In an effort to learn more about driver
inattention, one of the biggest killers on WA roads, RAC created the
world's first Attention Powered Car -- a car that goes when you're
paying attention and slows when you're not. On the final
leg of our road trip, we visited Narrogin in the Wheatbelt, which is
also often dubbed by emergency services as the 'accident belt'. Here,
single vehicle crashes with young drivers behind the wheel are
particularly high, so we wanted to see if inattention was part of the
problem. Our first driver, Shawn, took the Attention
Powered Car and few mates around town. Not surprisingly, his mates
proved to be a distraction, as well as thinking about his girlfriend
and sadly, friends lost on the road. Next up was Speedway Driver Coby.
She performed well on the open road, but had plenty inattention moments
to match. Perhaps most telling though, was her insight into the minds
of many drivers who even after being made aware of their limitations,
aren't likely to change behaviour. Check out the video to
see the Attention Powered Car on the road and how our drivers
performed. Plus, follow the journey, watch all webisodes from our
journey and keep up-to-date with what we have planned next by visiting
forthebetter.com.au
The Attention Powered Car, developed by
the RAC, is into leg 3 of its road trip around WA visiting towns
including Donnybrook, Nannup and Pemberton, heading to Albany and then
finishing in the Wheatbelt town of Narrogin. In this
episode we put two drivers behind the wheel that drive for a living. We
wanted to see if their professional experience influenced their
attention levels. How will our Ambo and Australia's best truck driver
perform? First up was Mike. As a St John's Ambulance
Volunteer, he needs to be calm and confident driving under pressure and
at high speed. And it showed. So too with our second driver, Murray,
who's TNT Australia's best truck driver. Both came out determined and
focused to prove they had the edge. To some degree they did. Incidences
of inattention were fewer and further between, but they were still
there. Encouragingly, both drivers were much better at refocusing when
they did lose attention. Check out this webisode to see
just how they performed, as well as what insights we are finding about
driver inattention as we take the Attention Powered Car through
southern WA.
Slovenian company, DOO Petsdialog, in cooperation with the organizing committee of the ministry of tourism of Slovenia announced the international contest, Lord of the castle, with prize of 100 000 euros. The winner of the competition will also become the caretaker of the ancient castle on the lake Bled for one day. To win this prize you need to meet only two criteria: you should be at least 18 years old (or have the written consent from your parents) and have a dog. The competition is going its pace but it is not too late to apply for the job of your dreams. Some participants became leaders in voting in just 3 – 4 days and left behind those who had registered much earlier.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64143-DOO-petsdialog-lord-of-the-castle
Cochlear Limited, the global leader in implantable hearing solutions, has announced the launch of Nucleus® 6 in India, its next generation cochlear implant sound processor.
Nucleus 6 delivers industry first innovations designed to provide superior outcomes in a way that makes hearing a lot easier for the recipient – in the smallest sound processor on the market.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/63489-cochlear-announces-nucleus-6-system
http://www.facebook.com/wagonsmusic http://www.jamessquire.com.au Discover
a world full of flavour at www.jamessquire.com.au. Meet the people,
explore the places and experience the passions behind all things
craft... James Squire Presents A Man Of Many Tastes Production, A Quiet Man Of Heavy Metal, Hosted by Henry Wagons.
Nobody’s perfect. In fact what makes you “you” are the challenges that you overcome. That’s the premise behind global health service company Cigna’s new online gathering place for individuals dealing with peer-pressure, body image, self-confidence, career and parenting issues.
To view Multimedia News Release, go to http://www.multivu.com/players/English/60874-cigna-go-you-hub/
Until a few years ago, it was not possible to transport bananas from growers in Ecuador to consumers in Azerbaijan except by air. Then came a reefer trade game changer, MCI’s Star Cool Controlled Atmosphere (CA). Now, a new animation film seeks to explain the simple and affordable technology behind.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63464-maersk-star-cool-reefer-film
Richard Branson’s transatlantic airline, Virgin Atlantic and Adam Schefter, football reporter and television analyst, are on the hunt for someone with an insatiable love for the game and a fiery passion for social media to be a ‘Red Hot Reporter’ for a NFL International Series game in London. The Red Hot Reporter will interview players, go behind-the-scenes with sideline access and showcase the fan experience from the Virgin Atlantic suite. They will fly in style to cover the game, between the San Francisco 49ers and Jacksonville Jaguars, at Wembley Stadium on 27th October.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63454-virgin-atlantic
Some of the most promising musicians in the industry are leaving the comfort of their tour buses to rock an outdoor stage this fall. ZZ Ward and Wild Belle are joining Neiman Marcus in a first of its kind CUSP music experience on September 25th. Their high-wattage performances in Miami and Dallas will officially kick-off The CUSP Event, held at Neiman Marcus stores nationwide from September 26-29.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63150-neiman-marcus-cusp-event-zz-ward-wild-belle-noelle-scaggs
There was something about Ellie. Something dangerous. Charismatic. Broken. Now Ellie’s dead and Jake, Sarah and Jess are left to pick up the pieces. All they have left are thirty-four clues she left behind. Thirty-four strips of paper hidden in a box beneath her bed. Thirty-four secrets of a brief and painful life. Learn more http://pages.simonandschuster.com/carmenrodrigues YA
Avon Products, Inc. announced today that actress Megan Fox will serve as the face of Avon Instinct, a duo of fragrances for him and her. The fragrances will launch globally beginning this fall in Europe, followed by the U.S. and other regions in 2014. An iconic beauty and a smoldering presence on screen and off, Fox is the perfect fit for the intensely exotic new scents – lush, fruity floral for Her and woody aromatic for Him. Evoking the intoxicating feeling of losing inhibitions and indulging desire, Instinct is an ode to the kind of sensuality that Fox embodies.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62857-avon-products-inc-megan-fox-face-of-instinct-fragrances
