) by sea to a dream film location, Skellig Michael.
To view the multimedia release go to:
http://www.multivu.com/players/English/7718351-ireland-feels-the-force/
Bayer, the maker of Coppertone®, is revolutionizing the sunscreen experience this season with new Coppertone® Whipped, a transformative sunscreen unlike anything you’ve ever felt before. Not only is Coppertone introducing the first ever whipped sunscreen, it is rolling out a series of engaging activations throughout the summer to launch it, and partnering with everyone from beauty influencers to the Skin Cancer Foundation.
The Whipped line, available in both CLEARLYSheer® and WaterBABIES® Pure & Simple formulas, transforms the sunscreen application process from an ordinary task to an experience people can look forward to before they head out into the sunshine. While many other sunscreen lotions can feel heavy or sticky, Whipped has a rich and creamy texture, yet it absorbs quickly and feels light on skin. Plus it won't clog pores and leaves skin feeling soft and smooth while helping to protect it from the sun's harmful UV rays.
To view the multimedia release go to:
https://www.multivu.com/players/English/8113551-coppertone-sunscreen-clearlysheer-whipped/
JUST Water, a new 100% spring water from JUST™, has launched in Tetra Pak’s Tetra Top® paper-based bottle. This marks the U.S. launch of this contemporary, one-step open package that offers a new way for brands to deliver grab-and-go beverages to forward-thinking consumers. Tetra Top is a departure from traditional beverage packaging with its clean, modern look, bottle-shaped design and recyclable packaging made primarily from paper, a renewable resource.
“With focus on environmental and social stewardship, JUST Water offers consumers a different type of packaged water that feels as good as it tastes,” said Grace Jeon, CEO of JUST™. “Tetra Top aligns with our brand ethos. The carton delivers a sleek, sustainable package that not only protects our great water but also is compelling to our consumers.”
JUST™ selected Tetra Top because of the carton’s low carbon footprint and a manufacturing process that conserves energy and water. Moreover, the carton has post-recyclable use as paper products and green building materials.
To view the multimedia release go to:
http://www.multivu.com/players/English/7609551-tetra-pak-just-water/
