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Car-buying platform Edmunds.com today released an update to its acclaimed mobile app with a new feature that now makes it possible for shoppers to send text messages to car dealers with just a touch of a button. The innovation is the latest step in the growing trend of consumers drawn to “place messaging,” which offers a convenient way to interact with businesses via text in the same way that they do with friends and family. Unlike other place messaging solutions that only work in concert with apps such as Snapchat and WhatsApp, Edmunds’ texting solution uses the phone’s native texting platform. That means all smartphones are capable of messaging dealers without relying on any other apps. To view the Multimedia News Release, go to http://www.multivu.com/players/English/7523651-edmunds-com-text-car-dealers-app/

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