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The scene is set. Hundreds of glass beakers are stacked one on top of the next, containing every imaginable fuel source—from hydrogen to ethanol, natural gas and algae oil—to form a larger-than-life wall. Suddenly, a Lexus LS 600h approaches, accelerates and shatters the wall, creating a kaleidoscope of glass and liquids. The voice-over states: “Lexus Hybrid Drive technology is designed to optimize any fuel source on the planet, even those we don’t know about yet.” To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexus/50670/

There’s the easy way, and there’s the Lexus way. A lone crane slowly lifts the front end of a Lexus LS, then a second vehicle is attached using cables and stretch bars, then another and another and finally, a fifth Lexus vehicle is suspended in midair from the crane, using no support other than the strength of the LS. The gravity-defying vehicles aren’t a figment of your imagination or a camera trick. They are part of a new advertising campaign from the automaker, which debuted on Jan. 16. To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexus/48190/