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Tidy Cats® Pure Nature™ along with Funny Or Die have released a world premiere video starring iconic singer-songwriter Michael Bolton, who unexpectedly finds friendship with Tidy Cats’ fictional folk group Cedar, Pine and Corn. In the Funny Or Die video, Cedar, Pine and Corn have just arrived at their secluded cabin in the woods to unwind and get back to nature after their “Pure Nature” tour, when Bolton comes barging in, seeking solace from his “Michael Bolton lifestyle.” Cedar, Pine and Corn offer their support by teaching Bolton about being one with nature. To view Multimedia News Release, go to http://www.multivu.com/mnr/59520-tidy-cats-michael-bolton-celebrate-new-pure-nature-cat-litter

On the eve of National Adopt-A-Dog Month, the network is getting into some heavy petting. That’s when dogs and cats will invade the channel to launch MTV2’s #Down2Adopt, an on-air and online campaign to make shelters and rescue groups the go-to choice when looking for your new best friend. MTV2 will showcase adoptable shelter and rescue pets during the year-long campaign as they join forces with The Shelter Pet Project, a national public service program from the Ad Council, The Humane Society of the United States and Maddie’s Fund®. #Down2Adopt launches with a series of video pet biographies featuring the voices of Kristen Bell, MTV2’s Charlamagne Tha God and MTV2’s Carly Aquilino comically narrating stories of how some dogs and cats found themselves in shelters. It will be all paws on deck when the #Down2Adopt pet bios premiere during an all new episode of MTV2’s “Uncommon Sense with Charlamagne” tonight, Wednesday, September 30, at 11pm ET. Charlamagne and guests including Vinny Guadagnino will share why they’re down to adopt shelter pets and will hang with Charm, an adoptable puppy from St. Hubert’s Animal Welfare Center in New Jersey. To view the multimedia release go to: http://www.multivu.com/players/English/7606951-ad-council-mtv2-adopt-a-dog-month/