The Ad Council, the Humane Society of the United States and Maddie's Fund launch first national PSA campaign to encourage pet adoption from shelters.
To view Multimedia News Release, go to http://www.prnewswire.com/mnr/adcouncil/40171/
The Ad Council, in partnership with The Humane Society of the United States and Maddie’s Fund, today announced the launch of a second series of public service advertisements (PSAs) for The Shelter Pet Project, a campaign that has helped change the landscape of shelter pet adoption and reduce the euthanasia of shelter pets by 10 percent since its launch in 2009.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52065-ad-council-humane-society-maddie-s-fund-pet-adoption-reduce-euthanasia
Today the Ad Council, in partnership with The Humane Society of the United States (HSUS) and Maddie’s Fund®, launches a new series of public service advertisements (PSAs) on behalf of The Shelter Pet Project campaign. In the new ads, adorable adopted shelter dogs and cats practically reach through TV screens, imploring audiences to play with them. Prospective pet owners are reminded that there are thousands of amazing shelter pets ready to meet them.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64564-the-hsus-maddie-s-fund-and-ad-council-launch-new-meet-psas
On the eve of National Adopt-A-Dog Month, the network is getting into some heavy petting. That’s when dogs and cats will invade the channel to launch MTV2’s #Down2Adopt, an on-air and online campaign to make shelters and rescue groups the go-to choice when looking for your new best friend. MTV2 will showcase adoptable shelter and rescue pets during the year-long campaign as they join forces with The Shelter Pet Project, a national public service program from the Ad Council, The Humane Society of the United States and Maddie’s Fund®.
#Down2Adopt launches with a series of video pet biographies featuring the voices of Kristen Bell, MTV2’s Charlamagne Tha God and MTV2’s Carly Aquilino comically narrating stories of how some dogs and cats found themselves in shelters. It will be all paws on deck when the #Down2Adopt pet bios premiere during an all new episode of MTV2’s “Uncommon Sense with Charlamagne” tonight, Wednesday, September 30, at 11pm ET. Charlamagne and guests including Vinny Guadagnino will share why they’re down to adopt shelter pets and will hang with Charm, an adoptable puppy from St. Hubert’s Animal Welfare Center in New Jersey.
To view the multimedia release go to:
http://www.multivu.com/players/English/7606951-ad-council-mtv2-adopt-a-dog-month/
The story: Innocent debutante Madison Archer has hit the headlines for a scandal not of her making. Now, marriage to the unscrupulous Viktor Beck is the only way to save what’s left of her reputation!The contract: Maddie has always featured in Viktor’s plans to take over her father’s company and expand his empire. The intense attraction between them only sweetens the deal he’s offered….The secret: Though love doesn’t beat in Viktor’s heart, he’ll show Maddie just how hot their chemistry can be. But even this corporate shark is in for a shock—his wild socialite is still a virgin! Find out more at http://www.LucyMonroe.com Romance
Three of the Internet’s most beloved pets are teaming up to help the millions of cats and dogs in shelters and rescue groups across the country find loving homes. Fashion icon Toast Meets World, globally recognized pianist Keyboard Cat and life of the party Hamilton Pug are lending their star power to “Start A Story. Adopt,” a new public service advertising (PSA) campaign from The Shelter Pet Project, a collaborative effort between Maddie’s Fund®, The Humane Society of the United States and the Ad Council.
Toast Meets World, Keyboard Cat and Hamilton Pug receive millions of views, likes and shares on social media, but most people don’t know they were adopted. Created pro bono by J. Walter Thompson New York, these new PSAs share these pets’ unique stories, which all began in shelters and rescue groups, and highlight the special bonds between the pets and their families. Prospective owners are encouraged to visit TheShelterPetProject.org to learn more about the adoption process and search for adoptable pets at shelters and rescue groups near them. Adoption advocates are also encouraged to support the effort on social media by using the hashtag #StartAStoryAdopt to share stories of how their shelter pets changed their lives for the better and to encourage others to start their own stories by adopting an amazing shelter dog or cat today.
To view the multimedia release go to:
http://www.multivu.com/players/English/7747051-ad-council-shelter-pets-project/
In celebration of National Adopt a Shelter Pet Day, radio host and entertainer Lance Bass and his husband Michael Turchin have joined The Shelter Pet Project in two new videos to share the love and joy that their adopted pets bring to their lives.
Bass, Turchin, and their rescued dogs, Lily, Foster and Dingo, are the stars of a new online video in the “Meet My Shelter Pet” series from The Shelter Pet Project. The Shelter Pet Project is a national public service campaign developed by the Ad Council, The Humane Society of the United States and Maddie’s Fund®. Its videos showcase the unique bonds between shelter pets and their owners, and direct viewers to their local shelter and rescue groups, where they can find amazing dogs and cats available for adoption. A second video, narrated by Bass, highlights the importance of shelter pet adoption and provides viewers with more information on how to adopt, while also addressing several misconceptions about the adoption process.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7513951-ad-council-shelter-pet-project/
Scandal’s First Lady Mellie Grant won’t let anything get in the way of her ambition, but the actress behind Mellie, Bellamy Young, has a big soft spot for shelter pets.
Young, her rescued cat, Sadie, and dog, Bean, are the stars of a new online video in the “Meet My Shelter Pet” series from The Shelter Pet Project. A campaign of The Ad Council, The Humane Society of the United States, and Maddie’s Fund®, The Shelter Pet Project showcases the unique bonds between shelter pets and their adoptive owners, and reminds viewers there are thousands of amazing shelter pets ready to meet them.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7432451-ad-council-shelter-pet-project/
With the 125th Red Kettle Campaign well underway, donors and supporters of The Salvation Army have rallied in pursuit of a new way to give to those in need: by entering their #RedKettleReason video for a chance to win The Salvation Army’s first-ever Giving Spree Contest. After five finalist videos were selected, and tens of thousands of votes from the public, the results are in.
Fifteen-year old Maddie Bonocore from Overland Park, Kan. was named the winner, receiving a paid trip to New York City to shop for toys and necessities for a local Salvation Army children’s program. Maddie shopped for the Kansas City Children’s Shelter, which provides shelter care for children unable to remain in their homes due to a family crisis, or issues of abuse and/or neglect.
Actor, producer, musician and Salvation Army supporter Nick Cannon helped announce the contest and joined Maddie for the shopping event. Highlights from the event were featured on TODAY.
To view the multimedia release go to:
http://www.multivu.com/players/English/7612654-salvation-army-redkettlereason-winner/
